25 Hours of Whores & Cars: Trying to Break Video Game Records with GTA IV
It's 5:00 p.m. in Santa Monica and the boys at the online video startup Bush League TV, who launch next week, are live online video-feeding one man's attempt to break the Guinness World Record for longest consecutive video game play. He'll be going for a minimum of 25 hours.
Grand Theft Auto IV, which was released today, has been one of the most anticipated video games ever. CNET reports that "while it's too early to know exactly how many copies of GTA IV sold Tuesday, the game's launch day, anecdotal evidence suggests it will likely be one of the most successful launches in the entertainment industry's history--if not the most."