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The Brief

The most important stories for you to know today
  • A look into how the famous A-list spot has lasted
    A luminous wide shot of the dining room of La Dolce Vita, a famed Beverly Hills restaurant. In the center is a large booth-like seating area, with several tables in the middle of a rounding seat. On the wall are framed pieces that note the famous people who frequented the spot.
    The dining room of the resurgent La Dolce Vita, known as one of the hotspots for Hollywood's A-listers for decades.

    Topline:

    La Dolce Vita was once known as one of the premier gathering spots for some of the most famous people on the planet. However, like many landmark restaurants, the lights went out during the pandemic. In 2023, its doors reopened. We take a look inside, discuss the restaurant's rich history — and resilience — with the owners.

    A who's who: On any given night, Hollywood legends like Frank Sinatra, Ronald and Nancy Reagan, George Raft, Don Rickles, Jack Lemmon, Gregory and Veronique Peck, Kirk Douglas, Sammy Davis Jr., Jimmy Stewart, Anthony Quinn or Henry Fonda may be dining inside, away from the paparazzi, drinking scotch and swapping stories in slick red leather booths, while eating hearty red sauce Italian meals served by discreet waiters in sharp tuxedos.

    Read more ... to see what the new owners have done with the place.

    It’s nighttime in Beverly Hills in the swinging 1960s. As commuters speed by on Santa Monica Boulevard, they probably don’t even notice the squat, windowless building with a single entrance.

    But on any given night, Hollywood legends like Frank Sinatra, Ronald and Nancy Reagan, George Raft, Don Rickles, Jack Lemmon, Gregory and Veronique Peck, Kirk Douglas, Sammy Davis Jr., Jimmy Stewart, Anthony Quinn or Henry Fonda may be dining inside, away from the paparazzi, drinking scotch and swapping stories in slick red leather booths, while eating hearty red sauce Italian meals served by discreet waiters in sharp tuxedos.

    This was La Dolce Vita, which the LA Time’s Jean McMurphy once called “a neighborhood restaurant for the rich and famous.” A clubby, tiny eatery where reservations were essential — even Sinatra occasionally had to wait. For over five decades, new generations of high-flying insiders would frequent La Dolce Vita, including George Clooney, designer Tom Ford, Tom Hanks, Charlize Theron, editor Graydon Carter, and former presidents Bill Clinton and George Bush.

    But during the pandemic, like so many L.A. area restaurants, the lights went out at La Dolce Vita. In 2023, after a three-year closure, it was reopened by international dynamos Marc Rose and Med Abrous of hospitality group Call Mom, who also own L.A. staples The Spare Room and Genghis Cohen.

    “The first day Med and I walked in here with the actual keys, I looked at him and was like, ‘Well, it's ours to f— up,’” Rose says.

    And true to La Dolce Vita’s A-list atmosphere, the new owners are keeping the restaurant’s secrets they have heard from old-timers to themselves.

    “We get a lot,” Rose says. “We tend to want to keep those stories internal and share them with people when the times are right, because that's what it's for. When you build a clubhouse, you kind of want those stories to be here permanently.”

    In many ways, Rose and Abrous are a throwback to La Dolce Vita’s original founders. There have been many celebrity mainstays over the years — The Brown Derby, Chasen’s, The Formosa, Perino’s, Romanoff’s, Ma Maison, Musso and Frank — and few are left. But La Dolce Vita survived, perhaps because it served up nostalgia to celebrities who had already become past-their-prime legends themselves and were tired of the rat race — they were looking for a bit of home.

    Two men with slightly brown skin tone occupy a well-stocked bar and look at the camera. One of the men, with shorter cut greyish hair in a brownish button-up shirt, is behind the bar. Seated at the counter, the other man has curlier dark hair and wears a wider, dark purple jacket with a shirt underneath.
    Marc Rose (left) and Med Abrous, the owners of La Dolce Vita.
    (
    Shelby Moore
    )

    George Smith and Jimmy Ullo were second and third generation Italians — East coast transplants who had spent decades working in the upscale eatery industry in Los Angeles. According to a 1976 profile by the LA Times Lois Dawn, they met at the popular Italian restaurant Villa Capri, where Smith was a bartender and Ullo was maître d’hotel. When Smith and Ullo decided to start their own Italian restaurant, they went to two Villa Capri regulars, 1930s movie star (and known Mafia associate) George Raft, and old blue eyes himself, Frank Sinatra.

