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2009 in Radio: 2 Stations go Spanish, 1 goes Top 40--What Next?
Indie 103.1 went Spanish. 97.1 FM went Top 40. And last week Michael Schneider broke the news that "Movin 93.9" KMVN-FM will also flip to a Spanish format. Back in 2006 when 93.9 was KZLA, the country's biggest radio station, the owner decided to change it "to target young women with a new rhythmic format" and with Rick Dees manning the morning show, notes Schneider. "The switch, however, was a big bust. Listeners rejected the station -- which eventually dropped current songs and focused on more of an adult contemporary approach." Now that failed and come April 14th, Grupo Radio Centro will take control. As Pop & Hiss blogger Autumn Brown says, "the mausoleum for L.A. radio stations is getting awfully crowded this year."
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You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
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