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Ilan Hall's Food Cart Will Serve Bacon Wrapped Matzo Balls & More

Famous chef + food "truck" + free = corporate America's latest attempt at street-side billboard advertising?
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If you couldn't get enough of the food truck trend, here's another one to add to your list; however, it will be gone before you know it. Ketel One is launching a canteen--really, it's a food cart towed by an Escalade--that will serve free late-night food by Top Chef's season two winner Ilan Hall (the guy who recently opened The Gorbals in downtown).

Not only is this part of the recent food truck/street food explosion, this is also partly of the pop-up shop trend. From Thursday to Saturday this week only (and between midnight and 2 a.m.), the inebriated are invited to feast on Hall's late night menu, which consists of Bacon Wrapped Matzo Balls, Butternut Squash Latkes, Gribenes Lettuce & Tomato and Manischewitz Braised Pork Belly. Free bottled water will be included.

And to boot, the event, which is promoting drinking, is about safely doing so. That is, they'll be offering people free rides home on a first-come-first-serve basis in luxury SUVs to Hollywood, West Hollywood, North Hollywood and West Los Angeles.

Where will this be? On Hollywood's Cahuenga Corridor between Hollywood Boulevard and Selma Avenue.