The Brief

Shortly after the Eaton Fire destroyed thousands of homes in and around Altadena, signs sprung up across the community announcing “Altadena is not for sale.”

Now, nearly one year later, hundreds of Altadena families have concluded that rebuilding isn’t in their budget. In nearly half of recent deals for empty lots, homeowners are selling to investors.

That’s the conclusion researchers with the online real estate listings platform Redfin reached in a new report published Tuesday.

Analyzing transactions in L.A. County burn zones during July, August and September, they found that about 40% of Pacific Palisades vacant lots went to corporate buyers. In both Altadena and Malibu, about 44% of such vacant lot sales went to investors.

“It's not uncommon to see that when disasters hit a place, investors come in,” said Sheharyar Bokhari, Redfin’s principal economist. “It's hard to value a vacant lot, so you could perhaps buy lower than what it should sell for and then flip it.”

More vacant lots are getting scooped up

To conduct the analysis, Redfin researchers looked at sales in the zip codes 90272 for the Pacific Palisades, 91001 for Altadena and 90265 for Malibu. They categorized buyers as investors if their names contained words or abbreviations such as LLC, Inc, Corp or Homes.

There was a marked increase of vacant lots sales in all communities, according to the report. In the Pacific Palisades, 119 lots sold in July, August and September. Altadena saw 61 lot sales. In 2024, before the fires, neither Pacific Palisades nor Altadena had any lots selling in those months.

Malibu saw some vacant lots sell in that time frame in 2024. But before the fires, only about 21% of those sales were to investors.

The findings are similar to those in a separate report published in October by the nonprofit Strategic Actions for a Just Economy. That report found that 49% of sales in the Eaton Fire burn zone went to corporate entities.

Zaire Calvin lost his family’s home in Altadena and had a sister who died in the fire. He said the trend shows “disaster capitalism” poised to change the diverse foothill community.

“If rebuilding becomes a race for capital instead of a return home for families, then disaster has been basically repackaged as opportunity for those with the most resources,” Calvin said. “It's like they're preying on us while we're still praying for hope and help.”

Some lawmakers and organizations have been working to counteract speculative development..

Assembly Bill 851, signed by Gov. Gavin Newsom in October, outlawed unsolicited offers on properties in burn zones until 2027.

The nonprofit Greenline Housing Foundation has been buying lots from distressed sellers in Altadena, giving them an alternative to more bottom-line driven investors. The organization has said it intends to rebuild homes and sell them at below market prices to first-time buyers.

Corporate buyers: disaster capitalists or helpful rebuilders?

Bokhari, the Redfin economist, said investor activity is not entirely detrimental to communities recovering from disaster.

“Investors who have a lot more capital can come in and build that community,” he said. They can afford to clean up lingering environmental damage and build homes that comply with the latest fire safety codes, he said.

“Investors play that role in bringing back those homes,” Bokhari said.

Still, uncertainty around investors’ plans have left many Altadenans anxious. Will homes be for sale or for rent? How will those homes look? Will investor-built properties give Black families a way to continue building generational wealth in a historically Black corner of L.A. County?

Lori Gay, president and CEO of Neighborhood Housing Services of L.A. County, said in the grand scheme of L.A. real estate, not many lots in Altadena are trading hands so far. Only 61 lots in the community sold in July, August and September according to the Redfin report.

“More will go up for sale over time,” Gay said. But in her organization’s work advising families on how to rebuild, she said, “Most families we’ve seen want to go back home. They’re not trying to leave. They’re trying to figure out how to stay.”

For more on disparities in disaster recovery

Starting in January, many health insurance plans in California must start covering fertility treatments, including in-vitro fertilization.

SB 729, which passed in 2024, requires large group health plans with 100 or more employees to cover the diagnosis and treatment of infertility, like IVF. A single cycle of IVF can cost upwards of $20,000 in California, which has made it inaccessible for many families.

The law also expands the definition of infertility to include same-sex couples and single parents.

“This action reinforces California's leadership in protecting reproductive rights and ensuring that all individuals, regardless of their background or circumstances, have the opportunity to build the family they dream of,” California Insurance Commissioner Ricardo Lara said at the time of the bill’s signing.

At least 14 other states have similar IVF coverage mandates, according to Resolve, an organization that advocates for patients with infertility.

California’s policy originally was supposed to take effect in July 2025, but lawmakers delayed the implementation after a request from Gov. Gavin Newsom. A spokesperson told KFF News the state needed more time to provide guidance to insurers.

How does the new law work?

Under the new California mandate, health insurers have to cover up to three egg retrievals and an unlimited number of embryo transfers.

The new law is expected to cover about 9 million Californians; it doesn’t apply to religious employers or to Medi-Cal. For state employees who get their insurance through California Public Employees' Retirement System, or CalPERS, it’ll go into effect in July 2027.

How do I know if I’m covered? 

The law takes effect when employers' plans with insurers are renewed after Jan. 1, 2026 — so it might not be right away. Some insurers, though, have already implemented the coverage changes.

Advocates suggest asking your employer’s human resources department about what sort of health plan they have. Resolve has a decision tree to find out if your health plan has to cover IVF under the new law.

