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The Brief

The most important stories for you to know today
  • Federal plan puts student support at risk
    Students watch a presentation about the Upward Bound program in a college lecture hall.
    Students at a National TRIO Day Celebration at Cal Poly Pomona.

    Topline:

    Across California, TRIO programs are transforming summer experiences for low-income and first-generation students. These federally supported initiatives have long served as a critical lifeline for students navigating college pathways, but a recent proposal from the Trump-era budget aims to cut them entirely.

    Empowering first-gen students: TRIO programs like Upward Bound and McNair Scholars offer mentorship, academic support, and real-world college experiences to over 100,000 students across California, often changing lives through early intervention and sustained guidance.

    Federal funding under threat: Despite strong bipartisan backing and a billion-dollar annual budget, TRIO’s future could be at risk as a defunding proposal resurfaces, with critics labeling the 1960s-era initiative as outdated and unnecessary.

    Read on... for how programs at California colleges are responding.

    Around California this summer, low-income and first-generation students are staying in college dorms for the first time. High schoolers are camping beside the Klamath River. Undergraduates are presenting research at a symposium for budding scholars in Long Beach.

    All are part of federally funded TRIO programs — like Upward Bound and McNair Scholars — based on California campuses, from rural Columbia College neighboring Yosemite National Park to private four-year institutions in Los Angeles like the University of Southern California. TRIO reaches children as young as middle school, preparing them to enroll in college and providing mentorship, academic advice and research opportunities when they do. In California, the programs served over 100,000 participants in the 2023-24 academic year.

    “I really don’t think I could have made it through City College [of San Francisco] without them,” said Ekaterini Stamatakos, 22, a psychology major and TRIO student who earned an associate degree and then transferred to UCLA, where she will start her junior year this year. “I think these kinds of programs really go beyond whatever they might say on their profiles or the paragraphs that they have on their webpages — it really does make such an impact on students’ lives.”

    But hanging over TRIO programs like Talent Search and Student Support Services is a Trump administration proposal to eliminate them. If Congress enacts that plan, all TRIO Student Support Services — such as tutoring in reading, help with college applications and workshops in financial literacy — would be defunded starting in fiscal year 2026. Their funding is uncertain until Congress finalizes the appropriations bill later this year.

    TRIO, whose name derives from an original group of three programs but now includes eight, has largely prevailed in past funding battles. With an annual budget now exceeding $1 billion, it continues to garner significant bipartisan support. But a White House budget request released in the spring argues that TRIO programs, rooted in 1960s anti-poverty policy, are now “a relic of the past.”

    “Today, the pendulum has swung and access to college is not the obstacle it was for students of limited means,” the budget request says. Colleges “should be using their own resources to engage with K-12 schools in their communities to recruit students, and then once those students are on campus, aid in their success through to graduation.”

    The threat has mobilized TRIO supporters to redouble a public awareness campaign aimed at persuading lawmakers to maintain the programs. In California, there were about 450 TRIO programs in the 2023-24 academic year, an EdSource analysis of federal data shows, with most of that funding flowing to programs housed at more than 100 colleges and universities.

    The proposal to sever funding for TRIO comes as the Trump administration has notched a U.S. Supreme Court victory that clears the way for mass layoffs at the U.S. Department of Education. This month, California joined a coalition of states suing for the release of $6.8 billion in federal school funding that has been frozen by the federal government. Since January, the White House has enacted or attempted a host of other changes affecting areas like financial aid and how the federal government interprets civil rights law.

    TRIO programs based on California campuses like Sonoma State University, Cal Poly Pomona and UC Davis eachreceive millions of dollars annually and are funded to serve thousands of participants per campus, the analysis shows. Smaller TRIO programs, many at community colleges, may work with dozens or hundreds of students on a budget of less than $300,000.

    At Cal Poly Humboldt, high school students and rising college freshmen this summer read an August Wilson play before venturing on a field trip to see it performed live at the Oregon Shakespeare Festival. At Cal Poly Pomona, peer coaches prepare presentations for fellow students on such topics as artificial intelligence and summer internships. At Columbia College, a community college 50 miles northeast of Modesto, a TRIO director said she’s worked with everyone from 14-year-olds in dual enrollment programs to 72-year-olds advancing toward master’s degrees.

