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Chrysler to Open 'Motor Village' in Downtown Los Angeles
American auto-maker Chrysler has big plans for L.A. Today they've announced they're opening a four-story Motor Village in Downtown that will serve as a dealership and showplace.
Each of the Chrysler Group's brands, Chrysler, Jeep®, Dodge, Ram Truck, Fiat and Mopar®, will have their own "unique and separate salon," designed to give customers the feel of being at an auto show. The building is expected to be visually appealing:
The dealership’s focal point is a dramatic, five-story glass tower that will be used to display Chrysler, Jeep, Dodge, Ram Truck and Fiat vehicles. Three large LED reader boards placed atop the glass tower are designed to spread each brand’s logo and message to everyone driving on the I-110 freeway that runs along the west side of the dealership.
Renovations on what was once the Pierce-Arrow dealership began in January, and the Motor Village should open in early 2011. This is the first new Chrysler dealership to open in Los Angeles in a decade.