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Arts and Entertainment

DTLA is Getting Something Called a "Sparkle Factory"

By  Lindsay William-Ross
Published Jan 31, 2012 12:00 AM
building_935_SBroadway.jpg
The Western Costume building in the 20s and 30s on Broadway (Image via Western Costume)
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It's time to get bent, lovers of shiny things and the revitalization of historic buildings: Downtown L.A. will soon be home to a "Sparkle Factory."If you, like us, are wondering WTF is a "Sparkle Factory," (and if any My Little Pony products are involved) we can explain, thanks to the office of L.A. City Councilman Jose Huizar and his Bringing Back Broadway initiative.

The Sparkle Factory is the creation of jewelry designer Tarina Tarantino, and "is a flagship retail store, complete design and production center for worldwide distribution and an art gallery" all located "in the long vacant historic L.L. Burns’ Western Costume Building, built in 1914."

Okay, yeah--it sounds kinda weird, but it also sounds kinda snazzy, right? The Western Costume company actually played a major role in some of Hollywood's most beloved films, and giving the empty building a (sparkly!) new lease on life sounds pretty fantastic.

Tarantino and Huizar will be on hand tomorrow at a media event to reveal more information about the "Sparkle Factory" and the historic 7-story building.