Alyssa Milano Bringing Fashion To Baseball Fans
Anyone who has clicked their way through Malingering's hilarious Flickr galleries know that outside of The Grove and the 3rd Street Promenade, some of the worst fashion accidents occur in the stands of Dodger Stadium.
Enter NY transplant and Dodger season ticket holder, actress Alyssa Milano who has come to the rescue. Men have no problem wearing team-logo fashions and don't mind looking like slobs, but women, especially here in LA, have a higher standard that they no longer need to sacrifice when supporting their team.
Milano's new company, touch, has partnered with MLB.com and G-III to sell her new line of women's apparel whose fabrics and designs are just as important as the logos, she says.
The fabrics and patterns were very important to me. I wanted to use sporty fabrics that are wearable and feel good -- hence the name "touch" -- but also use feminine fabrics as a contradiction. I used a lot of satin to make the sporty looks a little bit more feminine. The silhouettes were equally as important because I wanted women to feel good in the pieces. As a woman, I find it's more important that I feel good in what I wear than the actual styles. So I went through great lengths to make sure all the styles were flattering and catered to a woman's body shape. For instance, my tank tops all have shelf bras attached because I always had a hard time figuring out what to wear under the fan apparel tanks that were available to us. My hoodies have double zippers so we won't have any bulges while sitting in the stands rooting for our teams. - MLB.com
We will just ignore the silhouette in the photo after the jump, one of the few online that shows the line with the Dodgers' logo... and move on to Alyssa explaining how she was inspired to start this new venture...