Bandfest is an opportunity to see marching bands from around the country — and Mexico and Japan — before their 2026 Rose Parade performance.

“This is the granddaddy of them all,” Tournament of Roses Honor Band Director Peter Huerta said of playing in the parade. “It is viewed all around the world. Everybody is watching you. Every little detail has to be perfect.”

Adriana Del Toro lined up outside Pasadena City College’s Robinson Stadium on Monday to watch her niece play the trumpet in the Los Angeles Unified School District All-District High School Honor Band.

“I'm living my childhood dream through her,” Del Toro said. ”When I was in high school, I always wanted to try out for a band, but I never did it because I was too shy. So I told her, as long as I can, I'm going to be here and support her.”

Some performances incorporated the 2026 Rose Parade theme, “The Magic in Teamwork.”

For example, the Tournament of Roses Honor Band’s performance includes the Beatles’ “With a Little Help From My Friends” and High School Musical’s “We’re All in This Together.”

The Pasadena City College marching band and musicians from 62 local high schools make up the ensemble.

The 250-member Tournament of Roses Honor Band includes the Pasadena City College marching band and musicians from 62 local high schools.

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Mariana Dale

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LAist

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Drum Major Orlando Garcia said the teamwork theme makes him remember the smoky skies and power outages that followed January’s wildfires.

“We can come together and make great music,” Garcia said of his bandmates, students from Pasadena City College and local high schools. “Just as we always come together and get through everything.”

The Rose Parade is right around the corner, and thousands of people are already preparing to flock to Pasadena for the New Year’s Day festivities.

In its 137th year, the parade theme is “The Magic in Teamwork,” with Laker icon Earvin "Magic" Johnson as the Grand Marshal. It kicks off at 8 a.m.

Whether you’ll be camping out the night before, or heading over with blankets in tow in the early morning hours, keep in mind that the weather is currently forecast to be rainy. Yes, that's rare. If it does pour on the parade it will be the first time in 20 years and before that it had been 50 years since the last rainy parade day.

Here’s what you need to know this year.

Parade details and closures

The Rose Parade route lasts two hours, with its 5.5-mile journey starting at Green Street and Orange Grove Boulevard.

The floats, bands, and horses will head north along Orange Grove at a slow but steady 2.5 mph pace before turning east onto Colorado Boulevard for a majority of the show. It’ll then head north onto Sierra Madre Boulevard, wrapping up at Villa Street.

Police and city officials will start closing off part of the route to cars as early as 6 p.m. Wednesday, Dec. 31, through 2 p.m. Thursday, Jan. 1.

That includes Colorado Boulevard from Orange Grove Boulevard to Sierra Madre Boulevard, and Sierra Madre Boulevard to Paloma Street. So if you’ll be hosting viewing parties or are overdue for a delivery, Tournament of Roses officials recommend telling everyone to arrive before the closures kick in Wednesday night.

Unless you have a need to be in the area during the parade, you might want to avoid this stretch of the city until it's all over.

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If you’ll need to drive to or through the downtown Pasadena area, you can use:

• Walnut Street or the 210 Freeway for east-west travel north of Colorado Boulevard
• Del Mar Boulevard or Cordova Street for east-west travel south of Colorado Boulevard
• There will be limited crossing for north-south travel during the closure (see map for details)

Please note: There will be a 5K race at midnight to celebrate the New Year from Pasadena Avenue to Hill Street. Several intersections will close to cross traffic at 11 p.m. Dec. 31 and re-open at the end of the race event at about 2 a.m., including Pasadena, Fair Oaks, and Marengo avenues (see full list on map.)

Tickets

You can still snag grandstand tickets — we found ones from $80 to $130, depending on where you want to sit. You’ll need to have your ticket handy.

The Rose Parade of 2022 represented a long-awaited return to Pasadena's New Year’s tradition.

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Alborz Kamalizad

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LAist

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The parade is scheduled to begin promptly at 8 a.m. Organizers recommend that ticketholders aim to be seated by 7 a.m. In order to do that, you should plan to arrive in the area by at least 6 a.m. to give yourself plenty of time to work through the crowds and traffic.

Note that there is a "clear bags only" policy in place for grandstand seating at the Rose Parade, the Rose Bowl game and several other events. You can find details here.

Curbside seating and camping

Curbside seating is free, and lots of people will set up shop and camp overnight, which is only allowed on Dec. 31. If you’ll be bringing your kids or teens along, they need to be with an adult during the overnight hours.

There are plenty of ways to enjoy the parade without paying for seating. You just need to plan. And plan to arrive early!

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You can grab your sidewalk spot starting at noon Dec. 31, but all your blankets and chairs have to stay on the curb until 11 p.m., at which point you’ll be able to move up a bit closer to the blue “honor-line.” Tents, sofas, unoccupied chairs, and boxes that can be used as stools or seats are not allowed along the route.

You can warm up with a small elevated barbecue, but it needs to be away from buildings and you have to have a fire extinguisher available. Bonfires and fireworks are banned, period.

Most importantly, don’t forget to drink water and dress for cool temps and the possibility of rain. (You can always sit on that extra jacket).

