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Don't Bother Carl's Jr., They're Fixing Some Misleading Advertising
Photo by stephenfalk via the LAist Featured Photos pool
Carl's Jr, the Southern California burger chain known for their heavy marketing to the douchebag demographic, has agreed to change several ads that customers have complained are deliberately misleading, reports the OC Register.
The ads, which include a voiceover saying, "Unlike the debt crisis, your appetite is something we can fix," are for a 2 for $5 burger deal that applies to the Western Bacon Cheeseburger. But instead of showing the Western Bacon, the company used a photo of the similar, but bigger and juicier, Western Bacon Six Dollar Burger.
In case you're wondering, the differences between the two burgers are that the six dollar version has three strips of bacon instead of two, two slices of cheese instead of one, and is made with a Black Angus patty instead of a patty made from an unnamed kind of meat. In other words, if you like that sort of thing, the six dollar one is inarguably more delicious.
A spokeswoman for the nonsensically named chain defended the company by saying that the photo of the better burger was chosen when they realized that they didn't have a digital shot of the cheaper burger, and it was "too late in the game" to take one, reports the Register. A version of the ad with an updated photo will air in several days, and in the meantime, there's a disclaimer in the current commercial.
Personally, I find using a cheeseburger to make a political statement a lot more irritating than using a photo of the wrong burger, but that's just me.
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