    “[They] went to Frank and said, ‘we're going to open our own place,’” Rose says. “So, I think Mr. Sinatra agreed to become an investor and a backer of the place. I think — this isn't written anywhere — it was like, ‘well, I'm going to do it, but I want it to be my clubhouse too.’ And I think that when you see a building … that has no windows, it's an easy place to make your clubhouse and to do things behind closed doors.”

    A black and white photo of Frank Sinatra, a light skinned man wearing a tux and bowtie with a dress shirt, smiling
    Frank Sinatra in 1968
    (
    Los Angeles Herald Examiner Photo Collection
    /
    Los Angeles Public Library
    )

    La Dolce Vita opened in 1966 at 9785 Santa Monica Blvd. In true Hollywood fashion, the interior was designed by Jerry Wunderlich, an Oscar-nominated set decorator for TV shows like The Man from U.N.C.L.E. and the film The Exorcist. “La Dolce Vita is designed with seeming simplicity. Brick walls, wine bottles, straight, uncluttered lines, a marvelous use of glasses on the back bar,” Lois Dawn wrote in a review. Little did she know- the brick was fake.

    “The layout was also something that really had this clubhouse feeling,” Rose says. “It's all booths. There's no loose seating or anything. It was really built for groups in a certain kind of dining, this kind of familial dining that is associated with American Italian restaurants.”

    A shot of the La Dolce Vita dining room, replete with its charm of an Italian restaurant.
    La Dolce Vita's dining room is known for its charm and atmosphere.
    (
    Shelby Moore
    )

    La Dolce Vita soon became a Rat-Pack era staple, where the Hoboken, New Jersey-born Sinatra felt right at home. The expansive menu featured entrees with names like “Steak Sinatra” and “Veal Fellini” which was a “marvelous melting combine of eggplant, prosciutto and mozzarella.” The mozzarella was a guest favorite, with tomato sauce as “fresh as a garden.”

    The chefs were also glad to whip up anything patrons desired, even if it was off menu. And when Chef Gino Giglio found himself an ingredient down, he improvised. “Film producer Robert Evans wanted rigatoni one night when they were out of ricotta cheese,” The Los Angeles Times reported in 1976, “so they made up a dish with bechamel and parmigiana and now serve it often.”

    Beloved, longtime maître d’ Reuben Castro started working at La Dolce Vita in 1974 when he was 21 and became an expert at knowing what his celeb clientele wanted. '[Sinatra] always pasta or steak, nothing else,” he told Piers Morgan of The Mail on Sunday in 2013. “He loved veal Milanese or rigatoni pomodoro, and arugula salad with shaved parmesan ... Red wine, like a Sassicaia, if he was with his wife. But if it was a boys' night then Jack Daniels all the way. It was always Daniels, and always on the rocks.”

    An over-the-top shot of veal parmesan.
    Try the veal.
    (
    Shelby Moore
    )

    Celebrities like the Reagans, Don Rickles, and Sinatra had their preferred booths, and the telephone was always ready to be whisked to a table for important industry calls. “Frank Sinatra would hold court at booth No. 1 and tip royally, announcing to anybody that the staff at the restaurant was family,” Castro told The Los Angeles Times in 2004. When a kitchen worker’s watch broke, Sinatra gave him a Rolex.

    Another time, the Times reported that George Raft “put the keys to his white 1974 Coupe de Ville on the table and told Castro he was too old to drive. ‘It’s over,’ he said.’ I’m giving you my car.’”

    Things were perhaps too comfortable at La Dolce Vita. Castro remembered one uncomfortable moment when President Ronald Reagan suffered from gas. “He once stood up and farted very loudly,” Castro told The Mail on Sunday. “I couldn't ignore it, so I stood to attention and said, ’Salute, Mr. Presidente!’ And he laughed so loudly I thought he would fall over!"

    But an air of menace occasionally swirled around La Dolce Vita. Sinatra, his daughter Tina (who is a part of the restaurant’s current ownership group) recalled, refused to sit with his back to the door.

    “We once had a hoodlum shoot up the outside of the door after an argument over a reservation,” Castro recalled. “Frank heard about it, and a few weeks later he came in and said to me, ‘Don't worry about that guy again, we took care of it.’ I never found out what that meant, but that guy never came back to shoot at my door again!'”