    Decades of consensus meets partisan divides

    Studies generally suggest TRIO has a positive effect on academic outcomes, such as enrolling in college or completing a degree. Supporters also tout the success of alumni — some of whom have gone on to become lawmakers, astronauts, and in many cases, leaders of local TRIO programs themselves — as evidence of a positive impact on families and communities.

    “I have alumni whose kids are now in college and thriving, or have graduated college,” said Rafael Topete, who leads the TRIO Student Support Services Program at Cal State Long Beach.

    But this is not the first time TRIO programs have faced Republican-led challenges. Under President Ronald Reagan, TRIO advocates blocked an attempt to halve the program’s budget. Bipartisan support again thwarted a bid to eliminate TRIO funding during the Clinton administration.

    TRIO’s critics point to a U.S. Department of Education-sponsored 2009 study finding that Upward Bound did not have a statistically significant impact on overall postsecondary enrollment. (The Council for Opportunity in Education, which advocates for TRIO and other college access programs, later sponsored a rebuttal study, which found Upward Bound had a strong positive impact on students.)

    Two recent U.S. Government Accountability Office reports argue that the federal Department of Education could improve how it evaluates TRIO. The department has said further steps to verify data depend on the agency having adequate staff.

    A student in a classroom raises a finger to speak while others listen or take notes.
    Educational Talent Search and Cal-SOAP students at Cal State Long Beach attend a workshop to help rising seniors get ready for college applications and financial aid.
    (
    Courtesy of Jesus Maldonado
    )

    Education Secretary Linda McMahon this spring resurrected such accountability arguments to justify defunding the programs. “I just think that we aren’t able to see the effectiveness across the board that we would normally look to see with our federal spending,” McMahon said at a June budget hearing.

    People who work for TRIO programs object to those criticisms. In interviews, many named by memory the metrics they report as a condition of receiving federal funding, like high school graduation rates and college enrollment statistics. “Every year, we report data to verify we are doing what we said we would do,” said Kathy Kailikole, who has had a 30-year career in TRIO programs and currently works at San Diego State University.

    There are signs that TRIO remains a point of agreement in a Congress more often divided along party lines. Federal funding for TRIO has climbed from $838 million in 2014 to almost $1.2 billion in 2023. And of the 130 members in the Congressional TRIO Caucus, 26 are Republicans. U.S. Sen. Susan Collins of Maine and U.S. Rep. Mike Simpsonof Idaho are among the Republicans who have vocally questioned cuts to TRIO.

    Today’s bitter ideological divides may test that consensus.

    In May, three Upward Bound grantees outside California received notice from the Department of Education that their funding would not be continued due to conflicts with Trump administration priorities, said Kimberly Jones, president of the Council for Opportunity in Education.

    A copy of one such cancellation letter provided to EdSource by Jones said the grants “violate the letter or purpose of Federal civil rights law; conflict with the Department’s policy of prioritizing merit, fairness, and excellence in education; undermine the well-being of the students these programs are intended to help; or constitute an inappropriate use of federal funds.”

    Overcoming distance and doubt in rural California

    Jen Dyke directs the Upward Bound program at Cal Poly Humboldt where, years ago, she was once a student. Today, she travels hundreds of miles to recruit students from rural Hayfork, South Fork and Hoopa. It’s a region where rural schools often contend with high teacher turnover rates, low math test scores and an uncertain economic outlook, Dyke and her colleagues said.

    “Timber is already gone. Fishing is already gone. Tourism is now something that is not super strong because of wildfires,” Dyke said during a lull in Upward Bound’s summer academy, which brings 27 high school-age students on campus to take classes and live in dorms. “So these areas that we serve are, once again, facing dismal futures if we also cut TRIO.”

    Cal Poly Humboldt’s TRIO initiatives are among dozens of TRIO programs in California — and more than 500 in the U.S. — that reach participants in predominantly rural communities and remote towns, an EdSource review of federal data found.

    Rose Sita Francia, who directs another Cal Poly Humboldt TRIO program called Talent Search, tries to expose students as early as sixth grade to careers that give them a reason to consider postsecondary education. The first step, she said, is to put college on the map for them — literally.

