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The Brief

The most important stories for you to know today
  • The building has a storied history. What’s next?
    A wide shot of the illuminated united artists marquee sign looking from below up, so you can see the entire hotel building. The marquee says Sundance Next Fest, Lemon and Lizzo, August 11.
    A view of the marquee outisde the theater during 2017 Sundance NEXT FEST at The Theater at The Ace Hotel on Aug. 11, 2017.

    Topline:

    The Ace Hotel is on its way out, likely ushering in another chapter in the historic building’s long existence. We look at its past and ahead to see where it might go next.

    Why it matters: Downtown has struggled to get foot traffic back since the pandemic, so the hotel leaving could again bring change to the area. The theater will continue to operate under an unknown owner.

    Keep reading... to learn more about the many phases the Spanish Gothic building has gone through since opening in 1927.

    The Ace Hotel in downtown Los Angeles is closing at the end of January, and with that the most recent chapter in the Spanish Gothic building’s storied past.

    A spokesperson for the Ace Hotel, an international chain, told LAist that the owners of the building, which includes the Theater at Ace Hotel, will be converting the property to a “limited-service, rooms-only operation, managed via a tech platform.”

    The location at 929 South Broadway has gone through many transformations, including an office conversion, an arts theater and a church. While there’s little known about what exactly the change will look like, it’s a marked difference for downtown.

    The building’s history

    A black and white wide view of the ceremony area as people stand near a microphone. There are USA bunting flags lining the stage. In the background is a wall with an announcement about the united artists theater.
    Groundbreaking ceremony for the United Artists Theatre, looking toward the grandstand. The theater was built in 1927 and was part of the Texaco Building.
    (
    Security Pacific National Bank Collection
    /
    Los Angeles Public Library
    )

    Before it was a swanky hotel, it began in 1927 with a bit of a double life.

    It housed the California Petroleum Corporation office, later known as the Texaco Building, in the spaces above, and behind that, the United Artists Theatre. Business up front, party in the back.

    United Artists had been created less than a decade before, when a group of film legends including Mary Pickford and Charlie Chaplin left the studio system to form their own company. It gave them total control over the creation and distribution of their work, and the downtown theater was their flagship film spot for West Coast showings.

    The 13-story building’s Spanish Gothic design mirrored trends of the 1920s, and some of the decorations are copied from the Segovia Cathedral in Spain. Pickford put so much money into the theater’s design that the plaster cast molds had to be re-used in Detroit and Chicago to cut down costs.

    Jesus Saves

    In 1989, the property took on a new life. Televangelist Gene Scott acquired it to hold services for the University Cathedral Church until it moved out in 2011. He put giant neon “Jesus Saves” signs on the building, which had come from the Bible Institute of Los Angeles after it was torn down.

    “Scott had bribed them, the demolition contractor, to take the ‘Jesus Saves’ signs back to their yard,” said Richard Schave, who leads historical tours around L.A. through Esotouric. “And he came and picked them up the next day. He saved the signs.”

    One “Jesus Saves” sign is still on the downtown building, which has become a bit of an icon. The building was listed as a city historic-cultural monument in 1991.

    The Ace Hotel’s arrival

    A wide view of a crowd sitting in the theater chairs under purple and red lights. The interior of the theater is two levels and is full of Spanish Gothic design, such as embellishments, moldings and ornate details.
    Guests attend Adult Swim's DREAM CORP LLC Season 2 Premiere at Ace Hotel on October 17, 2018 in Los Angeles, California.
    (
    John Sciulli
    /
    Getty Images for Adult Swim
    )

    After the church closed, the building was renovated and the office space was converted into a hotel.

    The Broadway district drifted away from its polished, energetic roots after corporations moved in and the streets became run down. When the Ace Hotel arrived in 2014, the operators were interested in “reactivating” the theater as a focal point for culture in downtown.

    Transparency note

    The Ace Hotel has supported LAist in the past. Our newsroom maintains a firewall between our journalism and sponsorship teams, and the Ace Hotel had no control or input on the writing of this story

    Since its stewardship, the Theater at Ace Hotel has held numerous big shows, including ones with the Sundance Institute and Cinespia. It’s hosted live reads and screenings like the Mad Men series finale. LAist has also participated in a number of public radio shows at the hotel.

