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City Wins $4 Million in Supergraphics Settlement
Tall wall vinyl ads on the side of the Hotel Figueroa were among those contested by the city. (Photo: Eric Richardson via flickr)
CBS Outdoor will pay more than $4 million to settle a lawsuit filed by the City of L.A. alleging that six of its supergraphic advertising placements were not permitted.The terms of the settlement allows CBS Outdoor to continue to advertise using supergraphics, or "tall wall" billboards, on three of the four buildings in question, the exception being 1025 N. Highland.
CBS Outdoor has traditionally been a player in city billboard policies, reports the LA Times, most recently greasing Councilman Jose Huizar with $12,000 worth of billboard placements in the communities in which he's running for reelection on Tuesday.
Supergraphics billboards are also a contentious issue for voters in West Hollywood. Measure A, which is on the West Hollywood Municipal ballot Tuesday, would impose a 7 percent excise tax on outdoor advertising purchases in the city.
But it would also allow supergraphics ads on Beverly and Santa Monica Boulevards where they are currently prohibited.
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