    The old timers would patronize La Dolce Vita until their deaths. Some of its mystique and popularity died with them. "Here was a piece of real Hollywood history that was at risk of going away forever. It was criminal," film producer Alessandro Uzielli told Town and Country in 2013.

    New owners

    In 2003, Uzielli and his producing partners Ben Myron and David Simmer purchased La Dolce Vita. They refurbished it and honored the past by putting plaques up at departed regulars’ favorite booths. All was going well, until the pandemic hit.

    That’s where Rose and Abrous stepped in. “Med and I grew up together and we grew up in New York City,” Rose says. “We grew up going to restaurants very much like this… These are the restaurants I've been going to with my dad who was also in the business, which I swore I would never be. And here I am. But these are the restaurants that I remember seeing my dad walk in and tip every single person on the way to the table. And I'm like, ‘how do you even know that that guy's going to be your table?’ And one time he said to me, he goes, ‘I don't, but I guarantee you my bread's going to come out warm.’”

    For Rose and Abrous, reviving La Dolce Vita was a no-brainer. “We like to amplify the richness of history, both architecturally design wise and in a city in which we live,” Abrous says. “Our families are here; our kids go to school here. Why not do something kind of small and special? And that does give us all that kind of nostalgic feelings that really sparked our passion for hospitality in the first place.”

    The duo worked with designer Victoria Gillet of We Are Dada to enhance the restaurant’s interior. Without changing the clubby layout, they gave it a modern twist — adding stained glass windows depicting cheetahs in empty coves, a cheetah carpet, pearly wood walls, and a revamped bar.

    A rich shot of the well-stocked, multi-shelf bar at La Dolce Vita.  Five unoccupied green swivel seats are perched in front of it.
    The bar at La Dolce Vita.
    (
    Shelby Moore
    )

    “The words sexy and chic came up a lot, which you don't always associate with spaghetti and meatballs, but we felt that they could be because we felt that way when we went into those restaurants,” Rose says.

    “We always make the joke that when we first walked into the restaurant, it looked like it was right out of Goodfellas and now it looks like it's in Casino,” Abrous says.

    They focus on locally grown produce and have curated a small red sauce menu which includes spaghetti and meatballs, tuna tartare, Caesar salad (made tableside), Veal Parmigiana, Clams Oreganata, and Bucatini al Limone — which can appeal to the health conscious and hearty eaters alike.

    “We understand that people's palates have changed, the way they eat has changed. Even the way in California versus New York is different- the way people eat. And we paid attention to that,” Rose says. “Of course, there's a veal parm on the menu that is amazing and incredible … but there's also the most beautiful branzino piece of fish that you could eat.”

    In the 10 months since it reopened, La Dolce Vita has proved that Angelenos are eager to see their history saved, and to savor the intimacy of a service-forward, secretive spot. It’s also a wonderful place for people watching, where grizzled rock stars sit in a booth next to sunny starlets, and old timers talk to friendly waiters at the bar while serious men in designer suits streak past to their booths. But it doesn’t feel pretentious, but rather like an upscale hole-in-the-wall that happens to be in the middle of Beverly Hills.

    “It’s arguably the most famous zip code on the planet,” Abrous says. “And you think about the Rodeos of it all and the tourism and all, and you forget, it's a real neighborhood. There's so much residential up and down the streets here. People have a restaurant to go to where they feel good and they feel safe and they feel- I hate to say it, this sounds like an ad for Olive Garden — like you're at home. It's a special feeling.”

  • Why more are ditching rideshares for Metro
    Several people exit a train at a stop. One person holds an E-scooter.
    A packed Metro. Young Angelenos are increasingly ridding the Metro.

    Topline:

    Free passes, safer stations, rising gas prices and expanding lines are inspiring a new generation to ditch cars and ride transit.

    Why it matters: More than 500,000 students, including community college students, across L.A. County now ride Metro through its GoPass program, with nearly 60 million student boardings since 2021. Metro says its overall ridership has also continued to recover since the pandemic, reaching more than 82% of pre-pandemic levels in January 2025 and extending a run of more than two years of growth.

