Protect local news!

Be one of 5,000 supporters to make a monthly gift during our fall member drive and help strengthen our nonprofit newsroom.
Logged in as
Audience-funded nonprofit news
radio tower icon laist logo
Next Up:
0:00
0:00
Subscribe
  • Listen Now Playing Listen

The Brief

The most important stories for you to know today
  • Houses left standing by fires still hazardous
    a person in a white hazmat suit uses a shovel to move dirt and debris around behind red and yellow caution tape
    U.S. Army Corps of Engineers contractors clear the remains of a building destroyed in the Eaton Fire in Altadena.

    Topline:

    After the devastating Eaton and Palisades fires, federal officials and private companies led a patchwork of efforts to remove debris and contaminated material from areas that burned and others covered in toxic ash.

    The backstory: In Pasadena and Altadena, a group of fire survivors formed Eaton Fire Residents United to help each other navigate the various post-fire challenges, notably: making sure their homes were adequately cleaned of contaminants. After not getting clear answers from their insurance companies, members of the group hired experts who began testing their homes following the disaster. The insides of 50 homes were also tested after being remediated. Out of 45 where interior surfaces were wiped down to test for lead, 43 had at least some level of contamination with the toxic metal, which has no safe level of exposure and can cause learning disabilities, lower IQs and other permanent developmental problems.

    What officials are saying: They do not have any standards for testing inside homes after fires in the wildland urban interface, the transition zone between developed areas and unoccupied land.

    Read on ... for more on what residents and officials are doing to address the issue.

    After the devastating Eaton and Palisades fires, federal officials and private companies led a patchwork of efforts to remove debris and contaminated material from areas that burned and others covered in toxic ash.

    One year later, homeowners have had the inside of their houses tested after completing remediation and many found hazardous levels of chemicals including lead and asbestos. Community groups and scientists who have worked together on testing projects are now pushing for a more stringent certification system to ensure families don’t move into homes with dangerous levels of pollutants.

    In Pasadena and Altadena, a group of fire survivors formed Eaton Fire Residents United to help each other navigate the various post-fire challenges, notably: making sure their homes were adequately cleaned of contaminants. After not getting clear answers from their insurance companies, members of the group hired experts who began testing their homes following the disaster. The insides of 50 homes were also tested after being remediated. Out of 45 where interior surfaces were wiped down to test for lead, 43 had at least some level of contamination with the toxic metal, which has no safe level of exposure and can cause learning disabilities, lower IQs and other permanent developmental problems.

    Nicole Maccalla is a longtime Altadena resident and data scientist who co-founded Eaton Fire Residents United last January and leads its data work. She said her insurance company has not approved any testing for contaminants.

    “You’ve got a whole bunch of variability in testing approaches and practices, and it’s just left residents navigating through just a nightmare,” Maccalla said. “Basically, trying to figure out and educate their [insurance] adjuster at the same time while they’re displaced, and while they’re trying to navigate recovery and jobs and families.”

    The California Department of Public Health, the California Department of Toxic Substances Control, Los Angeles County and City of Pasadena health officials and the U.S. Environmental Protection Agency said they do not have any standards for testing inside homes after fires in the wildland urban interface, the transition zone between developed areas and unoccupied land. Fires in those areas, including in Altadena and Pacific Palisades, raise increased health concerns because of the toxic materials they burn through.

    The Los Angeles County and Pasadena public health departments said they do not currently employ any wildland urban interface fire experts to provide recommendations for further remediation. Agency inspectors examining homes have not been trained in assessing wildfire or smoke damage. Without official guidance, residents are left to let the market present the best way forward.

    The U.S. Environmental Protection Agency and the U.S. Army Corps of Engineers were tasked with removing hazardous waste from the sites of homes that burned down. That two-phase process was completed about seven months after the fires after the fires killed 31 people and destroyed more than 16,000 structures. For several months, the Federal Emergency Management Agency refused to fund analyses of contaminated soil as part of the debris removal process, although the agency had funded testing in the past. In a remarkable about-face earlier this month, the agency announced it would conduct lead testing at the sites of 100 homes destroyed in the Eaton fire.