    Building ownership changed hands a few times but the Ace Hotel Group stayed throughout. While an Ace Hotel spokesperson declined to confirm the sale details with LAist, the building was reportedly most recently sold to an unnamed investor in November 2019 for $117 million. And through that time, the theater’s weird-yet-iconic “Cathedral of Our Lady Fingers” stuck around too.

    Esotouric's Richard Schave and his wife, Kim Cooper, have led tours downtown for about a decade. During that time, they saw the area around the Ace Hotel change during former city councilmember José Huizar’s revitalization efforts, ‘Bring Back Broadway’ which started in 2008.

    “It only worked down around the Ace,” Cooper said. “It created this sort of ripple effect where in the immediate vicinity of the Ace, things actually happened, as opposed to the dead zone from about — I think it’s 7th through 4th — where we just saw everything die.”

    Cooper said they saw buildings get flipped and small businesses get evicted as new real estate moved in. She and her husband want to see the Broadway District revived to its former, busy glory.

    What’s next

    Downtown has largely been quiet since the pandemic as nearby offices go unused, so the departure of the Ace Hotel may not surprise some.

    “We count ourselves fortunate to have made a home in Downtown Los Angeles for the past decade,” according to the hotel’s statement. “And while the neighborhood has been slow to recover following Covid, it was remarkable to be a part of the exceptional revitalization the area experienced during those years.”

    With the Ace Hotel on the way out, there are unanswered details about the building’s future.

    The theater will remain open, managed separately by an unnamed group. And there’s talk that the “tech platform” that will operate the hotel portion could be something like Sonder or Airbnb.

    A spokesperson declined to answer whether the Ace Hotel Group would open another location in L.A.

    “We’ll always have love for Los Angeles,” the hotel statement continued, “and look forward to sharing what’s on the horizon for the brand in the year to come.”

    The Ace Hotel’s last day in the building will be Jan. 31.

  • USC study logs reductions at neighborhood level
    A $7,500 tax credit for electric vehicles has seen substantial changes in 2024. It should be easier to get because it's now available as an instant rebate at dealerships, but fewer models qualify.
    Adding even small numbers of EVs leads to measurable reductions in pollution, a study by USC researchers has found.

    Topline:

    A new study out of USC finds that even relatively small upticks in EV adoption can have a measurably positive impact on a community.

    The findings: Researchers used satellites to measure actual emissions. The study, conducted between 2019 and 2023, focused on California, which has among the highest rates of EV use in the country, and nitrogen dioxide, one of the gases released during combustion, including when fossil fuels are burned. Exposure to the pollutant can contribute to heart and lung issues, or even premature death. Across nearly 1,700 ZIP codes, the analysis showed that, for every increase of 200 electric vehicles, nitrogen dioxide emissions decreased by 1.1%.

    "It's remarkable": “A pretty small addition of cars at the ZIP code level led to a decline in air pollution,” said Sandrah Eckel, a public health professor at USC’s Keck School of Medicine and lead author of the study. “It’s remarkable.”

    What's next: Eckel hopes that, eventually, advances in satellite technology will allow for more widespread detection of other types of emissions too, such as fine particulate matter. That could even help account for some of the potential downsides of EVs, which are heavier and could therefore kick up more tire or brake dust than their gasoline counterparts. On the whole, though, she believes the picture overwhelmingly illustrates how driving an electric car is better not just for the planet but for people.

    Read on ... to learn more about the study's findings.

    The logic behind electric vehicles benefiting public health has long been solid: More EVs means fewer internal combustion engines on the road and a reduction in harmful tailpipe emissions. But now researchers have confirmed, to the greatest extent yet, that this is indeed what’s actually happening on the ground. What’s more, they found that even relatively small upticks in EV adoption can have a measurably positive impact on a community.

    About this article

    This article originally appeared in Grist, an LAist partner newsroom.

    Grist is a nonprofit, independent media organization dedicated to telling stories of climate solutions and a just future. Learn more at Grist.org. Sign up for Grist's weekly newsletter here.

