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We have said repeatedly on this blog that record labels have no excuse to continue to ignore music videos to help market their artists. Not regular ones. Not tired, stale ones of the band pretending to perform interspersed with slow-motion narratives using actors and over-saturated colors.
After all these years have you still not learned shit from OK Go?
Here we have a beautiful example of how you don't need a big budget, you don't need the band lip-syncing, infact you dont even need to keep the subject matter in focus. All you need is a good idea, a decent song, and a dash of creativity.
It's Daft Punk "harder better faster stronger", y'all.