    Further hampering residents’ efforts to find answers was the Trump administration’s closure of the Environmental Protection Agency’s Office of Research and Development, which was responsible for analyzing threats posed by hazards like toxic chemicals, climate change, wildfires and water pollution.

    Many residents feared that the ash and soot left behind contained toxic chemicals that would expose their families to ongoing health risks. In the days following the fires, scientists from across Los Angeles and other parts of the country lent their expertise to help monitor contaminants in the communities surrounding the burn areas. The results show dangerous contaminants remain in homes, parks, schools and beaches in or near the Los Angeles County burn areas.

    While experts believe that the lead and asbestos being detected most likely came from building materials and lead paint in older homes that burned, there are concerns about wider health effects from the fires. A December study from Cedars-Sinai found a drastic increase in emergency room visits for heart attacks, pulmonary and general illness from January to April 2025. In another scientific study published in August, researchers estimated that 409 people were killed by health problems resulting from exposure to pollution from the smoke.

    Seth John, associate professor of earth sciences at the University of Southern California, is one of the researchers who sprang into action after the fires. In what began as a volunteer project, he and other faculty and students (as well as his daughters) drove through the area surrounding the Eaton burn, sweeping up ash and soot for analysis. They kept up the sampling throughout the year, and expanded their efforts under a project called Contaminant Level Evaluation and Analysis for Neighborhoods, or CLEAN, which has invited people across L.A. County to submit soil samples from their homes, parks and schools for lead testing. John and the rest of the team have continued to find elevated levels of lead in areas near the Eaton fire.

    “We expect those levels of lead to persist for some time until the remediation is really complete,” John said. “Until all of that material is removed, you’re going to see elevated lead there.”

    Eaton Fire Residents United is calling on local, state and federal officials to establish and enforce a “comprehensive clearance” requirement that homes be certified as free of toxic chemicals before people are allowed to move in. U.S. Rep. Judy Chu, whose district includes the Eaton Fire area, told Pasadena Now she found the group’s findings “deeply alarming,” and she has urged Gov. Gavin Newsom, state Insurance Commissioner Ricardo Lara and the L.A. County Board of Supervisors to support a pre-occupancy clearance standard.

    Lead is just one of dozens of toxic materials experts are concerned about residents being exposed to in the wake of the fires. Eaton Fire Residents United conducted a review of indoor contamination in homes post-remediation and found that asbestos was present in nine of 25 houses that were tested for the cancer-causing material.

    UCLA, Purdue University and Loyola Marymount University are leading another effort to monitor the soil and air for pollutants from the fires. Initial findings from dozens of samples submitted by residents to that program found that lead concentrations in soil were higher where the Eaton fire burned in Pasadena and Altadena than in areas burned in the Palisades fire. Soil samples were also tested for elements such as arsenic, cadmium, chromium, cobalt, lead, selenium and zinc. Researchers behind both that project and the USC-led effort plan to continue monitoring the soil and air in the areas surrounding the fires for the next several years.

    Residents and researchers have put so much effort into monitoring because they understand that only prolonged observation will allow them to determine whether remediation efforts were successful.

    “If we don’t handle these houses, then for the next 20, 30 years, people are exposed,” Maccalla said.

    Copyright 2026 Capital & Main

  • Neighbors defended man from agents, witnesses say
    A masked person with a hat and tactical vest restrains a person on a sidewalk while holding his arms to his back. The person on the ground appears to be screaming as two other people in brown paints stand over the scene
    Videos circulating online show ICE agents pin a Long Beach man to the ground. Neighbors quickly intervened.

    Topline:

    Neighbors in North Long Beach rushed out of their homes on Saturday and blocked federal immigration agents from detaining a man they had just violently knocked to the ground, according to first-hand accounts from four residents who spoke to the Long Beach Post.

