The Brief

In 2018, a company began quietly buying up some $900 million worth of land from farmers in Solano County, California, an area just north of the Bay Area. As the parcel ballooned to more than 60,000 acres, their motivations remained a mystery — stoking unease and speculation. Then, last year, the news broke: The land was to become a brand-new eco-friendly city, backed by a roster of Silicon Valley billionaires, and built from the top-down by a company called California Forever.

The plan was launched by Jan Sramek, a former Goldman Sachs trader and California Forever’s CEO. He said the project has three main goals: “Help solve the California housing crisis”; create a walkable metropolitan area with a high quality of life and low carbon footprint; and build a new “economic engine” for Solano County. “There’s no playbook here,” Sramek said. “What we are trying to do is really, really different.”

Before California Forever could break ground, their proposal, the East Solano Plan, needed approval from the people who already live in Solano County. Where Sramek envisioned growth, however, others warned of irreversible ecological damage. Despite launching a multimillion-dollar campaign to persuade the public to vote for the proposal in the upcoming November election, concerns continued to grow as elected officials began speaking out in opposition, and a coalition against the project formed. Local mistrust was further deepened by the company’s ongoing lawsuit against landowners who resisted their offers. In April, a poll showed that 70 percent of Solano’s voters would likely reject the measure.

On July 22, the day before the Solano County Board of Supervisors was set to decide whether to put the initiative on the November ballot, Sramek and the board agreed to retract the proposal. According to a joint statement announcing the decision, Sramek said that California Forever will try to get it on the ballot again in two years, after a report assessing the environmental impacts of the project is finished.

Other similarly minded and deep-pocketed projects have been springing up around the world. Masdar, a $20 billion planned zero-carbon city in the United Arab Emirates, has been delayed for decades and scaled back beyond recognition. Neom, the futuristic $500 billion renewable energy dream of Saudi Arabian royals, now anticipates less than a fifth of the 1.5 million residents they originally planned on. Malaysia’s Forest City, which won design awards for sustainability, has been called a ghost town. And the billionaire behind Diapers.com has big plans for Telosa somewhere in the deserts of the American West, a sprawling green energy metropolis.

These projects all seek to fulfill urban dreams of a better, environmentally friendly life by building a city from scratch. But even when the buildings exist, they fail to draw residents and, despite plans that emphasize sustainability, projects struggle to win the support of environmentalists. California Forever hopes to eventually house 400,000 people — goals comparable to those of Masdar or Neom.

“I have not seen one of this size which has been successful so far,” said Alain Bertaud, an urban planning researcher at the Marron Institute, part of New York University. “But that doesn’t mean that they will not be — there are so many in the pipeline now.”

Though Bertaud said he’s normally skeptical of proposals for these new cities, he thought California Forever’s plans looked well designed. One aspect that could help the project find success is its proximity to other Bay Area cities, he said, as the lure of the region’s job market might encourage people to move there.

But when it comes to the project’s environmental promises, he’s unconvinced — if only because it’s difficult to measure benchmarks, like carbon emissions, until a project is up and running. “I don’t doubt the dedication of people who are fighting for sustainability,” he said, “but unless you define it in a very clear way, I’m afraid that ‘sustainability’ is a self-satisfying slogan to put on whatever idea you have.”

The question of sustainability is at the heart of California Forever’s ambition and problems alike. Both backers and skeptics want to tackle the area’s housing crisis. Eye-popping rents and home prices far exceed national averages, with single-family homes going for a median price of $1.4 million. It’s one reason why the region has the third-highest homeless population behind New York City and Los Angeles.

Instead of solving these problems with a new city, California Forever’s critics would like to see more housing built in the seven cities that already exist in Solano County. “Building housing in existing communities is one of our best climate solutions, and paving over 17,000 acres of non-irrigated farmland is not,” said Sadie Wilson, director of planning and research at the Greenbelt Alliance. The nonprofit, along with the Center for Biological Diversity and the California Sierra Club, is one of the 16 groups in Solano Together, the coalition that opposes the project.

Wilson says that the development threatens both the area’s potential for storing carbon in the soil and local biodiversity, and also risks leading to more pollution from people driving to work in nearby cities. And although California Forever holds water rights that could support the first 40,000 residents, Solano Together says that these don’t accurately reflect water availability. Securing a reliable supply, they argue, would be challenging in a region so prone to drought.

By starting from scratch, however, California Forever says their plans could avoid the baggage of urban problems like car-centric design and gas utilities, making it easier to support dense housing and run on renewable power. “Our plan will be the lowest per capita carbon emissions anywhere on the planet. It’s going to be pretty transformational,” said Bronson Johnson, the company’s head of infrastructure and sustainability, who added that he’s spent years grappling with barriers to retrofit existing cities. “I think when we look at the greater good of this project, that far outweighs local impacts,” Johnson said.

But the voters need convincing. After The New York Times named many of the investors behind the project — including Reid Hoffman, a LinkedIn cofounder, and Michael Moritz, a prominent venture capitalist — in August 2023, California Forever began working to bring residents over to their side in time for the 2024 election. By May, the company had spent some $2 million on its campaign and gathered enough signatures to qualify their initiative for the ballot.

Cows graze on a parcel of land near Rio Vista located in Solano County.

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In weeks leading up to the Solano County board meeting in July, an economic report by the business-backed Bay Area Council touted the potential jobs and housing benefits, saying that the county could increase employment in high-earning sectors by 53 percent. Meanwhile, the company proposed putting a lagoon right in the middle of the new town, “open to everyone from Solano County.”

