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Don't Worry, That 'SOS' In The Sky Was Just A Lame Marketing Stunt
SOS? Not so much... (Photo sent to LAist by Nicole Gustas via Flickr)
In case you were wondering, everything is pretty much business as usual in the city of Angels, despite the fact that a plane wrote a chain of SOS's in perfectly straight skywritten letters in our perfectly blue skies yesterday.
It turns out the SOS letters have nothing to do with a distress call, but are in fact a lame (but probably effective) publicity stunt for a local theme park that is trying to promote their attractions for the summer. Let's not mention the name of this theme park (but if you really want to know, you can visit NBC Los Angeles, which shares a parent company with the theme park).
The stunt generated some buzz and even some mild concern, which we're sure was probably the whole point. But some people couldn't figure out what it said right away:
#sos or #505 ? pic.twitter.com/3P4CYyTi88
— Andy (@aschen8) June 23, 2013
Some people were a little tripped out:
Though some of us were onto it pretty quick:
Sky writer spelling SOS over the 110 in downtown #LA. Gotta be a movie promo. #orwearedoomed #mydayinLA pic.twitter.com/YNKgv03WkW
— laurie allee (@laurieallee) June 23, 2013
Fortunately, there was only one real problem with the aircraft:
@LAScanner I spent the entire day reassuring people that the only danger we were in was of running out of cheetos.
— AirSign Airship Group (@AirSign) June 23, 2013
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You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
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