Check Out 'Super 8' on Thursday -- a Day Before it Officially Opens
Paramount partnered with Twitter to offer not-so-secret screenings of "Super 8" in over 300 theaters nationwide this Thursday -- one day before its official release.
Fueled by the promoted trend #Super8Secret (i.e. ad purchased by Viacom's movie unit) on Twitter, anyone who wishes to see the J.J. Abrams-written/directed and Steven Spielberg-produced flick on Thursday can purchase advance tickets now. The movie officially opens nationwide Friday.
Billed "The First-Ever 'Tweet Sneak Preview" the novelty of referrals from the promoted Twitter hashtag will no doubt wear thin as word-of-mouth spreads along with articles such as this one and the hundreds of others currently showing up on Google News.
"Creating more excitement about the film with sneak previews and free popcorn is a smart way to make this film a global conversation even before it’s released," said Twitter co-founder Biz Stone in a press release issued Wednesday.
Paramount doesn't have high expectations for the movie's opening week, according to the Hollywood Reporter. But screening it for the public in limited release a day early could help numbers and will definitely boost chatter on across social networks. "Super 8" cost $50 million to produce.
Get your tickets at super8-movie.com/sneak. A quick glance at Yahoo! Movies reveals 5 Thursday screenings at Universal City IMAX, 5 at AMC Burbank (both IMAX and regular), and 5 at Rave IMAX (formerly The Bridge).
Here's the latest trailer for "Super 8," shown for the first time over the weekend at the MTV Movie Awards: