Get Your Art On: Hammer Museum Admission Will Be Totally Free
Admission to UCLA's Hammer Museum will be entirely free for at least the next four years come February 9.
Through large donations of $1 million each from the museum's longtime benefactors Erika J. Glazer and Brenda R. Potter, the Hammer Museum is able to cover the next four years, according to the Los Angeles Times. Currently, the admission price is $10 for adults.
“We have been working towards free admission for years,” said Hammer Director Annie Philbin in a statement. “Our public programs have always been free and now with Brenda and Erika’s support we are finally able to provide open access to all of the Hammer’s offerings. It is part of our institutional ethos—we want to foster a generosity of spirit which emphasizes the essential importance of dialogue, culture, creativity in everyone’s lives—regardless of one’s ability to pay.”
This free admittance coincides with the "Take It or Leave It: Institution, Image, Ideology" exhibit, which also kicks off on Feb. 9. The exhibit includes works from 35 artists, including Gretchen Bender, Jimmie Durham, Andrea Fraser, Felix Gonzalez-Torres, Mike Kelley, Barbara Kruger, Adrian Piper, Fred Wilson, and David Wojnarowicz. It is "the first large-scale exhibition to explore intersections between strategies of appropriation and institutional critique in the work of American artists," according to the Hammer Museum website.
Hammer Museum is located at 10899 Wilshire Blvd. in Westwood, (310) 443-7000