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This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
Classical Music Radio Station Tops KCRW?
Here's a fact that surprised us: "The latest Arbitron ratings rank [KUSC] as the most listened-to public radio station in Southern California, ahead of public radio powerhouses KPCC and KCRW." So says USC themselves.
However, KCRW has extended its reach beyond the immediate Los Angeles area to include many other cities including Santa Barbara and Palm Springs. And beyond that with its aggressive internet expansion. KCRW says their non-commercial broadcast signal reaches 550,000 listeners weekly and is supported by 55,000 member/subscribers. KUSC has 33,000 members with a $6 million annual budget. In the end, nevermind about who has the bigger package, we're just glad public radio, classical or "eclectic," is doing so (relatively) well.
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Your support for independent local news is critical. With federal funding for public media gone, LAist faces a $1.7 million yearly shortfall. Speaking frankly, how much reader support we receive now will determine the strength of this reliable source of local information now and for years to come.
This work is only possible with community support. Every investigation, service guide, and story is made possible by people like you who believe that local news is a public good and that everyone deserves access to trustworthy local information.
That’s why we’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Thank you for understanding how essential it is to have an informed community and standing up for free press.
Senior Vice President News, Editor in Chief