    “Many students don’t know where Arcata is, where Cal Poly Humboldt is located,” she said. “And so we have teachers ask us regularly, ‘Will you show us some geography of college-going, and will you talk to us about trade school options as well?’”

    A large group of people poses together in front of redwood trees during a nature outing.
    Associate degree students at Columbia College tour a Humboldt County forest while on a trip to visit Sonoma State University and Cal Poly Humboldt on Sept. 17, 2024.
    (
    Courtesy of Anneka Rogers Whitmer
    )

    Anneka Rogers Whitmer oversees TRIO programs housed at Columbia College, more than an hour’s drive from the two nearest four-year universities, Stanislaus State University and UC Merced. The college’s Educational Opportunity Center serves more than 1,000 people across five counties with just two staff members, who visit places like prisons and social service agencies. The TRIO staff have had to overcome distrust of college degrees, Whitmer said, by offering advice on how to apply for financial aid and where to find vocational training.

    “We’re an education desert, no doubt,” she said, “but we just have to think more creatively about how we’re going to reach the folks.”

    ‘It’s easy for students to get lost or discouraged’

    The program Ghislaine Maze coordinates at City College of San Francisco may be called the TRIO Writing Success Project, but it does much more than provide writing workshops and embedded tutors in English classes.

    A graduate and a faculty member smile for a selfie in caps and gowns.
    Ekaterini “Kat” Stamatakos and Ghislaine Maze pose for a photo at the City College of San Francisco commencement ceremony in May 2025.
    (
    Courtesy of Ghislaine Maze
    )

    “So many students are trying to figure things out on their own, on the fly, with just a few hours on campus,” said Maze, whose program is funded to serve 310 students on a budget of roughly $485,000 a year. “It’s easy for students to get lost or discouraged.”

    Tight campus budgets may leave other academic advisers on campus so overbooked that students struggle to get appointments, she said. A trusted TRIO mentor can help navigate financial aid and plan a student’s academic schedule. “That’s where a program like ours kind of fits in,” Maze said.

    Before Ekaterini Stamatakos got to City College, she attended four high schools. She thinks she must have missed hundreds of days of school in that time, a consequence of housing instability. She struggled academically, but finished at a credit recovery school.

    Stamatakos, who goes by Kat, was retaking an English class at City College when a tutor from the TRIO Writing Success Project explained that it provided feedback on writing assignments, mentorship and a place to hang out at the library, complete with snacks. “This is perfect,” Stamatakos thought. “I’m just going to basically live there.”

    With assistance from a writing tutor, Stamatakos earned an ‘A’ in the course. “I don’t think I ever imagined that I would get an ‘A’ after my years of failing classes,” she said.

    EdSource is an independent nonprofit organization that provides analysis on key education issues facing California and the nation. LAist republishes articles from EdSource with permission.

  • Why more are ditching rideshares for Metro
    Several people exit a train at a stop. One person holds an E-scooter.
    A packed Metro. Young Angelenos are increasingly ridding the Metro.

    Topline:

    Free passes, safer stations, rising gas prices and expanding lines are inspiring a new generation to ditch cars and ride transit.

    Why it matters: More than 500,000 students, including community college students, across L.A. County now ride Metro through its GoPass program, with nearly 60 million student boardings since 2021. Metro says its overall ridership has also continued to recover since the pandemic, reaching more than 82% of pre-pandemic levels in January 2025 and extending a run of more than two years of growth.

    Trains vs cars: L.A.’s landscape is built around cars and freeways, with many Metro stops located in inconvenient places. “It’s hard to fit a transit system into land use that’s built around the car, because you may have to walk that last mile, and if there isn’t just much around, it can be unsafe,” Jacob Wasserman, a research program manager at UCLA’s Institute of Transportation Studies, said.

    Read on... for more on how students are feeling about the Metro.

    This story first appeared on The LA Local.

    On most weekday afternoons at the Expo Park/USC Metro station outside the University of Southern California, the platform feels like an extension of campus life. People are usually bunched up in pairs or groups. Many wear USC crewneck sweatshirts and talk about campus life as they straddle the edges between downtown Los Angeles and the classroom. What they aren’t talking about are their cars or debating the pros and cons of taking an Uber versus a Waymo. 