    U.S. citizen: The man is a U.S. citizen named Ricardo Gonzalez who lives near where he was detained, according to neighbors and an online fundraiser started by his family. He was riding an e-bike near Elm Avenue and 56th Street on Saturday afternoon when an agent jumped out of an unmarked car and tackled him, according to a neighbor who asked to be identified only by his first name, Joe. (Other accounts online said agents rammed Gonzalez with their car. The Post could not locate any video of this or anyone who said they witnessed it first-hand.)

    More details: The agent then accused Gonzalez of throwing something at their car, Joe said. Agents tased Gonzalez twice while he was on the ground, and one agent knelt on his back while Gonzalez yelled in pain and said his arm was broken, according to two neighbors who asked not to be named for fear of reprisal.

    Read on... for more what happened over the weekend in Long Beach.

    This story first appeared on Long Beach Post.

    Neighbors in North Long Beach rushed out of their homes on Saturday and blocked federal immigration agents from detaining a man they had just violently knocked to the ground, according to first-hand accounts from four residents who spoke to the Long Beach Post.

    The man is a U.S. citizen named Ricardo Gonzalez who lives near where he was detained, according to neighbors and an online fundraiser started by his family. He was riding an e-bike near Elm Avenue and 56th Street on Saturday afternoon when an agent jumped out of an unmarked car and tackled him, according to a neighbor who asked to be identified only by his first name, Joe. (Other accounts online said agents rammed Gonzalez with their car. The Post could not locate any video of this or anyone who said they witnessed it first-hand.)

    The agent then accused Gonzalez of throwing something at their car, Joe said.

    Agents tased Gonzalez twice while he was on the ground, and one agent knelt on his back while Gonzalez yelled in pain and said his arm was broken, according to two neighbors who asked not to be named for fear of reprisal.

    As residents came outside to see what was going on, they started yelling and honking, alerting more neighbors.

    The area was already on edge, Joe said, because eight or so unmarked law enforcement vehicles had been parked in the neighborhood since early that morning. He said his wife at one point had even called 911 to report the vehicles and ask if they could move because they were blocking multiple one-way streets.

    Volunteers with anti-ICE rapid response groups had also brought loudspeakers to warn about the vehicles and urge everyone to stay inside. Instead, when neighbors heard the growing confrontation with agents, many intervened.

    “If they try to take one of us, they’re going to have to take all of Long Beach,” said Patricia Velazquez, who has lived in the area for more than three decades.

    Cellphone video shows roughly 50 people yelling expletives at masked agents who were carrying handguns and wearing vests that said “ICE.” Neighbors demanded to see a warrant, dragged trash cans behind the agents’ vehicles or stood in front of them, blocking them from driving off.

    One agent made racist comments to the mostly Latino crowd, saying they didn’t “look legal,”  according to Joe. They also used pepper spray on the crowd, neighbors said.

    The Department of Homeland Security did not respond to questions about the confrontation.

    At one point during the roughly hour-long standoff, agents grabbed two women — both U.S. citizens — and put them in the backs of different vehicles, according to two neighbors. They were soon freed, according to Joe. He described the crowd distracting agents while people sneaked behind their vehicles to open their doors.

    Long Beach police soon showed up. In a statement, they said federal agents had called for help providing medical aid to someone and dealing with a crowd that had vandalized vehicles.

    One officer attempted to step in immediately but was held back by his partner, one neighbor said. Video shows federal agents then allowed Gonzalez to leave with the Long Beach officers after agents searched his wallet and looked at his identification.

    An LBPD officer uncuffed Gonzalez and took him to a nearby fire station. Paramedics then took him to a hospital. 

    Gonzalez is a Long Beach resident who, until recently, worked for the city, Long Beach City Councilmember Tunua Thrash-Ntuk said in a statement. He was riding through his own neighborhood, she said, “when he was racially profiled and violently assaulted by ICE agents—leaving him with broken bones and crushing medical bills.”

    In their online fundraiser, Gonzalez’s family says he is a hardworking man who supports his family. He is still recovering, they said, and asked for help spreading the word about what agents did to him.

    Long Beach Congressman Robert Garcia said he was “proud of the neighbors who documented and stood up for the family being terrorized by ICE.”

