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News

2009 in Radio: 2 Stations go Spanish, 1 goes Top 40--What Next?

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Indie 103.1 went Spanish. 97.1 FM went Top 40. And last week Michael Schneider broke the news that "Movin 93.9" KMVN-FM will also flip to a Spanish format. Back in 2006 when 93.9 was KZLA, the country's biggest radio station, the owner decided to change it "to target young women with a new rhythmic format" and with Rick Dees manning the morning show, notes Schneider. "The switch, however, was a big bust. Listeners rejected the station -- which eventually dropped current songs and focused on more of an adult contemporary approach." Now that failed and come April 14th, Grupo Radio Centro will take control. As Pop & Hiss blogger Autumn Brown says, "the mausoleum for L.A. radio stations is getting awfully crowded this year."