    Whereas previous work has largely been based on modeling, a study published in January in the journal Lancet Planetary Health used satellites to measure actual emissions. The study, conducted between 2019 and 2023, focused on California, which has among the highest rates of EV use in the country, and nitrogen dioxide, one of the gases released during combustion, including when fossil fuels are burned. Exposure to the pollutant can contribute to heart and lung issues or even premature death. Across nearly 1,700 ZIP codes, the analysis showed that for every increase of 200 electric vehicles, nitrogen dioxide emissions decreased by 1.1%.

    “A pretty small addition of cars at the ZIP code level led to a decline in air pollution,” said Sandrah Eckel, a public health professor at USC’s Keck School of Medicine and lead author of the study. “It’s remarkable.”

    The group had tried to establish this link using Environmental Protection Agency air monitors before, but because there are only about 100 of them in California, the results weren’t statistically significant. The data also were from 2013 through 2019, when there were fewer electric vehicles on the road. Although the satellite instrument they ultimately used only detected nitrogen dioxide, it did allow researchers to gather data for virtually the entire state, and this time the findings were clear.

    “It’s making a real difference in our neighborhoods,” said Eckel, who said a methodology like theirs could be used anywhere in the world. The advent of such powerful satellites allows scientists to look at other sources of emissions, such as factories or homes too. “It’s a revolutionary approach.”

    Mary Johnson, who researches environmental health at Harvard University’s T.H. Chan School of Public Health and was not involved in the study, said she’s not aware of a similar study of this size, or one that uses satellite data so extensively. “Their analysis seems sound,” she said, noting that the authors controlled for variables such as the COVID-19 pandemic and shifts toward working from home.

    The results, Johnson added, “totally make sense” and align with other research in this area.

    When London implemented congestion pricing in 2003, for example, it reduced traffic and emissions and increased life expectancy. That is the direction this latest research could go too.

    “They didn’t take the next step and look at health data,” she said, “which I think would be interesting.”

    Daniel Horton, who leads Northwestern University’s climate change research group, also sees value in this latest work.

    “The results help to confirm the sort of predictions that numerical air quality modelers have been making for the past decade,” he said, adding that it could also lay the foundation for similar research. “This proof of concept paper is a great start and augurs good things to come.”

    Eckel hopes that, eventually, advances in satellite technology will allow for more widespread detection of other types of emissions too, such as fine particulate matter. That could even help account for some of the potential downsides of EVs, which are heavier and could therefore kick up more tire or brake dust than their gasoline counterparts. On the whole, though, she believes the picture overwhelmingly illustrates how driving an electric car is better not just for the planet but for people.

    Research like this, she says, underscores the importance of continued EV adoption, the sales of which have slumped recently, and the need to do so equitably. Although lower-income neighborhoods have historically borne the brunt of pollution from highways and traffic, they can’t always afford the relatively high cost of EVs. Eckel hopes that research like this can help guide policymakers.

    “There are concerns that some of the communities that really stand to benefit the most from reductions in air pollution are also some of the communities that are really at risk of being left behind in the transition,” she said.

    Previous research has shown that EVs could alleviate harms such as asthma in children, and detailed data like this latest study can help highlight both where more work needs to be done and what’s working.

    “It’s really exciting that we were able to show that there were these measurable improvements in the air that we’re all breathing,” she said.

    Another arguably hopeful finding was that the median increase in electric vehicle usage during the study was 272 per ZIP code.

    That, Eckel says, means there is plenty of opportunity to make our air even cleaner.

  • Local water agencies face a retirement tsunami
    A group of high school students hear from adult water professionals in light blue attire at a water treatment facility outside on a sunny day.
    Local high school students tour Eastern Municipal Water District facilities in Perris in the Inland Empire.

    Topline:

    As water agencies across the state grapple with the increasingly extreme effects of climate change, they’re also facing another problem: the incoming “silver tsunami.” That’s the phrase coined by the industry to illustrate the fact that much of the workforce that keeps our water flowing and safe are baby boomers getting ready to retire.

