Digital billboards, usually reported in controversial stories about the signage industry, gets a small pat on the back today. Over 80 of their digitized billboards in Los Angeles are bringing attention to the Save the Peak campaign, which is raising money to purchase the land next to the Hollywood Sign. The deadline to give the property owners $12.5 million dollars is April 14th and the Trust needs a little over $3 million. If successful, they will deed the land over to the city of Los Angeles to create extra park space in Griffith Park.
Another signage company last week offered to literally Save the Peak, but the city is likely to decline it. Supergraphics kingpin Michael McNeilly of SkyTag offered to pay the full $12.5 million for the land if the city would allow his company to keep 20 large supergraphics on the faces of buildings throughout the city.
