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Calm Before the Storm

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What’s that? We’re already having stormy weather? Friends, LAist cheerily disagrees–in the mayoral race, the waters are still. The campaign has begun, as the candidates spend on commercials and mailers, but you haven’t seen half of what’s in the pipeline.

Perhaps you’ve seen several of the candidates’ TV ads by now. Note that everything’s positive! Hahn runs on hiring Chief Bratton and beating secession (we think he mentions Bratton in the first 3 seconds of the ad). The actual ad is terrible. Carrick’s trying to make Hahn look both assertive and inclusive by walking quickly and gathering people around him as he trumpets his accomplishments, but Hahn’s moving so fast he looks like he’s fleeing South LA activists angry about the LAPD.

Meanwhile, Villaraigosa’s ad touts his trajectory from poor son to gangbanger to CD14 councilmember (and a few steps in between). Though it tries to inspire, it’s really rather dull to the insider’s eye, though we know that its only purpose is to remind voters that Villaraigosa exists, and he’s back. Essentially, he’s reintroducing himself to the general public. The Villaraigosa camp knows that he’s in the runoff no matter what, so they’re saving their heavy ammunition for the general election.