    The background: Nationwide, about a third of the nation’s water workforce is eligible for retirement within the next decade, “the majority being workers with trade jobs in mission critical positions,” the Environmental Protection Agency wrote in a 2024 report.

    Why it matters: To deal with how pollution in our atmosphere is driving longer, hotter droughts as well as increasingly intense rain when it does come, water agencies across Southern California are working to boost aging infrastructure and invest in more diverse water supplies, such as recycled water. The lack of people to staff those changes is a problem for pretty much every water agency, urban and rural.

    Read on ... to learn how one local water agency is bringing high schoolers into the water workforce pipeline.

    As water agencies across California grapple with the increasingly extreme effects of climate change, they’re also facing another problem: the incoming “silver tsunami.”

    That’s the phrase coined by the industry to illustrate the fact that much of the workforce — largely baby boomers — that keeps our water flowing and safe are getting ready to retire.

    Nationwide, about a third of the nation’s water workforce is eligible for retirement within the next decade, “the majority being workers with trade jobs in mission critical positions,” the Environmental Protection Agency wrote in a 2024 report.

    Climate resilience needs a workforce

    To deal with how pollution in our atmosphere is driving longer, hotter droughts, as well as increasingly intense rain when it does come, water agencies across Southern California are working to boost aging infrastructure and invest in more diverse water supplies, such as recycled water.

    The lack of people to staff those changes is a problem for pretty much every water agency, urban and rural.

    L.A. is the second-largest city in the nation and is spending billions on water recycling and stormwater capture, for example, but it has been struggling to fill needed positions at its four wastewater treatment plants.

    An overhead view of a water reclamation plant.
    The city of L.A. plans to clean all wastewater that flows to the Hyperion plant.
    (
    Eric Garcetti via Flickr
    )

    The city plans to treat nearly all of the Hyperion wastewater facility’s water to drinkable standards in the coming decades. To support that massive expansion, Hi-Sang Kim, the operations director at Hyperion, told LAist in 2022 the facility will need to boost its workforce by at least 30%.

    For less urban water agencies, the challenge is even greater. The Eastern Municipal Water District serves close to 1 million people (and growing), as well as agricultural customers in western Riverside County and northern San Diego County.

    They estimate as much as half of their workforce could retire within five years.

    "We are in dire need of technical skill sets."
    — Joe Mouawad, general manger, Eastern Municipal Water District

    “Not only are we investing in new infrastructure, but we have aging infrastructure, so we are in dire need of technical skill sets to operate, maintain everything from treatment plants to pipelines, to pump stations,” said Joe Mouawad, the water district's general manager.

    Jobs in the water industry — potable water and wastewater treatment operators, engineers, managers, skilled maintenance, public relations and more — are well paid and secure, Mouawad said, but it’s hard to fill the needed positions.

    “We are finding it more challenging to backfill retirees,” he said. “It's not so much a lack of interest — I think it's a lack of awareness.”

    Building a pipeline for water jobs

    Those job gaps are why Eastern Municipal has become a leader in building the water workforce pipeline. For decades, the water district partnered with local schools to provide education about water conservation and what they do. But over the last decade, as the retirement forecast grew more dire, the agency has shifted to prioritize skills-based programming and partnerships with local high schools.

    A group of students and an adult wearing a reflective jacket that reads "EMWD" walk away from the camera outside on a sunny day at a water treatment facility.
    Local high school students tour Eastern Municipal Water District facilities in Perris.
    (
    Courtesy Eastern Municipal Water District
    )

    In 2013, they launched the Youth Ecology Corps program, for young adults between 18 and 24. Many who went through the program and paid internships are now full-time employees, said Calen Daniels, a spokesperson for the agency, who himself went through the program.

    In recent years, the water agency has focused on younger potential future employees through a variety of Career and Technical Education programs at local high schools, including in automotive tech, engineering, agriculture, construction and information systems, said Erin Guerrero, Eastern Municipal’s public affairs manager overseeing its education programs.

    “We're starting earlier and getting these kids real world experience,” Guerrero said.