    Trains vs cars: L.A.’s landscape is built around cars and freeways, with many Metro stops located in inconvenient places. “It’s hard to fit a transit system into land use that’s built around the car, because you may have to walk that last mile, and if there isn’t just much around, it can be unsafe,” Jacob Wasserman, a research program manager at UCLA’s Institute of Transportation Studies, said.

    Read on... for more on how students are feeling about the Metro.

    This story first appeared on The LA Local.

    On most weekday afternoons at the Expo Park/USC Metro station outside the University of Southern California, the platform feels like an extension of campus life. People are usually bunched up in pairs or groups. Many wear USC crewneck sweatshirts and talk about campus life as they straddle the edges between downtown Los Angeles and the classroom. What they aren’t talking about are their cars or debating the pros and cons of taking an Uber versus a Waymo. 

    “Ubering is expensive every time I’m going somewhere, it’s at least gonna be $30,” Jaiden Torres told The LA Local. Torres is a third-year student at Hofstra University doing a semester in Los Angeles. 

    He said a car is the last thing on his mind as he navigates the city. “That’s money that I could be spending on other things. So I try to opt out to take the train.”

    For many young Angelenos, the Los Angeles Metro isn’t a last resort. It’s how they move through the city. They’re embracing transit even as the system evolves and works to rebuild ridership and public trust.

    More than 500,000 students, including community college students, across L.A. County now ride Metro through its GoPass program, with nearly 60 million student boardings since 2021. Metro says its overall ridership has also continued to recover since the pandemic, reaching more than 82% of pre-pandemic levels in January 2025 and extending a run of more than two years of growth.

    In a statement, Metro attributed that increase in ridership to improvements in service, safety and a return of public confidence in the system. 

    For Josh Figueroa, a first-year urban planning major at the USC, transit is both a classroom topic and a daily necessity. Originally from Riverside, he moved to L.A. this year without a car and now relies on Metro to get around.

    “In terms of getting where I need to go, the Metro is very reliable,” he told The LA Local. “And, because I’m a student, it’s free.”

    And it’s not just USC students. Since 2016, Metro has offered a U-Pass partnership that allows students to get unlimited or discounted rides with their TAP cards. The program went from one major university in 2017 to nearly two dozen schools in 2025. 

    Jacob Wasserman is a research program manager at UCLA’s Institute of Transportation Studies. He told The LA Local that by offering passes, schools are helping create a culture of students using the Metro.  

    “At UCLA, every undergrad and grad student gets a pass. It makes the transit agency money because [schools] buy it for everybody, and the people who do use it get a ton of value. It’s effectively free,” he said. 

    For students juggling tuition, rent and groceries, the savings matter.

    “I’m definitely more inclined to take the Metro than an Uber because of finances,” Figueroa said. “It’s way cheaper to take the Metro.”

    Figueroa also feels more a part of L.A. when riding. “I feel more in connection with a community or in connection with a city when I’m taking the resources and the transportation that they provide,” he said. 

    But there are drawbacks. 

    People wait inside the train.
    On most weekday afternoons at the Expo Park/USC Metro station outside the University of Southern California, the platform feels like an extension of campus life. People are usually bunched up in pairs or groups. Many wear USC crewneck sweatshirts and talk about campus life as they straddle the edges between downtown Los Angeles and the classroom. What they aren’t talking about are their cars or debating the pros and cons of taking an Uber versus a Waymo.

    Trains vs cars

    L.A.’s landscape is built around cars and freeways, with many Metro stops located in inconvenient places. “It’s hard to fit a transit system into land use that’s built around the car, because you may have to walk that last mile, and if there isn’t just much around, it can be unsafe,” Wasserman said. 

    Figueroa has personally experienced this. “A lot of places I want to go, like a food spot somewhere, I’d need to drive because the Metro stops are in inconvenient places. If I get off at a Metro stop, I might have to walk 30 minutes to an hour,” he said. 

    But that may change. New Metro expansions are working to connect the city more efficiently.

    Metro’s “28 by 28” initiative aims to complete 28 major public rail transportation projects before the 2028 Olympic and Paralympic Games, including rail extensions, new light-rail segments and rapid bus transit lines. 

    Nine projects have been completed so far, including the A Line (formerly the Gold Line) Foothill Extension to Pomona. “[The A Line] is great for connecting college students out there,” Wasserman said. 

