Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.


Alyssa Milano Bringing Fashion To Baseball Fans

Before you
Dear reader, we're asking you to help us keep local news available for all. Your tax-deductible financial support keeps our stories free to read, instead of hidden behind paywalls. We believe when reliable local reporting is widely available, the entire community benefits. Thank you for investing in your neighborhood.


Anyone who has clicked their way through Malingering's hilarious Flickr galleries know that outside of The Grove and the 3rd Street Promenade, some of the worst fashion accidents occur in the stands of Dodger Stadium.

Enter NY transplant and Dodger season ticket holder, actress Alyssa Milano who has come to the rescue. Men have no problem wearing team-logo fashions and don't mind looking like slobs, but women, especially here in LA, have a higher standard that they no longer need to sacrifice when supporting their team.

Milano's new company, touch, has partnered with and G-III to sell her new line of women's apparel whose fabrics and designs are just as important as the logos, she says.

Support for LAist comes from
The fabrics and patterns were very important to me. I wanted to use sporty fabrics that are wearable and feel good -- hence the name "touch" -- but also use feminine fabrics as a contradiction. I used a lot of satin to make the sporty looks a little bit more feminine. The silhouettes were equally as important because I wanted women to feel good in the pieces. As a woman, I find it's more important that I feel good in what I wear than the actual styles. So I went through great lengths to make sure all the styles were flattering and catered to a woman's body shape. For instance, my tank tops all have shelf bras attached because I always had a hard time figuring out what to wear under the fan apparel tanks that were available to us. My hoodies have double zippers so we won't have any bulges while sitting in the stands rooting for our teams. -

We will just ignore the silhouette in the photo after the jump, one of the few online that shows the line with the Dodgers' logo... and move on to Alyssa explaining how she was inspired to start this new venture...


I have had Dodgers season tickets for four years. Every game I attended, I would rush into the team shop and look to see if there was anything new and cute to buy. I would look for something that would fit my body and that wasn't pink! I was always disappointed that I couldn't find anything. My "eureka" moment came when my friend Chelsea made her own T-shirt. She made a tee that said, "I love Rookies," and she got so many compliments on it. I hope to produce a tee similar to this in the future. That's when the seed was planted and it grew from there. I pitched the idea to my agent, he got me a meeting with MLB, MLB introduced me to G-III, and the rest is history.

Speaking of history "The Hammer" wonders if Milano will reach back into her the past to design something for the young Dodger fans of the female persuasion:

No word on whether she’ll be including MLB licensed training bras, this of course is a referrence to the hilarious episode when Tony had to take his daughter to the store to buy her first bra. I think I was 9 when I saw that episode - it changed my world forever. Who said you can’t learn anything from TV?’s got an interview with Alyssa, unfortunately no questions mentioning who knew their way around her Poison Ivy better Barry Zito or Carl Pavono - Hammer and Vegas

Milano isn't fond of pink, its our guess that if she wants to, you know, actually sell some of her clothes, she appease to those who will actually be wearing and paying for the stuff, and if you look around Chavez Ravine on any given day, you'll see a lot of pink in the stands.

Most Read