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Dodgers Introduce 'Blogger In The Box'

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As the mainstream media continues to crumble around us, more and more remaining news sources are turning to the internet as a legitimate resource for information and mass appeal. You can’t watch an evening news segment without hearing the word ‘twitter’, and most every single site now has a blog associated with it. GM has a blog? Kodak? Boeing? While occasionally a corporate blog can be helpful (see also: the Google blog any time Gmail fails to function properly), for the most part they are just another buzzword that someone threw money at. And while LAist enjoys a reasonable amount of media credibility (we’re no Perez Hilton, thank god), there are still plenty of events that we can’t get into, and even more small blog sites that can’t even get their foot in the door.

Perhaps nowhere has this been more apparent than in Major League Baseball. The National Football League has somewhat shakily embraced blogs, and ESPN’s division-centric blogs and Bill Simmons' Page Two are some of the most popular stuff on their site. But the MLB is notoriously slow to deal with any change (steroids, anyone? how about instant replay?); even as beat writers have been dropping like pop flies and dozens of blogs arrive to fill the minute statistical analysis void that is left behind, there has been little to no outreach for the fans and writers who cover their favorite teams. There is no access, no friendliness, and little to no support, especially at the clubhouse level. Sports bloggers in particular have long been second class citizens in their respective fields. The Los Angeles Dodgers organization, however, is taking broad and proactive steps to change all that, and truth be told we couldn’t be happier.