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Downtown Streetcar Non-Profit Readying to Rally the Public

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The non-profit charged with bringing Los Angeles' revitalized downtown its first streetcar by 2014 released a short and simple one-year progress report today.

In it are the accomplishments over the last year, including the formation of the non-profit, grants awarded and applied for and public meetings, such as the one about possible routes.

They also tease their new marketing and advertising campaign called "It's on track." The ads demonstrate how the streetcar can connect people in downtown such as eating dinner at L.A. Live and then heading to a show at Walt Disney Concert Hall. "The success of the Downtown Los Angeles Streetcar project depends on widespread support from community stakeholders, business leaders, property owners, and the public at large," notes the report.

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