    “ICE agents brutally attacked and broke the arm of a North Long Beach resident and U.S. citizen,” he said in a statement. “The videos are horrific and should concern not just our community but the country.”

    Mayor Rex Richardson said he is outraged by agents’ actions and is demanding answers from the Department of Homeland Security.

  • Sponsored message
  • It raised sea levels on West Coast, more coming

    Topline:

    One of the first major signs of this year's "Super El Niño" has reached the U.S. It's called a Kelvin wave – a deep ocean wave that's currently raising sea levels along the West Coast.

    Why it matters: Kelvin waves can increase the risk of flooding and coastal erosion. By themselves, Kelvin waves don't cause flooding, said Dillon Amaya, an assistant professor of atmospheric sciences at North Carolina State University. Instead, they load the dice, making flooding more likely by raising sea levels.

    When is the next Kelvin wave? There are usually five to six Kelvin waves during a strong El Niño year, Amaya says. Amaya predicts the next Kelvin wave will reach San Diego in late October or early November. Several more waves are expected through the fall and early winter, he says. Kelvin waves usually subside before the peak of El Niño.

    Read on... for more on Kelvin waves.

    One of the first major signs of this year's "Super El Niño" has reached the U.S. It's called a Kelvin wave – a deep ocean wave that's currently raising sea levels along the West Coast.

    Scientists have long known about Kelvin waves, but this year, the phenomena grabbed the public's attention with video explanations receiving thousands of views across TikTok and X.

    "It does surprise me – I mean, here it's been around all this time," says Mark Cane, who created one of the first models to forecast and predict El Niño. "I'm sure Lord Kelvin is happy in his grave."

    (Lord Kelvin, the British physicist who also developed the Kelvin temperature scale, first described the wave back in the late 1800s.)

    Kelvin waves can develop along the equator during El Niño years, when a vast region of water in the Pacific Ocean becomes much warmer than usual.

    Some of this warm water, in the form of a Kelvin wave that stretches thousands of miles, moves slowly east beneath the ocean's surface until it reaches South America. Then it splits, traveling north along the West Coast and as far south as Chile.

    "It's like an enormous bathtub sloshing around," Cane says, professor emeritus of earth and climate sciences at Columbia University. "But the slosh is very peculiar, because it only goes west to east along the equator in a Kelvin wave."

    These are not the massive, highly visible waves that crash into shorelines during major storms and hurricanes.

    "It's not a wall of water, it's not a tsunami, it's not a wave you can surf," says Dillon Amaya, an assistant professor of atmospheric sciences at North Carolina State University. "It's a planetary-scale wave."

    A Kelvin wave's impact is gradual, raising sea levels as it moves up the coast, and bringing with it an elevated risk of floods and warmer water temperatures.

    What's the impact? 

    Kelvin waves can increase the risk of flooding and coastal erosion.

    By themselves, Kelvin waves don't cause flooding, Amaya says. Instead, they load the dice, making flooding more likely by raising sea levels.

    "It makes the background conditions more favorable towards coastal flooding, but what you need are triggering factors," Amaya said, such as a major storm or very high tides.

    Josh Willis, a climate scientist at NASA's Jet Propulsion Laboratory, says Kelvin waves raise the chances of a "triple whammy" along the California coast: "El Nino, the high tide and the storm surge all coming at once."

    That's exactly what some Southern California communities experienced in early October. Sea levels were already higher than normal because of the Kelvin wave – about six to eight inches, Amaya says. Then, when Tropical Storm Rachel hit, a storm surge flooded neighborhoods and left oceanfront homes partially submerged.

    "That storm surge was almost certainly made more devastating because of the Kelvin wave," Amaya says.

    Warmer water temperatures

    A graphic showing red intensity of kelvin waves off the west coast.
    Kelvin waves move slowly east beneath the ocean's surface until they reach South America. Then they split, traveling north along the West Coast and south as far as Chile. The dark red represents higher than normal sea levels.<br>
    (
    Dillon J. Amaya
    /
    North Carolina State University
    )

    Kelvin waves also bring warmer water up the coast, which can be disruptive and put stress on marine life.

