Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.

News

Don't Worry, That 'SOS' In The Sky Was Just A Lame Marketing Stunt

9110563287_241fdfb96c_z.jpg
SOS? Not so much... (Photo sent to LAist by Nicole Gustas via Flickr)
Stories like these are only possible with your help!
You have the power to keep local news strong for the coming months. Your financial support today keeps our reporters ready to meet the needs of our city. Thank you for investing in your community.

In case you were wondering, everything is pretty much business as usual in the city of Angels, despite the fact that a plane wrote a chain of SOS's in perfectly straight skywritten letters in our perfectly blue skies yesterday.

It turns out the SOS letters have nothing to do with a distress call, but are in fact a lame (but probably effective) publicity stunt for a local theme park that is trying to promote their attractions for the summer. Let's not mention the name of this theme park (but if you really want to know, you can visit NBC Los Angeles, which shares a parent company with the theme park).

The stunt generated some buzz and even some mild concern, which we're sure was probably the whole point. But some people couldn't figure out what it said right away:

Some people were a little tripped out:

Though some of us were onto it pretty quick:

Fortunately, there was only one real problem with the aircraft: