I recycle. I volunteer at community gardens and beach cleanups. I like to think of myself as an advocate for sustainability.
So, how is it that I’d never heard of the Plastic Free July?
Environmental groups across L.A. and Orange counties — such as Heal the Bay, L.A. Waterkeeper and the Surfrider Foundation — are all gearing up for the month-long challenge to raise awareness about the prevalence of single-use plastics in our lives, and how we all can take steps to reduce our usage.
I had so many questions. Why hadn’t I come across this initiative before? How come I hadn’t seen it on my social media? What does this challenge entail? So I got to researching.
Plastic Free July started in 2011 by Australian activist Rebecca Prince-Ruiz. It encourages participants to join this challenge through the Plastic Free Foundation’s website. There, they choose one type of plastic product that they promise to abandon for the month.
I was in.
At first, though, the challenge seemed daunting. Everywhere I look, there’s plastic, and more and more plastic products are being churned out each day. And it’s hard to beat a throwaway item for convenience, even though it’s horrible for the planet. Almost every product I use has plastic in it, so how could I be expected to give something up or find a sustainable substitute? After all, I’m an LMU student on a budget.
Why this challenge matters
Kelly Shannon McNeill, L.A. Waterkeeper’s managing director, told me how much plastic actually creeps into our lives, eventually making its way into our bodies.
“They have found microplastics in everything from ovaries and testicles to fetuses and even in our brains. So it's an environmental issue. It's a water quality issue. But I think maybe most importantly, it's a public health issue as well,” Shannon McNeill said.
Even though these facts are scary, I learned that the Plastic Free July movement isn’t meant to intimidate people. Instead, it’s meant to increase awareness about our environment’s declining health, while also leading people to live a more sustainable life, even if it just means making incremental changes.
I started racking my brain for a goal that felt feasible, yet still challenging enough for me to embark on. As an avid fast food eater, I decided it was time to give up plastic straws for the month.
Are you in? What do you plan to give up? Email me — I want to hear what you plan to give up, and why.
Here are 5 other expert tips to get involved:
1. July 5 beach cleanups
Eugenia Ermacora, Surfrider’s L.A. chapter manager, said this is their biggest beach cleanup of the year in Santa Monica: July 5. “We call it the dirtiest beach day of the year because after 4th of July, we find that our beaches are completely trashed, and we find a lot of debris from people who party on the beach,” Ermacora said.
L.A. Waterkeeper is also hosting a “Plastic Free July decentralized cleanup” on July 5. Volunteers can help divert waste from beaches and landfills by combing for trash in their local parks and neighborhoods. During the cleanup, volunteers are encouraged to use the Litterati app, which helps record data about the type of plastic waste that L.A. County has within its communities.
“We can use that [data] from an advocacy perspective to hold some of the manufacturers of this waste accountable to implement more reusable policies,” Shannon McNeill said.
2026 Plastic Free July events near you
All of these events are billed as family friendly, but see websites for details, such as what to wear for the events.
- Trashiest Day of the Year: Join L.A. Waterkeeper from 9 a.m. to noon July 5 — aka "The Trashiest Day of the Year" because of all the litter people leave behind from their holiday parties. Locations vary.
- The Surfrider Foundation is also holding a "Dirtiest Beach Day of the Year" starting at 10 a.m. on July 5 at Santa Monica Beach Lifeguard Tower No. 20.
- Santa Monica Beach Cleanup: Join volunteers from 9 to 11 a.m. July 11, picking up trash and debris from the sand.
- Long Beach Fixit Clinic: Bring in broken household items that need repair from noon to 3 p.m. on July 11 at Sports Basement at 2100 N. Bellflower Blvd., in Long Beach. Your items will get fixed or repaired if at all possible, diverting waste from landfills. And, if you're game, you might get to hold up a FIXED IT! sign for social media.
- Nothin’ But Sand Redondo Beach Cleanup: Join volunteers from 10 a.m. to noon July 18 on the south side of the pier, removing trash and debris from the beaches.
- 2026 Yoga, Beach Cleanup and Lunch & Learn: You'll do all that and more starting at 8 a.m. July 12 at Baby Beach in Dana Point.
- LA Waterkeeper C2C and RAFT Field Day: From 9 a.m. to 11 a.m. July 18, volunteers will pick up trash and test North Atwater Park’s river for water health and biodiversity.
2. Keep an eye out for minimal packaging
Isaias Hernandez, the L.A.-based creative behind the climate media platform @queerbrownvegan, said that when people hear the word sustainability they think, “I have to go out and buy these expensive bathroom products or kitchen gadgets.” Hernandez reassured me that this is not the case.
One simple tip he suggests is looking out for zero-waste packaging when you shop. That’s packaging that is easily compostable, recyclable and degradable, and involves minimal packaging.
3. Don’t shop, thrift
Shop second-hand stores and Facebook Marketplace for more environmentally friendly products. Even though plasticware is convenient, kitchen items like stainless steel pots and pans, ceramic bowls or aluminum water bottles can be used in place at an affordable cost.
“A lot of times people think they need to buy new expensive products with these materials, but in fact, you could probably source a lot just by looking in your own community and reinvesting economics there,” Hernandez said.
4. It doesn’t matter when you start, just start
Maybe you’re reading this article already a few days, or even weeks, into July. You may be asking yourself, “Am I joining the cause too late?” The answer is: never.
“Do [the challenge] with someone from your family, do it with somebody from your workplace because we know that when people are doing it with others, it's easier to support each other and help align each other. Inevitably, you know, things go wrong and you can't be perfect,” said Prince Ruiz, the Australian activist who started the challenge.
5. Don’t give up
Giving up plastic will be hard. And when I, or you, can’t seem to uproot those stubborn habits, remember to not get discouraged. Whether you plan on doing the challenge, going to the events or trying new things in your home, realize that it’s the awareness and effort that truly matters, the experts told me. And, hopefully, these efforts can extend beyond just July, and in ways that might not seem obvious.
“When you get those lots of people making changes, that starts to put pressure and provides that social license," Prince-Ruiz said. "People start asking for it of their political representatives or of the brands or the supermarkets and the retailers … It leads to the business change and the regulatory change that we need."