    Michelle Serrano teaches a two-year pre-apprenticeship Environmental Water Resources program at West Valley High School in Hemet. Students leave the program equipped to take the state-level certification exam for a job as a water treatment operator or water distribution operator once they turn 18.

    A middle aged man with dark skin and short black hair dressed in a suit speaks to a handful of students in a room.
    Clayton Gordon, GIS mapping administrator at EMWD, talks to West Valley High students in the GIS Engineering certification summer program.
    (
    Courtesy Eastern Municipal Water District
    )

    Already more than 200 students have gone through the program since it launched last year. While local community colleges have similar Career and Technical Education programs, this is the first program of its kind targeting high schoolers in the region. Eastern Municipal hopes to expand to other area schools as well.

    “Once the kids get out of the program, they're set if this is the direction they want to go,” Serrano said. “We have these students set for a job or a career for the rest of their life.”

    "Once the kids get out of the program, they're set if this is the direction they want to go."
    — Michelle Serrano, teacher, West Valley High School

    She said the program is a gamechanger for students who don’t see themselves going to college or who are unsure of their future career path.

    “We really are pushing hard for college, and that's a good push,” Serrano said. “However, we have kids who don't see themselves going to college.  It's opening up an amazing path for students who otherwise may not see a job direction.”

    They’re not only finding a stable career path, she said, but fulfilling roles necessary to our society, Mouawad said.

    “It's working for us,” he said, “and we want to see this serve as a model for the rest of the industry.”

  • Relationship tips, a game night and more
    A group of women wearing brown and white dancing and hugging.
    'Dance at the Odyssey' is open through Sunday.

    In this edition:

    This week, get relationship advice, go to a game night, see a chat with the Silversun Pickups, listen to poetry at Oxy and more.

    Highlights:

    • National Book Award winner and former Poet Laureate of Los Angeles Robin Coste Lewis visits Occidental College for poetry and conversation with Oxy Live's host, celebrated visual artist and cultural collaborator Alexandra Grant.
    • Channel family game night with new friends over drinks in Highland Park at a classic board game night with Cat Darling Agency and Asian American Collective.
    • Hometown heroes Silversun Pickups are back with a new album and tour. Dive deep with a conversation at the new Sid the Cat venue between singer Brian Aubert and producer and musician Butch Vig about the making of their new album, Tenterhooks.
    • It’s almost Valentine’s Day, and author Lindsay Jill Roth has the questions that will make your new (or long-term!) relationship last. Her book, Romances & Practicalities, lays out 250 questions you should ask each other to make your love a time and challenge-tested success. She’s in conversation with love, sex, and relationship therapist Dr. Laura Berman at Zibby’s in Santa Monica. 

    It takes an icon to know an icon. If you haven’t seen the new Harry Styles video, check it out and you’ll recognize downtown’s Westin Bonaventure in a starring role. The hotel has been in plenty of movies — including True Lies — and now it’s the stage for Styles’ music video for his new single, “Aperture.” Fiona Ng takes you behind the scenes.

    Speaking of cool movie settings, Kristen Stewart bought the abandoned Highland Theatre and plans to restore it to its original grandeur. Good news for film lovers.

    On tap in the music space this week, Licorice Pizza recommendations include new wave goddess Dale Bozzio and her Missing Persons at the Whisky, rock goddess Melissa Etheridge at the Canyon Club in Agoura or Roxy Music’s Phil Manzanera in conversation onstage at the Roxy — all on Wednesday. Thursday, experimental hip-hop group Clipping is at the Observatory, Atmosphere is at the Novo, UK singer-songwriter Erin LeCount plays the Roxy and Long Beach Dub All Stars & Bedouin Soundclash hit the stage at the Wayfarer. Plus, Aloe Blacc kicks off the first of four nights at the Blue Note.

    Elsewhere on LAist, you can find out about the push to make local beaches into a national park, read up on Sinners producer Sev Ohanian’s rise in Hollywood and find the best spots for a fun Galentine’s Day.