    “Ubering is expensive every time I’m going somewhere, it’s at least gonna be $30,” Jaiden Torres told The LA Local. Torres is a third-year student at Hofstra University doing a semester in Los Angeles. 

    He said a car is the last thing on his mind as he navigates the city. “That’s money that I could be spending on other things. So I try to opt out to take the train.”

    For many young Angelenos, the Los Angeles Metro isn’t a last resort. It’s how they move through the city. They’re embracing transit even as the system evolves and works to rebuild ridership and public trust.

    More than 500,000 students, including community college students, across L.A. County now ride Metro through its GoPass program, with nearly 60 million student boardings since 2021. Metro says its overall ridership has also continued to recover since the pandemic, reaching more than 82% of pre-pandemic levels in January 2025 and extending a run of more than two years of growth.

    In a statement, Metro attributed that increase in ridership to improvements in service, safety and a return of public confidence in the system. 

    For Josh Figueroa, a first-year urban planning major at the USC, transit is both a classroom topic and a daily necessity. Originally from Riverside, he moved to L.A. this year without a car and now relies on Metro to get around.

    “In terms of getting where I need to go, the Metro is very reliable,” he told The LA Local. “And, because I’m a student, it’s free.”

    And it’s not just USC students. Since 2016, Metro has offered a U-Pass partnership that allows students to get unlimited or discounted rides with their TAP cards. The program went from one major university in 2017 to nearly two dozen schools in 2025. 

    Jacob Wasserman is a research program manager at UCLA’s Institute of Transportation Studies. He told The LA Local that by offering passes, schools are helping create a culture of students using the Metro.  

    “At UCLA, every undergrad and grad student gets a pass. It makes the transit agency money because [schools] buy it for everybody, and the people who do use it get a ton of value. It’s effectively free,” he said. 

    For students juggling tuition, rent and groceries, the savings matter.

    “I’m definitely more inclined to take the Metro than an Uber because of finances,” Figueroa said. “It’s way cheaper to take the Metro.”

    Figueroa also feels more a part of L.A. when riding. “I feel more in connection with a community or in connection with a city when I’m taking the resources and the transportation that they provide,” he said. 

    But there are drawbacks. 

    People wait inside the train.
    On most weekday afternoons at the Expo Park/USC Metro station outside the University of Southern California, the platform feels like an extension of campus life. People are usually bunched up in pairs or groups. Many wear USC crewneck sweatshirts and talk about campus life as they straddle the edges between downtown Los Angeles and the classroom. What they aren’t talking about are their cars or debating the pros and cons of taking an Uber versus a Waymo.

    Trains vs cars

    L.A.’s landscape is built around cars and freeways, with many Metro stops located in inconvenient places. “It’s hard to fit a transit system into land use that’s built around the car, because you may have to walk that last mile, and if there isn’t just much around, it can be unsafe,” Wasserman said. 

    Figueroa has personally experienced this. “A lot of places I want to go, like a food spot somewhere, I’d need to drive because the Metro stops are in inconvenient places. If I get off at a Metro stop, I might have to walk 30 minutes to an hour,” he said. 

    But that may change. New Metro expansions are working to connect the city more efficiently.

    Metro’s “28 by 28” initiative aims to complete 28 major public rail transportation projects before the 2028 Olympic and Paralympic Games, including rail extensions, new light-rail segments and rapid bus transit lines. 

    Nine projects have been completed so far, including the A Line (formerly the Gold Line) Foothill Extension to Pomona. “[The A Line] is great for connecting college students out there,” Wasserman said. 

    He added that these projects are meant to serve everyday riders. “The difference that we’re seeing for the 28 Olympics is that a lot of these projects, even the bus projects, are designed to be Olympic supporting, but also legacy projects beyond that,” Wasserman said. 

    Wasserman hopes Metro’s expansion will help keep Angelenos connected across the city and is optimistic about its future.

    “We’re really ambitiously expanding our rail system,” he said. “If it can work in L.A., it can work anywhere in the U.S.”

    But another major issue affecting ridership is around safety. 

    Commuter safety concerns

    Figueroa noted that Metro stations with the fewest riders feel less safe.