    He added that these projects are meant to serve everyday riders. “The difference that we’re seeing for the 28 Olympics is that a lot of these projects, even the bus projects, are designed to be Olympic supporting, but also legacy projects beyond that,” Wasserman said. 

    Wasserman hopes Metro’s expansion will help keep Angelenos connected across the city and is optimistic about its future.

    “We’re really ambitiously expanding our rail system,” he said. “If it can work in L.A., it can work anywhere in the U.S.”

    But another major issue affecting ridership is around safety. 

    Commuter safety concerns

    Figueroa noted that Metro stations with the fewest riders feel less safe.

    “In urban places that don’t have a lot of people, there’s this idea of having less eyes on the street. When you have less eyes and less people watching, people tend to feel unsafe because they feel alone. It’s very prevalent on the Metro,” Figueroa said.

    Torres noted the difference between the buses and trains in L.A. 

    “I feel a lot safer on the train than on the bus. On trains, if it feels unsafe, I can move to the next car. But on the bus you’re kind of stuck,” he said. 

    Transit agencies are paying attention to these concerns. Wasserman conducted a research project into the L.A. Metro Transit Ambassador Pilot Program, which provides a visible, customer-focused presence at stations and on vehicles. 

    “I think the ambassador program is working well. They’re just like extra eyes, so you’re not in an empty station,” Wasserman said. “They are also doing more serious stuff. They carry Narcan and address overdoses.” 

    Figueroa has noticed the changes. “I definitely feel safer. I don’t feel like I’m in danger or threatened,” he said. 

    The UCLA report concluded that Metro was “wise to consider, pilot, and now make permanent” the ambassador program. 

    The continuous improvements are also shaping how young people view the city itself. “I feel like [by taking the train] I’m getting to observe the working class or day-to-day people of L.A.,” Torres said.

  • Sponsored message
  • NEW UCI poll finds “sea change” in OC
    A person holds a sign that readers "No human is illegal".
    Protesters hold signs during an "ICE Out of OC" rally at Home Depot in Garden Grove on Aug. 19, 2025.

    Topline:

    Most Orange County residents favor offering undocumented residents a pathway to legal status rather than blanket deportation, according to a new poll from the University of California, Irvine School of Social Ecology. But that’s not true for a majority of Republicans (54%) who favor deportation, the poll found.

    Some other major takeaways: 

    • The majority of respondents agreed that violent criminals should automatically be deported, and that immigrants who are U.S. veterans should never be deported.
    • While 62% of respondents said they disapproved of President Trump’s handling of immigration issues, a smaller margin, 55% disapproved of his handling of the U.S.-Mexico border.

    Why it matters: Orange County is considered “purple” because the county’s two million voters are nearly evenly split, with one-third each registered as Republican or Democrat, and another third registered as No Party Preference or with a smaller political party.  

    “No matter which party you are, you have to find a way to appeal to independents,” said Jon Gould, dean of the School of Social Ecology.

    Read on… for more on what the poll found in Orange County.

    Most Orange County residents favor offering undocumented residents a pathway to legal status rather than blanket deportation, according to a new poll from the University of California, Irvine School of Social Ecology. But that’s not true for a majority of Republicans (54%), who favor deportation, the poll found.

    Jon Gould, dean of the School of Social Ecology, said the poll demonstrates the stark difference in public opinion on immigration between Republicans on one side, and Democrats and independents on the other.

    “ Majorities are very much in favor of immigration, paths to legal citizenship, and are hesitant to use the enforcement power too strongly," Gould said of the poll results. “It’s surprising in a purple county that we’re seeing both a strong majority one way, and a cleavage where one of the political parties [Republican] is off by itself compared to independents and Democrats.”

    Orange County is considered “purple” because the county’s 2 million voters are nearly evenly split, with one-third each registered as Republican or Democrat, and another third registered as No Party Preference or with a smaller political party.

    There was agreement across political parties on some issues, Gold said. The majority of respondents agreed that violent criminals should automatically be deported, and that immigrants who are U.S. veterans should never be deported.

    Poll showing overall views on immigration impacts, starting with majority agreement that it fills low-wage jobs, and ended with majority saying it's "not true" that immigration takes jobs from Americans.
    UC Irvine School of Social Ecology polled 1,200 Orange County adults on immigration issues in March 2026.
    (
    Courtesy UC Irvine School of Social Ecology
    /
    LAist
    )

    Gould also said the poll of some 1,200 adults demonstrates the nuanced opinions that most residents have on the subject of immigration. For example, a majority of all respondents (61%) support limiting immigration from countries the government deems dangerous or unstable.