    "We've seen tropical fishes in places that we don't normally see them," Amaya says. "Like a whale shark was spotted off the coast of San Diego."

    The Kelvin wave can push down nutrient-dense cold waters that support productive marine ecosystems. Amaya says researchers have already seen evidence of sea birds dying in response to warmer water temperatures along the coast.

    When is the next Kelvin wave? 

    There are usually five to six Kelvin waves during a strong El Niño year, Amaya says.

    Amaya predicts the next Kelvin wave will reach San Diego in late October or early November. Several more waves are expected through the fall and early winter, he says. Kelvin waves usually subside before the peak of El Niño.

    The El Niño pattern typically peaks late in the year or early January. This year, NOAA researchers predict the El Niño will remain strong through early 2027.
    Copyright 2026 NPR

  • Welcome to voting in California
    A man pushes a cart with several green baskets containing stacks of ballots. On both sides of him are tall carts with white baskets and people are pictured in the background seated at long tables.
    Ballots are sorted the day after California’s primary election this June at the L.A. County Ballot Processing Center in the City of Industry

    Topline:

    California voters will find 14 statewide measures on their November ballot, asking them to weigh in on immunology research funding, voter ID requirements, billionaire taxes and many other issues. Add in various city and county propositions, and it’s … a lot.

    The polling: In survey after survey, the vast majority of Californians tell pollsters there are too many initiatives, and they’re too confusing. But a majority also says ballot initiatives are “a good thing.”

    A California tradition: Between 1904 and 2024, California asked voters to weigh in on 396 initiatives, more than any other state. Other states ask their voters to make far fewer decisions. About half of states have no initiative process. Those that do tend to use it much less than California.

    Read on… to learn how California ended up with this system, and how voters have responded.

    When California voters open their ballots this November, they will find 14 statewide measures on issues such as immunology research funding, voter ID requirements and billionaire taxes. Add in various city and county propositions, and it’s — a lot.

    How do Californians feel about all these propositions padding out the ballot? When pollsters ask, they tend to get mixed signals. People say the measures are too complicated. There are too many. And they can’t get enough of them.

    The state’s love-hate relationship with direct democracy is on full display in surveys by the Public Policy Institute of California. Seventy-seven percent of respondents said recently there are too many ballot measures, and 89% said the wording of propositions is too confusing.

    But two years ago, 79% of those surveyed also said propositions are a “good thing,” and 87% agreed that they “bring up important public policy issues that the governor and legislature have not adequately addressed.”

    Feeling both overwhelmed and empowered by all this decision-making is a byproduct of deeply rooted California political traditions.

    Other states ask voters to weigh in on far fewer contests. About half have no initiative process. Even those that do tend to use it far less often than California does.

    Between 1904 and 2024, California put 396 initiatives before voters, more than any other state.

    “We set up a system where we wanted to vote on things,” said John Matsusaka, executive director of the Initiative and Referendum Institute at the University of Southern California.

    “People just believe that if they think there's something wrong with what the government's doing, they have a right to bring it before their fellow citizens and get an opinion on that,” he said. “It's just in the DNA of the state.”

    Where did all these propositions come from? 

    Ballot initiatives have become a big business in California. Collecting signatures, producing ads, paying political consultants — an entire industry depends on this system. Between 2020 and 2024, nearly $1.9 billion was spent on California ballot measure campaigns.

    But the system was initially supposed to be a check on monied interests.

    California’s adoption of citizen initiatives, referendums and recalls dates back to the early 20th-century Progressive Era. At the time, states across the Western U.S. expanded direct democracy in the hopes of countering dominant political machines and corporate monopolies.

    Ed Lascher, a public policy professor emeritus at Cal State University, Sacramento, said he believes Progressive Era reformers probably would not recognize their vision in today’s initiative system.

    “It’s doubtful to me that they would, because of the amount of money involved, the fact that decisions are made basically through advertising and the sort of overwhelming nature of things,” he said.