    “In urban places that don’t have a lot of people, there’s this idea of having less eyes on the street. When you have less eyes and less people watching, people tend to feel unsafe because they feel alone. It’s very prevalent on the Metro,” Figueroa said.

    Torres noted the difference between the buses and trains in L.A. 

    “I feel a lot safer on the train than on the bus. On trains, if it feels unsafe, I can move to the next car. But on the bus you’re kind of stuck,” he said. 

    Transit agencies are paying attention to these concerns. Wasserman conducted a research project into the L.A. Metro Transit Ambassador Pilot Program, which provides a visible, customer-focused presence at stations and on vehicles. 

    “I think the ambassador program is working well. They’re just like extra eyes, so you’re not in an empty station,” Wasserman said. “They are also doing more serious stuff. They carry Narcan and address overdoses.” 

    Figueroa has noticed the changes. “I definitely feel safer. I don’t feel like I’m in danger or threatened,” he said. 

    The UCLA report concluded that Metro was “wise to consider, pilot, and now make permanent” the ambassador program. 

    The continuous improvements are also shaping how young people view the city itself. “I feel like [by taking the train] I’m getting to observe the working class or day-to-day people of L.A.,” Torres said.

  • Sponsored message
  • NEW UCI poll finds “sea change” in OC
    A person holds a sign that readers "No human is illegal".
    Protesters hold signs during an "ICE Out of OC" rally at Home Depot in Garden Grove on Aug. 19, 2025.

    Topline:

    Most Orange County residents favor offering undocumented residents a pathway to legal status rather than blanket deportation, according to a new poll from the University of California, Irvine School of Social Ecology. But that’s not true for a majority of Republicans (54%) who favor deportation, the poll found.

    Some other major takeaways: 

    • The majority of respondents agreed that violent criminals should automatically be deported, and that immigrants who are U.S. veterans should never be deported.
    • While 62% of respondents said they disapproved of President Trump’s handling of immigration issues, a smaller margin, 55% disapproved of his handling of the U.S.-Mexico border.

    Why it matters: Orange County is considered “purple” because the county’s two million voters are nearly evenly split, with one-third each registered as Republican or Democrat, and another third registered as No Party Preference or with a smaller political party.  

    “No matter which party you are, you have to find a way to appeal to independents,” said Jon Gould, dean of the School of Social Ecology.

    Read on… for more on what the poll found in Orange County.

    Most Orange County residents favor offering undocumented residents a pathway to legal status rather than blanket deportation, according to a new poll from the University of California, Irvine School of Social Ecology. But that’s not true for a majority of Republicans (54%), who favor deportation, the poll found.

    Jon Gould, dean of the School of Social Ecology, said the poll demonstrates the stark difference in public opinion on immigration between Republicans on one side, and Democrats and independents on the other.

    “ Majorities are very much in favor of immigration, paths to legal citizenship, and are hesitant to use the enforcement power too strongly," Gould said of the poll results. “It’s surprising in a purple county that we’re seeing both a strong majority one way, and a cleavage where one of the political parties [Republican] is off by itself compared to independents and Democrats.”

    Orange County is considered “purple” because the county’s 2 million voters are nearly evenly split, with one-third each registered as Republican or Democrat, and another third registered as No Party Preference or with a smaller political party.

    There was agreement across political parties on some issues, Gold said. The majority of respondents agreed that violent criminals should automatically be deported, and that immigrants who are U.S. veterans should never be deported.

    Poll showing overall views on immigration impacts, starting with majority agreement that it fills low-wage jobs, and ended with majority saying it's "not true" that immigration takes jobs from Americans.
    UC Irvine School of Social Ecology polled 1,200 Orange County adults on immigration issues in March 2026.
    (
    Courtesy UC Irvine School of Social Ecology
    /
    LAist
    )

    Gould also said the poll of some 1,200 adults demonstrates the nuanced opinions that most residents have on the subject of immigration. For example, a majority of all respondents (61%) support limiting immigration from countries the government deems dangerous or unstable.