    A poll asking whether any undocumented group should be automatically deported. It shows that most people from all political parties say violent criminals should be deported. Most people from all groups say nonviolent criminals, recent arrivals, the unemployed, and those who don't speak English should not be deported.
    Results of the UC Irvine poll on immigration show agreement across party lines on some nuanced questions.
    (
    Courtesy: UC Irvine School of Social Ecology
    /
    LAist
    )

    Some other key takeaways:

    • While 62% of respondents said they disapproved of President Donald Trump’s handling of immigration issues, a smaller margin, 55%, disapproved of his handling of the U.S.-Mexico border.
    • A majority said immigration fills essential low-wage jobs (76%) and enhances civic life (67%). A plurality also said immigration strains public services (48%).
    • Only small percentages of all respondents said they supported automatic deportation for immigrants convicted of non-violent crimes (23%), unemployed immigrants (16%), recent arrivals (11%), and non-English speakers (10%). 
    • On the question of ICE, 73% of Republicans said they supported the agency’s actions, whereas 67% of Democrats and 40% of independents said the agency should be abolished.

    Implications for the upcoming elections and immigration reform

    Trump’s aggressive immigration enforcement has taken a heavy toll in Orange County. Some families have lost breadwinners to deportation, while others have sought to limit their exposure by quitting jobs and staying indoors. Spending in the county decreased by about one-quarter of a percent immediately after enforcement ramped up last year, according to a separate UC Irvine study. That led to a $4.5 million decline in sales tax over an eight-week period, the study found.

    About 10 people in profile at a protest. One holds a sign that says "I.C.E. breaks bones, laws, freedom, and lives apart."
    Students protest ICE on Jan. 27, 2026 in front of Anaheim City Hall.
    (
    Jill Replogle
    /
    LAist
    )

    A growing number of cities, plus the county itself, have set aside funds to support immigrant residents with basic needs and legal services.

    This support reflects what Gould called a “sea change” in public opinion since 1994, when two-thirds of Orange County voters cast ballots in favor of excluding undocumented immigrants from public education and other public services. That ballot initiative, Proposition 187, was ultimately found to be unconstitutional and never went into effect.

    Gould said the majority of respondents’ positive views on immigration in the recent poll shows how much the county has changed. It’s also a reflection of the vast demographic shifts that have occurred in the county in recent decades as a result of immigration and refugee arrivals from countries like Vietnam.

    Nearly 40% of residents polled said both of their parents were born in another country; 82% of Asians polled said both parents were born in another country.

    Slightly more than one-third of respondents said they personally knew someone who is undocumented.

    Gould thinks the results of the polling bode well for the prospects for immigration reform — despite decades of failure in Washington to strike a deal between Republicans and Democrats. The shift in public opinion might not lead to change in policy yet, Gould said, “but politicians generally follow where the wind’s blowing.”

     “At a time where we're being led to believe that immigration pits people against one another, it's intractable, these battles will go on forever," he said. "I actually think what we're seeing in the data here is that there is a supermajority support for a number of policies on immigration. There is actually potentially a solution here.”

  • Judge Draper up for re-election in June
    An elderly light skinned man wearing a blue jacket and red spotted tie is sitting in an outside space; an official flag is on a flagpole next to him
    Judge Robert Draper

    Topline:

    Los Angeles County Superior Court Judge Robert Draper, who is up for reelection in June, is facing accusations of violating ethics rules. A hearing began Monday with the state commission that oversees judicial complaints. The judge says some of the allegations are false, while some are true but missing context.

    What are the allegations: Among the allegations, Draper is accused of making statements about race in court that weren’t pertinent to the case, and sending inappropriate photos to colleagues.

    Why it matters: Superior Court judges oversee courtroom proceedings and trials across L.A. County. These cases cover everything having to do with state and local laws, including family law, such as child custody and divorces, landlord and tenant cases, and small claims.

    Why now: Eleven candidates — of which Draper is one — are vying for your vote on June 2. You can learn more in our Voter Game Plan.

    What's next: It's expected the hearing will continue for at least two weeks, but a decision may not come until after the election.

