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Apparent Illegal Billboard Installed at Hollywood & Highland

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Will the world witness Los Angeles' inability to regulate illegal signage on Oscar day? Just a day after city attorneys filed sweeping lawsuits against supergraphics across the city, a new one has appeared on the First National Bank Building, just down the red carpet from where the Oscars will take place on March 7th, says Dennis Hathaway at Ban Billboard Blight. "The supergraphic that went up two days ago without any permits is made of vinyl and attached to the building with eyebolts and cables, a method that has aroused the ire of historic preservationists" he said. The company responsible for the ad, iMedia, says the building will get two digital billboards and that an ad on Oscars night will cost $216,000.