    A poll asking whether any undocumented group should be automatically deported. It shows that most people from all political parties say violent criminals should be deported. Most people from all groups say nonviolent criminals, recent arrivals, the unemployed, and those who don't speak English should not be deported.
    Results of the UC Irvine poll on immigration show agreement across party lines on some nuanced questions.
    (
    Courtesy: UC Irvine School of Social Ecology
    /
    LAist
    )

    Some other key takeaways:

    • While 62% of respondents said they disapproved of President Donald Trump’s handling of immigration issues, a smaller margin, 55%, disapproved of his handling of the U.S.-Mexico border.
    • A majority said immigration fills essential low-wage jobs (76%) and enhances civic life (67%). A plurality also said immigration strains public services (48%).
    • Only small percentages of all respondents said they supported automatic deportation for immigrants convicted of non-violent crimes (23%), unemployed immigrants (16%), recent arrivals (11%), and non-English speakers (10%). 
    • On the question of ICE, 73% of Republicans said they supported the agency’s actions, whereas 67% of Democrats and 40% of independents said the agency should be abolished.

    Implications for the upcoming elections and immigration reform

    Trump’s aggressive immigration enforcement has taken a heavy toll in Orange County. Some families have lost breadwinners to deportation, while others have sought to limit their exposure by quitting jobs and staying indoors. Spending in the county decreased by about one-quarter of a percent immediately after enforcement ramped up last year, according to a separate UC Irvine study. That led to a $4.5 million decline in sales tax over an eight-week period, the study found.

    About 10 people in profile at a protest. One holds a sign that says "I.C.E. breaks bones, laws, freedom, and lives apart."
    Students protest ICE on Jan. 27, 2026 in front of Anaheim City Hall.
    (
    Jill Replogle
    /
    LAist
    )

    A growing number of cities, plus the county itself, have set aside funds to support immigrant residents with basic needs and legal services.

    This support reflects what Gould called a “sea change” in public opinion since 1994, when two-thirds of Orange County voters cast ballots in favor of excluding undocumented immigrants from public education and other public services. That ballot initiative, Proposition 187, was ultimately found to be unconstitutional and never went into effect.

    Gould said the majority of respondents’ positive views on immigration in the recent poll shows how much the county has changed. It’s also a reflection of the vast demographic shifts that have occurred in the county in recent decades as a result of immigration and refugee arrivals from countries like Vietnam.

    Nearly 40% of residents polled said both of their parents were born in another country; 82% of Asians polled said both parents were born in another country.

    Slightly more than one-third of respondents said they personally knew someone who is undocumented.

    Gould thinks the results of the polling bode well for the prospects for immigration reform — despite decades of failure in Washington to strike a deal between Republicans and Democrats. The shift in public opinion might not lead to change in policy yet, Gould said, “but politicians generally follow where the wind’s blowing.”

     “At a time where we're being led to believe that immigration pits people against one another, it's intractable, these battles will go on forever," he said. "I actually think what we're seeing in the data here is that there is a supermajority support for a number of policies on immigration. There is actually potentially a solution here.”

  • Judge Draper up for re-election in June
    An elderly light skinned man wearing a blue jacket and red spotted tie is sitting in an outside space; an official flag is on a flagpole next to him
    Judge Robert Draper

    Topline:

    Los Angeles County Superior Court Judge Robert Draper, who is up for reelection in June, is facing accusations of violating ethics rules. A hearing began Monday with the state commission that oversees judicial complaints. The judge says some of the allegations are false, while some are true but missing context.

    What are the allegations: Among the allegations, Draper is accused of making statements about race in court that weren’t pertinent to the case, and sending inappropriate photos to colleagues.

    Why it matters: Superior Court judges oversee courtroom proceedings and trials across L.A. County. These cases cover everything having to do with state and local laws, including family law, such as child custody and divorces, landlord and tenant cases, and small claims.

    Why now: Eleven candidates — of which Draper is one — are vying for your vote on June 2. You can learn more in our Voter Game Plan.

    What's next: It's expected the hearing will continue for at least two weeks, but a decision may not come until after the election.

  • Digital billboards could hit the ballot this fall
    A large digital billboard is displayed on an arch spanning across a street. The billboard reads "I work 24/7 - generating millions for Inglewood" inside a speech bubble next to a cartoon face. Signage about that in large letters reads "Inglewood."
    Digital billboard on Market Street in Inglewood, part of a collaboration with Wow Media.