  • Digital billboards could hit the ballot this fall
    A large digital billboard is displayed on an arch spanning across a street. The billboard reads "I work 24/7 - generating millions for Inglewood" inside a speech bubble next to a cartoon face. Signage about that in large letters reads "Inglewood."
    Digital billboard on Market Street in Inglewood, part of a collaboration with Wow Media.

    Topline:

    Inglewood residents might get a chance to weigh in on the billboards in November’s election, due to a proposed ballot initiative that would bar most advertisements on public streets. But that ballot initiative itself has now prompted its own potentially costly legal fight involving the city, which receives a steadily increasing stream of revenue from billboard companies, and people with ties to the billionaire-owned stadiums.

    The backstory: In February, Inglewood resident Shannon Roberts filed to circulate a petition to prohibit commercial billboards on public streets, sidewalks and medians. The petition, a step towards getting the billboard initiative on the ballot in November, also seeks to prohibit business arrangements for the city to profit from billboard deals.

    Opposition to the initiative: WOW Media is opposing the billboard initiative through its own campaign, Inglewood Residents for Stadium Accountability. CEO Scott Krantz wrote in a statement to The LA Local that the billboard initiative, which does not include stadium billboards, would deprive the city of up to $2 billion in revenue over 40 years.

    Read on... for more on the initiative.

    This story first appeared on The LA Local.

    Jacque Langston was driving down Manchester Boulevard in Inglewood when he came face-to-face with an odd sight: sea creatures floating across one of the city’s new, spiraling digital billboards. 

    “Why am I looking at jellyfish? That has nothing to do with me,” said Langston, an Inglewood native. For Langston, the video billboards that have come to dominate stretches of Inglewood’s major roads are a square peg in a round hole.

    “The city has never been touched like that,” Langston said. “Now you’ve got a mini-Vegas.” 

    A large digital billboard stretches across a street as cars pass by next to large signage that reads "Welcome to Inglewood."
    A digital billboard is seen on La Cienega Blvd. at Florence Ave. in Inglewood on April 18, 2026, in Los Angeles.
    (
    Dania Maxwell
    /
    The LA Local
    )

    Video billboards have proliferated in Inglewood in recent years, targeting the influx of people driving into the city for concerts and sporting events at SoFi Stadium, the Intuit Dome and the Kia Forum. 

    Last summer, though, they became a flashpoint for a series of lawsuits that revealed fractures in the once-close relationship between the city and its major entertainment venues. The various parties are now fighting over lucrative advertising territory as major international sporting events approach.

    That legal drama — reported last week by The LA Local — also threatens to undo the contract that underpins SoFi Stadium’s financial relationship with the city. 

    Langston and other Inglewood residents might get a chance to weigh in on the billboards in November’s election, due to a proposed ballot initiative that would bar most advertisements on public streets. But that ballot initiative itself has now prompted its own potentially costly legal fight involving the city, which receives a steadily increasing stream of revenue from billboard companies, and people with ties to the billionaire-owned stadiums.

    Meanwhile, the bright LED video screens have divided local opinion. 

    Vanessa Cowan, an Inglewood resident, said the gleaming screens are a sign of progress in the city. “I like them,” she said. “It has a different look.” 

    A low angle view of a person walking down a sidewalk towards a vertical digital billboard. There are homes and apartments on the side of the sidewalk and large buildings and a stadium in the other side.
    A person walks past a digital billboard on Prairie Avenue in Inglewood on April 18, in Los Angeles.
    (
    Dania Maxwell
    /
    The LA Local
    )

    Khnum Alexander, owner of Swank Men’s Fashion on Manchester, called the billboards “monstrosities” and said advertising on the screens is too expensive for small businesses like his. He also questioned the new, twisting screens that billboard company WOW Media has recently begun to install in groups of three across the city.

    “Do we really need more?” he asked. 

    Down the street from Alexander’s menswear store, EZ Will Driving School owner Will McDaniel felt differently.

    “I’m all for it,” McDaniel said. “People are afraid of change. Change to them feels awkward.” 

    A bar chart showing years starting from 2014-15 and ending with 2023-24. The chart header reads "Billboard revenue in Inglewood, 2014-2024" and shows an increase in revenue over those years, where 2022-23 had the most revenue and 2023-24 dropped lower.

