The Clunky Beverly Center Mall Is Getting A Massive & Expensive Makeover
The unattractive and dated design of the Beverly Center shopping mall is expected to finally undergo an extensive and costly renovation. Taubman Centers, the company that owns the popular, yet eyesore of a mall just announced that they will unveil "a comprehensive renovation" of the shopping center on March 7, according to Curbed LA. While no details about what the renovation of the early 80s-style building will look like or when it will begin, CEO Robert Taubman told investors that, "The center has been re-envisioned" and that "this will be very expensive project."
Rumors of a stylish facelift for the mall—which occupies a huge block bordered by W. 3rd St., La Cienega, Beverly Blvd., and San Vicente—began to emerge last November, but no details were released. And in 2012, there was talk that ltalian design firm Studio Fuksas would head up a big renovation. Otherwise, the 1982-built mall has only received some minor aesthetic enhancements over the decades.
Taubman hopes the renovation will turn the Beverly Center into "L.A.'s most exciting, dominant urban shopping and dining experience." We shall see.
Those with long memories may recall that the site the Beverly Center now occupies was once a children's amusement park—nicknamed "Kiddieland"—which inspired Walt to create Disneyland. It was also where the Tail O' The Pup hot dog stand was originally located.