    Topline:

    Inglewood residents might get a chance to weigh in on the billboards in November’s election, due to a proposed ballot initiative that would bar most advertisements on public streets. But that ballot initiative itself has now prompted its own potentially costly legal fight involving the city, which receives a steadily increasing stream of revenue from billboard companies, and people with ties to the billionaire-owned stadiums.

    The backstory: In February, Inglewood resident Shannon Roberts filed to circulate a petition to prohibit commercial billboards on public streets, sidewalks and medians. The petition, a step towards getting the billboard initiative on the ballot in November, also seeks to prohibit business arrangements for the city to profit from billboard deals.

    Opposition to the initiative: WOW Media is opposing the billboard initiative through its own campaign, Inglewood Residents for Stadium Accountability. CEO Scott Krantz wrote in a statement to The LA Local that the billboard initiative, which does not include stadium billboards, would deprive the city of up to $2 billion in revenue over 40 years.

    Read on... for more on the initiative.

    This story first appeared on The LA Local.

    Jacque Langston was driving down Manchester Boulevard in Inglewood when he came face-to-face with an odd sight: sea creatures floating across one of the city’s new, spiraling digital billboards. 

    “Why am I looking at jellyfish? That has nothing to do with me,” said Langston, an Inglewood native. For Langston, the video billboards that have come to dominate stretches of Inglewood’s major roads are a square peg in a round hole.

    “The city has never been touched like that,” Langston said. “Now you’ve got a mini-Vegas.” 

    A large digital billboard stretches across a street as cars pass by next to large signage that reads "Welcome to Inglewood."
    A digital billboard is seen on La Cienega Blvd. at Florence Ave. in Inglewood on April 18, 2026, in Los Angeles.
    (
    Dania Maxwell
    /
    The LA Local
    )

    Video billboards have proliferated in Inglewood in recent years, targeting the influx of people driving into the city for concerts and sporting events at SoFi Stadium, the Intuit Dome and the Kia Forum. 

    Last summer, though, they became a flashpoint for a series of lawsuits that revealed fractures in the once-close relationship between the city and its major entertainment venues. The various parties are now fighting over lucrative advertising territory as major international sporting events approach.

    That legal drama — reported last week by The LA Local — also threatens to undo the contract that underpins SoFi Stadium’s financial relationship with the city. 

    Langston and other Inglewood residents might get a chance to weigh in on the billboards in November’s election, due to a proposed ballot initiative that would bar most advertisements on public streets. But that ballot initiative itself has now prompted its own potentially costly legal fight involving the city, which receives a steadily increasing stream of revenue from billboard companies, and people with ties to the billionaire-owned stadiums.

    Meanwhile, the bright LED video screens have divided local opinion. 

    Vanessa Cowan, an Inglewood resident, said the gleaming screens are a sign of progress in the city. “I like them,” she said. “It has a different look.” 

    A low angle view of a person walking down a sidewalk towards a vertical digital billboard. There are homes and apartments on the side of the sidewalk and large buildings and a stadium in the other side.
    A person walks past a digital billboard on Prairie Avenue in Inglewood on April 18, in Los Angeles.
    (
    Dania Maxwell
    /
    The LA Local
    )

    Khnum Alexander, owner of Swank Men’s Fashion on Manchester, called the billboards “monstrosities” and said advertising on the screens is too expensive for small businesses like his. He also questioned the new, twisting screens that billboard company WOW Media has recently begun to install in groups of three across the city.

    “Do we really need more?” he asked. 

    Down the street from Alexander’s menswear store, EZ Will Driving School owner Will McDaniel felt differently.

    “I’m all for it,” McDaniel said. “People are afraid of change. Change to them feels awkward.” 

    A bar chart showing years starting from 2014-15 and ending with 2023-24. The chart header reads "Billboard revenue in Inglewood, 2014-2024" and shows an increase in revenue over those years, where 2022-23 had the most revenue and 2023-24 dropped lower.

    If city leaders have their way, the Billboard Blight Elimination and Neighborhood Preservation Initiative won’t make it to voters this fall.