    If city leaders have their way, the Billboard Blight Elimination and Neighborhood Preservation Initiative won’t make it to voters this fall.

    “What is packaged as an initiative by and for Inglewood residents appears to be a product of avaricious puppeteering by a billionaire developer,” lawyers retained by the city wrote in a March 4 court complaint filed in an attempt to block the initiative. 

    That developer, the city’s lawyers contend, was SoFi Stadium owner Stan Kroenke. Attorneys later amended the complaint to include Intuit Dome owner Steve Ballmer.

    “Voter suppression”

    In February, Inglewood resident Shannon Roberts filed to circulate a petition to prohibit commercial billboards on public streets, sidewalks and medians. The petition, a step towards getting the billboard initiative on the ballot in November, also seeks to prohibit business arrangements for the city to profit from billboard deals. 

    “Public spaces belong to people, not billboard companies,” Roberts wrote, adding advertising should instead prioritize public safety messaging, such as emergency alerts, not advertising for profit.

    “Inglewood should not be for sale to billboard companies for decades at a time — especially when such arrangements permanently alter the character of our beautiful city and erase the legacy of those who fought to preserve our neighborhoods,” Roberts wrote.

    Roberts did not respond to a request for comment. When The LA Local reached out to her lawyer, a veteran campaign spokesperson responded.  

    John Shallman has been a consultant in Southern California politics for decades and formerly worked for the Clippers when they moved to the Intuit Dome. 

    He is now working with Roberts to get the anti-billboard initiative on the ballot; their website and campaign are called Inglewood Not for Sale.

    He said he’s never seen a city sue one of its residents over an idea they’re attempting to put before voters.

    “It’s voter suppression,” Shallman told The LA Local. “You can run a campaign against it, but trying to stop it from getting in front of citizens at all, that’s a big red flag. We’re all about voter empowerment. They’re the public’s streets, parks and medians. They control how they’re used and how they’re sold.”

    Inglewood Mayor James Butts did not return a request for comment. The city’s lawyers argued in court filings that the initiative shouldn’t be allowed to go before voters because it would unconstitutionally restrict speech, lay out illegal zoning guidelines and hurt the city’s contract with WOW Media, the company that controls many of Inglewood’s billboards. 

    Shallman believes that the Inglewood City Council cut a bad deal in April 2025 with WOW Media when the city approved a 20-year contract, which can be extended for decades. “It’s sort of biblical in its length of time,” he said. “The city decided that the profit of one company is far more important than the residents who will have to live with these billboards.”

    The campaign has already collected several thousand signatures, Shallman said. 

    Shallman dismissed the city’s accusations that the coalition he works with does not authentically represent Inglewood’s residents. Though Roberts’ name is on the initiative, the filing fee was paid for by Gerard McCallum II, a longtime associate of Hollywood Park.

    Shallman said the initiative is raising money from all sorts of supporters, including those tied to the Rams and Clippers professional sports teams.

    “You’re talking about an insignificant sum of money that pales in comparison to the hundreds of thousands of taxpayer dollars that will be spent to sue this Inglewood resident,” Shallman said of the filing fee.

    Inglewood’s November election could be packed

    WOW Media is opposing the billboard initiative through its own campaign, Inglewood Residents for Stadium Accountability. 

    CEO Scott Krantz wrote in a statement to The LA Local that the billboard initiative, which does not include stadium billboards, would deprive the city of up to $2 billion in revenue over 40 years.

    “The stadiums share none of their advertising revenue with Inglewood residents. We trust the people of Inglewood to see the stadium owner billionaire’s scam for exactly what it is,” Krantz wrote.

    Krantz and Inglewood Residents for Stadium Accountability are also backing a pair of initiatives that could have a big impact on stadiums’ bottom line: The initiatives seek to remove admissions tax caps for large venues and limit how much some parking lots can charge during major events. 

    Longtime Mayor Butts is also up for reelection in November, as are Councilmembers Gloria Gray and Alex Padilla and a few school board members. 

    Wherever the votes land, Inglewood’s rapid transformation doesn’t appear to be slowing down. 

    “Times are changing around here,” said Rick Todd, who sat at a table on Manchester Boulevard on Thursday, selling jugs of soursop tea. Up the street, a video billboard flicked between an Inglewood police recruitment poster and an ad for “The Devil Wears Prada 2.” “This goes along with it.”