    Events

    Game Night

    Tuesday, February 10, 7:30 p.m.
    Cheerio Collective
    5917 N. Figueroa Street, Highland Park 
    COST: $25; MORE INFO

    A hand with a watch reaches to pull a piece out of a Jenga tower.
    (
    Nik
    /
    Unsplash
    )

    Channel family game night with new friends over drinks in Highland Park at this classic board game night with Cat Darling Agency and Asian American Collective. Play Connect Four, Jenga and Uno while meeting some folks and enjoying a free drink!


    Concert reading of Dogfight

    Through Sunday, February 15
    The Morgan-Wixson Theatre 
    2627 Pico Plvd., Santa Monica 
    COST: $23; MORE INFO 

    A medium skin-toned man in camouflage stands and points in front of a black stand. He's surrounding by three other men in military-style clothing.
    (
    Joel Castro
    /
    Morgan-Wixson Theatre
    )

    Before there was The Greatest Showman, there was Dogfight. Benji Pasek and Justin Paul’s musical about a group of young Marines in San Francisco on the eve of the war in Vietnam is presented in a concert reading at Santa Monica’s Morgan-Wixson Theatre. Dogfight “explores themes of love, loss, and coming of age.”


    OXY LIVE! with Robin Coste Lewis in conversation with Alexandra Grant

    Tuesday, February 10, 7 p.m. 
    Thorne Hall 
    Thorne Road, Occidental College 
    COST: FREE; MORE INFO

    Two book covers side-by-side, one title is "Voyage of the Sable Venus," the other is "To the Realization of Perfect Helplessness."
    (
    Courtesy Oxy Arts
    )

    National Book Award winner and former Poet Laureate of Los Angeles Robin Coste Lewis visits Occidental College for poetry and conversation with Oxy Live's host, celebrated visual artist and cultural collaborator Alexandra Grant (you may recognize her from excellent grantLove series… and her red carpet photos with beau Keanu Reeves). A book signing hosted by beloved Pasadena bookstore Octavia’s Bookshelf will follow, and attendees will have the opportunity to have their books signed by the author.


    Dance at the Odyssey

    Through Sunday, February 15
    2055 S. Sepulveda Blvd., West L.A.
    COST: $28; MORE INFO 

    A black-and-white photo of a light-skinned woman screaming.
    (
    Courtesy of Dance at the Odyssey
    )

    Next weekend is the last weekend of Odyssey Theatre’s six-week-long Dance at the Odyssey festival, which features two world premieres: Silent Fiction from Intrepid Dance Project in Odyssey 2, and One World from choreographer Hannah Millar and her Imprints company in Odyssey 3.


    Author Lindsay Jill Roth with Dr. Laura Berman

    Thursday, February 12, 6 p.m. 
    Zibby’s Bookstore
    1113 Montana Ave., Santa Monica 
    COST: FREE; MORE INFO

    A poster for an event, text reads "Lindsay Jill Roth and Dr. Laura Berman."
    (
    Courtesy Zibby's
    )

    It’s almost Valentine’s Day, and author Lindsay Jill Roth has the questions that will make your new (or long-term!) relationship last. Her new book, Romances & Practicalities, lays out 250 questions you should ask each other to make your love a time- and challenge-tested success — alongside Roth’s own long-distance love story and interviews with couples of all stripes. She’s in conversation with love, sex and relationship therapist Dr. Laura Berman at Zibby’s in Santa Monica.


    An evening in conversation with Silversun Pickups’ Brian Aubert & Producer and Musician Butch Vig

    Wednesday, February 11, 7 p.m. 
    Sid the Cat 
    1022 El Centro Street, South Pasadena
    COST: $32.75; MORE INFO

    A poster featuring two men, reading "Silversun Pickups' Brian Aubert and Producer and Musician Butch Vig.
    (
    Sid the Cat
    /
    Dice FM
    )

    Hometown heroes Silversun Pickups are back with a new album and tour — catch them this week for free at Amoeba’s in-store show on Monday. Then dive deep at this conversation at the new Sid the Cat venue between singer Brian Aubert and producer and musician Butch Vg about the making of their new album, Tenterhooks. Plus, Lyndsey Parker of Licorice Pizza (friend of Best Things to Do) will moderate the chat.