    Then there’s the question of whether asking voters to decide complex issues makes for good policy. Over the years, Californians have approved some dubious, regrettable and ultimately illegal initiatives. Some have a whiff of absurdity, such as 1964’s Proposition 15, which sought to ban cable television. The California Supreme Court overturned it on First Amendment grounds.

    Others reveal a darker side of the Golden State. Now a hotbed of resistance to federal ICE raids and deportation efforts, California passed Prop. 187 in 1994. Though it was quickly ruled unconstitutional, the law sought to ban undocumented immigrants from receiving public education, healthcare and other social services.

    Less than two decades ago, Californians voted to outlaw same-sex marriage through Prop. 8, an outcome many would find unthinkable just a few years later. And in 1964, nearly two-thirds of Californian voters opted to allow racial discrimination in housing sales and rentals through Prop. 14.

    “Most initiatives fail,” Lascher said. “But most initiatives that have targeted minorities in the state have passed. … If you look at things like gay rights, if you look at civil rights in the early '60s, these have been, generally, better protected by the Legislature than by the ballot initiative.”

    Should California have fewer ballot measures? 

    There have been various attempts to rein in the initiative process. Lascher himself supported making it harder to amend the California Constitution by initiative. That proposal sought to raise the voter approval threshold from a simple majority to two-thirds support. Such a reform would’ve doomed Prop. 8.

    But there hasn’t been a groundswell of support for chipping away at the power held by voters.

    “Most Californians — and we know this from polls — value having this opportunity,” Matsusaka said.

    Though many say the number of ballot measures is too high, research shows it’s not driving Californians away from the polls. Political scientists say initiatives typically have the opposite effect, increasing turnout by about 3% to 8% compared with states that lack initiatives.

    Matsusaka said this slight boost could be the result of certain measures turning out voters who care deeply about a particular topic. “When there's an issue they care about, I think it is valuable for them to have the opportunity to vote on it,” he said.

    Voters may turn out more in initiative states, but Lascher said research suggests they often feel conflicted. He co-wrote a 2019 book on this topic called Initiatives Without Engagement.

    “The bottom line is, voters aren't feeling more efficacious or more ability to control things in states that make heavy use of initiatives,” he said. “They're actually somewhat less trusting.”

    Critics argue that today, rather than empowering citizens to directly enact popular political changes, California’s initiative process has evolved into an expensive tool for deep-pocketed interest groups to carry out their agendas.

    In some cases, interest groups don’t intend to get their initiatives on the ballot, instead using the process as leverage to get what they want from elected leaders. They’re essentially saying: Cut a deal with us, or we’ll drag you into a costly ballot measure fight.

    Other measures end up on the ballot because legislators are required to put them there. Lawmakers cannot pass bonds without approval by a majority of voters. They also cannot amend the state constitution or alter previous voter initiatives without a new ballot measure.

    Could technology change how Californians handle confusion?

    Matsusaka said despite feeling overwhelmed, most Californians are able to cut through the confusion and make up their minds.

    Voters may lack the time or expertise needed to fully research every ballot measure, but they know how to turn to ideological groups for cues on how to vote. Others consult non-partisan guides written by fact-based journalists, such as the LAist Voter Game Plan (shameless plug).

    Matsusaka said he believes busy Californians could increasingly offload their decision-making to another time-saving resource: AI chatbots.

    “You have an app on your phone, and it reads the text for you, and it also knows your party, and it knows your political affiliations and your issue positions, and it says, here's how you should vote,” he said. “We're not quite there yet, but I don't actually think we're very far.”

  • Forget Tinder. Let your friend be your hype person
    A young guy with a mic speaking in front of a deck that reads, Pitch a Friend.
    Pitch-A-Friend Los Angeles leader Jackson Wise opens the night at Eastwood Bar in Koreatown.

    Topline:

    Pitch-A-Friend Los Angeles is becoming one of LA’s hottest dating events. The singles event rely on a good friend with great slideshow skills as their wingman.

    Tell me more: The concept is simple: Instead of single people promoting themselves on a dating app, their friends do it for them, live, in front of a room full of strangers. Each presenter gets four to five minutes and a slide deck.