Given the weather conditions, it's important to note that the rules call for no umbrellas. The City of Pasadena advisers parade goers to use rain jackets and ponchos, which they optimistically describe as "a great alternative so everyone can enjoy the show!"

Pasadena city officials are reminding people than umbrellas are not allowed along the Rose Parade route ahead of a forecast of rain on the parade for the first time in 20 years.

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LAist's Sharon McNary, a longtime Pasadena resident who has offered great tips on making the most of the parade in the past, points out this might be a very popular year for what she calls "The People’s Grandstand.”

That said, Sharon notes "it’s kind of a locals-only institution. Fans create their own little wooden seats that fit nicely into the notches in the stones lining the sloped wall of the 210 Freeway overpass over Sierra Madre Blvd. In the rare rainy year, they have shelter, and in the more typical warm years, they have shade. And they get to view the spectacle of the taller floats folding themselves down to fit under the overpass and opening back up on the other side."

Local craftspeople make small wooden seats that fit in the mortar notches in the sloped wall under a the 210 Freeway overpass at Sierra Madre Blvd.

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Parking

There is no parking allowed on the parade route, but you can purchase reserved spots. Pasadena recommendations include Sharp Seating, the city itself, and LAZ Parking. Parking at Metro rail stations are another option you can check on before you head out.

Authorities urge that you pay for parking in advance to guarantee your spot. Otherwise, parking is on a first-come, first-served basis and of course that supply is limited.

Once again: Arriving extra early is your best bet so you can avoid the traffic hassles and any unintended GPS glitches. Authorities warn: "Please do not rely upon your GPS as road closures will be in effect and may not reflect on the GPS application."

The last time it rained, in 2006, the bleachers were far less packed than usual.

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Anne Cusack

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Los Angeles Times via Getty Images

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All parking meters are free and time limits will not be enforced on New Year’s Day, and overnight parking restrictions will not be enforced until 2 a.m. Jan. 4, according to the city. But keep an eye out for red curbs, “No Parking” signs, fire hydrants, and driveways, as the usual restrictions still apply. You don't want to risk getting your vehicle towed.

Public transportation

Where possible, public transit might be your easiest way to go, and Metrolink will be offering special early morning hours on the San Bernardino, Antelope Valley, Orange County, Ventura County, and 91 Perris Valley lines for the parade. (Note that Metrolink’s Riverside County Line is not running on New Year’s Day.)

From the Metro website: "On New Year’s Eve and early New Year’s Day (Dec. 31 to Jan. 1), we’ll be running service all night on the A, B, D and E Lines with additional early morning service to help get you to Pasadena on time for the parade, which begins at 8 a.m. sharp." Metro will also have buses traveling to areas near the route and Rose Bowl game.

You can find more information here.

These are the A Line stations in Pasadena that closest to the parade: 

• Del Mar Station (walk .3 miles north to the parade route)
• Memorial Park Station (walk .2 miles south)
• Lake Station (walk .4 miles south)
• Allen Station (walk .4 miles south)

Metro will also have buses traveling to areas near the route and Rose Bowl game, which you can find more information on here

Metro is offering free fares on buses, trains, Metro Bike Share and Metro Micro from 4 a.m. Dec. 31 until 3 a.m. Jan. 1. For Metro Bike Share, use code 123125 on New Year’s Eve. For Metro Micro riders, use promo code RING26.

Accessible viewing

Three street-level viewing areas are reserved for people with disabilities and up to four of their guests.

Each of those areas along the parade route will have a section with audio descriptions for visually impaired people and another with sign language interpreters.

Diane Gagnon among Rose Parade floats on Tuesday, Jan. 3, 2023.

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Los Angeles Times

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Tickets to all these viewing areas are free! But to request space, you’ll need to complete a form. The 2026 form is already marked closed, but for future planning, here is the Jan. 1, 2027 form.

Please note: no seats are provided, so you’ll need to bring your own arrangements.

There’s also limited wheelchair accessible grandstand seating sold through Sharp Seating.

Rose Bowl game

The Rose Bowl game, the oldest of bowls dating back to 1902, immediately follows the parade. The Rose Bowl Stadium parking lot opens at 4 a.m. Jan. 1 and the stadium gates open at 10:30 a.m. The game starts at 1 p.m.

A quick scan turned up tickets that are still available for the Indiana vs. Alabama matchup for a little as $130.90 and as much as $2,683.13.

General parking is available in certain lots at the stadium, with spots going for $69 that you buy it in advance.

For public transportation, you can take the Metro A line and exit at the Memorial Park station. You can find more information here about getting to the stadium.

Please note: the stadium has a clear-bag policy, which means backpacks, purses, and camera cases are not allowed.

If you want more info

If you’re dying for more details, you can download the official Rose Parade app here or here. You’ll be able to see the full line-up, maps, and get more information about the participants.

If you skimmed over the rules and your car gets towed on New Year’s Day, you can call (626) 577-6426 from 5 p.m. Dec. 31 until 6 p.m. Jan. 1.

And if you still have questions that have not been answered here, you can try the visitor hotline at (877) 793-9911.