    “What is packaged as an initiative by and for Inglewood residents appears to be a product of avaricious puppeteering by a billionaire developer,” lawyers retained by the city wrote in a March 4 court complaint filed in an attempt to block the initiative. 

    That developer, the city’s lawyers contend, was SoFi Stadium owner Stan Kroenke. Attorneys later amended the complaint to include Intuit Dome owner Steve Ballmer.

    “Voter suppression”

    In February, Inglewood resident Shannon Roberts filed to circulate a petition to prohibit commercial billboards on public streets, sidewalks and medians. The petition, a step towards getting the billboard initiative on the ballot in November, also seeks to prohibit business arrangements for the city to profit from billboard deals. 

    “Public spaces belong to people, not billboard companies,” Roberts wrote, adding advertising should instead prioritize public safety messaging, such as emergency alerts, not advertising for profit.

    “Inglewood should not be for sale to billboard companies for decades at a time — especially when such arrangements permanently alter the character of our beautiful city and erase the legacy of those who fought to preserve our neighborhoods,” Roberts wrote.

    Roberts did not respond to a request for comment. When The LA Local reached out to her lawyer, a veteran campaign spokesperson responded.  

    John Shallman has been a consultant in Southern California politics for decades and formerly worked for the Clippers when they moved to the Intuit Dome. 

    He is now working with Roberts to get the anti-billboard initiative on the ballot; their website and campaign are called Inglewood Not for Sale.

    He said he’s never seen a city sue one of its residents over an idea they’re attempting to put before voters.

    “It’s voter suppression,” Shallman told The LA Local. “You can run a campaign against it, but trying to stop it from getting in front of citizens at all, that’s a big red flag. We’re all about voter empowerment. They’re the public’s streets, parks and medians. They control how they’re used and how they’re sold.”

    Inglewood Mayor James Butts did not return a request for comment. The city’s lawyers argued in court filings that the initiative shouldn’t be allowed to go before voters because it would unconstitutionally restrict speech, lay out illegal zoning guidelines and hurt the city’s contract with WOW Media, the company that controls many of Inglewood’s billboards. 

    Shallman believes that the Inglewood City Council cut a bad deal in April 2025 with WOW Media when the city approved a 20-year contract, which can be extended for decades. “It’s sort of biblical in its length of time,” he said. “The city decided that the profit of one company is far more important than the residents who will have to live with these billboards.”

    The campaign has already collected several thousand signatures, Shallman said. 

    Shallman dismissed the city’s accusations that the coalition he works with does not authentically represent Inglewood’s residents. Though Roberts’ name is on the initiative, the filing fee was paid for by Gerard McCallum II, a longtime associate of Hollywood Park.

    Shallman said the initiative is raising money from all sorts of supporters, including those tied to the Rams and Clippers professional sports teams.

    “You’re talking about an insignificant sum of money that pales in comparison to the hundreds of thousands of taxpayer dollars that will be spent to sue this Inglewood resident,” Shallman said of the filing fee.

    Inglewood’s November election could be packed

    WOW Media is opposing the billboard initiative through its own campaign, Inglewood Residents for Stadium Accountability. 

    CEO Scott Krantz wrote in a statement to The LA Local that the billboard initiative, which does not include stadium billboards, would deprive the city of up to $2 billion in revenue over 40 years.

    “The stadiums share none of their advertising revenue with Inglewood residents. We trust the people of Inglewood to see the stadium owner billionaire’s scam for exactly what it is,” Krantz wrote.

    Krantz and Inglewood Residents for Stadium Accountability are also backing a pair of initiatives that could have a big impact on stadiums’ bottom line: The initiatives seek to remove admissions tax caps for large venues and limit how much some parking lots can charge during major events. 

    Longtime Mayor Butts is also up for reelection in November, as are Councilmembers Gloria Gray and Alex Padilla and a few school board members. 

    Wherever the votes land, Inglewood’s rapid transformation doesn’t appear to be slowing down. 

    “Times are changing around here,” said Rick Todd, who sat at a table on Manchester Boulevard on Thursday, selling jugs of soursop tea. Up the street, a video billboard flicked between an Inglewood police recruitment poster and an ad for “The Devil Wears Prada 2.” “This goes along with it.”