    Stronger Together: Nurturing Mind, Body, and Spirit

    Monday, February 9, 6 p.m. to 8 p.m.
    St. Monica Catholic Community Grand Pavilion 
    725 California Ave., Santa Monica
    COST: FREE; MORE INFO 

    A white statue of Jesus set back behind pink roses.
    (
    Courtesy St. John's Foundation
    )

    Recovery is an ongoing process, and the medical and spiritual communities of L.A. are reminding you they're here to help. Providence Saint John’s Health Center and St. Monica Catholic Community are marking the anniversary of the Palisades and Eaton fires with an evening of community, commemoration and healing.

  • Highland Park taquero joined Bad Bunny's show
    A wide shot of a packed stadium, with a dark haired man wearing a white suit stands on top of a pick up truck, surrounded by an array of largely female dancers
    Bad Bunny celebrates Latino culture — and tacos — at the 60th Super Bowl

    Topline:

    Villa's Tacos founder Victor Villa appeared with his taco cart during Bad Bunny's Super Bowl LX halftime show, marking a rare moment of L.A. street food culture being showcased on one of the world's biggest stages.

    Why it matters: The appearance was more than a cameo — it underscored the cultural significance of L.A.'s taquero tradition and immigrant entrepreneurship. Villa's journey from his grandmother's Highland Park front yard to the Super Bowl reflects the broader story of how Latino food vendors have shaped Los Angeles' culinary identity.

    The backstory: Villa launched his business more than eight years ago, selling tacos from his grandmother's front yard in Highland Park. The operation has since expanded to brick-and-mortar locations in Highland Park and downtown Los Angeles, earning recognition as one of the city's standout taco spots.

    What he said: "Villa's Tacos is a product of immigrants," Villa wrote on Instagram. "As a 1st generation Mexican-American born & raised in LA, it was an honor to represent my raza & all the taqueros of the world by bringing my taco cart to @badbunnypr's Super Bowl LX 2026 Halftime show."

    The bigger picture: Villa dedicated the moment to immigrants who paved the way, emphasizing the performance as a celebration of Latino culture alongside Bad Bunny's shoutouts to Spanish-speaking countries worldwide.

    Victor Villa brought his taco cart to Bad Bunny's Super Bowl Halftime performance.

    Los Angeles residents likely know the name — Villa's Tacos is an award-winning taco business based in Highland Park. Villa began in his grandmother's front yard and now has brick-and-mortar locations in Highland Park, off Figueroa Avenue, and at Grand Park in downtown Los Angeles.

    The restaurant has won L.A. Taco's Taco Madness championship three times (2021, 2022 and 2024) and earned a Michelin Bib Gourmand award for three consecutive years for its signature quesotacos.

    A celebration of Latino culture

    The entire performance was a celebration of Latin American culture's prominence in the United States, with Bad Bunny taking a moment to recognize Spanish-speaking countries worldwide.

    Villa appeared during the opening number, "Tití me preguntó" from Bad Bunny's 2022 album "Un verano sin ti." In the sequence, Bad Bunny visits a piragüero cart — piraguas are iconic Puerto Rican shaved ice treats shaped like pyramids — before the camera pans to Villa and his cart, where Bad Bunny hands him the frozen treat. The moment bridges two beloved Latin American street food traditions: Puerto Rico's piraguas and L.A.'s taco culture.

    'An absolute honor'

    After the performance aired, Villa took to Instagram to express his thanks and call it a historic moment, He traced his journey from selling his first taco more than eight years ago to the Super Bowl stage.

    "I want to give a huge thank you to @badbunnypr for hand selecting me & allowing me to represent my people, my culture, my family & my business," Villa wrote on Instagram.

    'A product of immigrants'

    As a first-generation Mexican American, he dedicated the moment to the immigrants who made it possible, emphasizing that Villa's Tacos is a product of immigration and that he is honored to represent his culture and all taqueros and Latinos everywhere. The post closed with shoutouts to Puerto Rico, Mexico, and all Latinos.

    In August last year, Villa appeared on a Food Friday segment on LAist 89.3's AirTalk, bringing his freshly cooked tacos for host Josie Huang.