This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
Marketing experts are hard at work to make LA look even classier than ever. Launced two months ago at the E3 Expo, T-Shirt TV is a new service that focuses the viewer's attention on the, uh, more noticeable parts of marketing. 11-inch flat screen televisions are mounted inside t-shirts worn by young, attractive marketers who are instructed to chat up event patrons at movie theaters and other events. Though the marketers must be talkative and outgoing to garner attention, their conversational skills don't really matter. All the attention is centered at chest level.
"'I thought she was a cardboard cutout,' says William Vandertouw, a Harvard University senior from California who remarked, after closer examination, that the screen's placement was 'a real good move' from a marketing perspective. That, of course, is the whole idea."
According to T-Shirt TV creator Adam Hollander "When a beautiful girl walks up to you, and she's wearing the TV commercial on her chest you just can't get away from it."
LAist assumes that Mr Hollander had to think long and hard to decide that LA was the absolute best place in the world to launch such a stunningly shallow product, especially since LA doesn't have enough women with artificially enhanced breasts.