    Read on ... for details.

    This story first appeared on The LA Local.

    It’s Thursday night at Eastwood Bar in Koreatown, and the place is packed with about 300 people chatting under sparkling disco lights. Haystacks, wooden guitars and retro beer signs decorate the space. In the center, a metal stool holds a Mac laptop, and a big screen displays a visual sales presentation, or pitch deck. A beaming young woman steps to the mic and begins her slideshow pitch. But she’s not selling anything. She’s trying to get someone in the audience to date her friend.

    This is Pitch-A-Friend Los Angeles, one of LA’s hottest dating events, where singles looking for a match rely on a good friend with great slideshow skills as their wingman.

    The goal is to connect people to dates in real life, but the unique concept also allows singles to see their friends say nice things about them in creative ways, Pitch-A-Friend Los Angeles organizer Jackson Wise told The LA Local.

    “I get to see best friends kind of hype each other up and talk about their friends’ characteristics and sometimes that’s not always spoken,” Wise said. He added that he often notices the friend being pitched sitting in the audience and getting teary-eyed from all the encouragement.


    Wise began the LA offshoot of Pitch-A-Friend nearly two years ago. The original event began in Philadelphia. After spending several years struggling in LA’s notoriously difficult dating scene, Wise scrolled past the Instagram account for a Philly-hosted event of Pitch-A-Friend. “I reached out to them, and they said I should start it in Los Angeles,” Wise recalled.

    He said his LA offshoot was not very successful early on, drawing small crowds. But he kept at it, relying on social media and word of mouth to grow the event, which now draws crowds in the hundreds.

    A guy standing in front of a slide that says, "Literally she is on the f***ing poster.
    Pitch-A-Friend Los Angeles leader Jackson Wise opens the night at Eastwood Bar in Koreatown.
    (
    Cristabell Fierros
    /
    The LA Local
    )

    What is Pitch-A-Friend?

    The concept is simple: Instead of single people promoting themselves on a dating app, their friends do it for them, live, in front of a room full of strangers. Each presenter gets four to five minutes and a slide deck, usually made in Canva or Google Slides, to show off a single friend’s best qualities, quirks and what they’re looking for. Singles in the crowd who like what they see can find that person afterward, in the room or through the Hooked Up app.

    The LA Local got a front-row seat to an LGBTQ+ singles event at Pitch-A-Friend Los Angeles. Here’s how it went down.

    Half an hour before presentations, Wise made sure all participating friends were signed up. He checked that their five-minute Canva or Google Slides decks were good to go. Soon after, he energized the crowd with lively announcements like: “At the end of every presentation, I get, ‘Hey, I didn’t meet anybody.’ My first question is, ‘Did you talk to anybody?’ It’s usually no.”

    Then he encouraged everyone to scan the QR code for the Hooked Up app or to break out of their circles, mingle and help their friends connect. He introduced stickers to help direct singles on queer night: green for women or friends, red for men and white for both or nonbinary.

    Among the crowd was Elektra Armenta. “We don’t really get many mixers or dating events for queer folks in LA. So, I was really excited to be here, to experience all of us,” Armenta said.

    Pitch your friend

    Next Pitch-A-Friend event
    Where: Rodeo 72, 7012 Walnut Grove Dr., Whittier
    When: Wednesday, Oct. 21, at 7 p.m.

    The first presenter used colorful and playful multimedia slides to hype up her 23-year-old gay male roommate as someone who is intelligent, supportive and attentive and, above all, has a gift for listening.

    Next, two young women took to the stage to introduce their accomplished friend, a 35-year-old retired three-time Olympian now thriving in tech at LA28. “Lauren is looking for something serious,” one of them declared. Someone in the crowd shouted back, “Yeah, we don’t play.”

    As the night went on, each presenter was greeted with cheers and applause for their creativity, thoroughness and appreciation of their friends’ achievements. More importantly, singles were finding potential matches.

    “Getting to know people through their friends is actually a really special experience,” first-time attendee Brex Garay told The LA Local. “It’s been really impressive to see people’s creative sides on pitching their friends.”