Five days before the meeting, the county released its own assessment that said the initiative lacked details on key issues, such as infrastructure funding, traffic impacts, and water supply. Many of these unknowns would be clarified by an environmental impact report required under California law, which the company had said it planned to conduct after residents voted. According to county officials, it was this omission, and the lack of a binding development agreement, that ultimately tanked the proposal.

“This politicized the entire project, made it difficult for us and our staff to work with them, and forced everyone in our community to take sides,” said Mitch Mashburn, chair of the Solano County Board of Supervisors, in the statement announcing that the plan would be put on hold. According to the statement, Sramek and Mashburn came to the decision together after agreeing that the timing of the proposal had become unrealistic.

“I want to acknowledge that many Solano residents are excited about Mr. Sramek’s optimism about a California that builds again. He is also right that we cannot solve our jobs, housing, and energy challenges if every project takes a decade or more to break ground,” Mashburn said in the statement.

Solano Together heralded the news as a win. Wilson said that even though an environmental impact report would clear up many of the coalition’s questions, especially around water supply, the location of the development still poses what she considers an intractable environmental problem. “It is a vibrant landscape that supports our food systems, our environment, our water systems,” she said.
Sarah Moser, an urban geography researcher at the University of McGill in Montreal, said it makes sense that sparsely populated agricultural lands and deserts are appealing for mega developments like the proposed East Solano Plan because they’ll encounter less opposition. But by building on undeveloped land, “by definition, you’re going to incur a carbon debt that you may never be able to pay off,” she said.

Although Moser thinks it’s logistically possible to build a city from scratch, she says that such projects are increasingly high risk, with unattainable goals. “You can make affordable housing, or you can make money, but you can’t do both,” Moser said, adding that California Forever’s for-profit model fits into a broader pattern of “rich people getting richer” in the urban mega developments she has studied.

And perhaps the most important ingredient necessary to successfully build a new city is the very thing that stands in the way: people.

The promise of a city built on ideals isn’t enough to fill it with people, Bertaud said. There has to be an existing community of people, culture, entertainment, and jobs that draw people there. It’s a chicken-or-egg problem unique to starting from scratch. “Why would you go to a city where there is nobody?” he said.

Spectators in L.A. this summer for the World Cup could pay up to $209,000 for a private suite for just one match, but union workers at SoFi Stadium are worried they'll miss out on the action.

Bartenders, cooks, dishwashers and servers represented by Unite Here Local 11 have staffed the events held at the stadium since it opened, from the 2022 Super Bowl and NFL games every fall to Taylor Swift and Beyoncé concerts. That includes positions in suites, where fans can pay top dollar for private rooms, food and drink.

But FIFA has brought in another entity entirely to run its luxury program for World Cup fans. The company, called On Location, is FIFA's official "hospitality partner," offering those that can afford it exclusive seating, special gifts and meals. Their packages can cost tens of thousands of dollars or more.

Luxury suites for fans attending the World Cup at SoFi Stadium cost hundreds of thousands of dollars.

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Workers at SoFi say they're worried that FIFA's relationship with On Location means jobs that would typically go to union workers — and the wages and tips that go with them — will instead go to subcontractors without union protections. It's one reason they're threatening to strike when the World Cup comes to town.

 "We have so many wonderful workers who've been here season after season," said Kay Blake, a bartender from Inglewood who works at SoFi Stadium. "I don't see why they would partner with someone else to bring an experience that we can bring ourselves."

Workers also want to be paid a higher rate that reflects the sky-high ticket prices for the eight World Cup matches at SoFi Stadium. They're asking for double pay for major events including the tournament — an arrangement that the food service workers at Dodger Stadium have for the World Series, according to Unite Here.

"We're trying to ensure that there is no disparity between the profits of the company as opposed to our labor," Blake said. "We don't want to be exploited."

How does the World Cup affect labor negotiations?

Unite Here Local 11 represents around 2,000 workers at SoFi, and they're currently negotiating a new contract with Legends Global, the company that runs the stadium's bars and food services. Their old contract expired last year.

The union is leveraging its role in the coming World Cup to push for higher wages, especially at mega-events. Its workers also want protections from Immigrations and Customs Enforcement, after the agency's head said that ICE will play a key role in security for the tournament. Unite Here filed an unfair labor practice charge with the National Labor Relations Board, saying ICE's planned presence at the World Cup threatened the union's ability to collectively bargain.

But the battle over subcontracting could also lead workers to the picket line. The union says the use of subcontractors will determine who will benefit from the riches that FIFA brings to Inglewood.

"Subcontracting is supposed to be rare," Unite Here Local 11 co-president Kurt Petersen told LAist. "So in this contract, we're saying no more. It needs to end and especially needs to end at the World Cup because we want those jobs to be good jobs."

How common is subcontracting?

Petersen said the World Cup isn't the only event where jobs have been threatened. He said that union members lost out on more than 100,000 hours of work in 2025 that was instead given to subcontracted workers.

Kay Blake, the bartender, offered LAist an example: an external company paying to operate a suite or two for an event at SoFi.

"If you bring in a subcontractor, they're going to want to bring in their people," she said. "Let's say that this subcontractor usually buys one to two suites… We have a group of people called suite attendants, and so now there's one to two suites less from their workload."

Blake said that she and her co-workers are scheduled by seniority, and fewer suites could mean people work fewer hours. She also said more short-term workers at the stadium for the World Cup could dilute tips for the workers who are at SoFi year-round.

A spokesperson for Legends Global declined to comment on ongoing negotiations with Unite Here Local 11. A representative for Hollywood Park, the site of SoFi Stadium owned by Stanley Kroenke, deferred to Legends Global. FIFA also did not respond to emails requesting comment on the ongoing negotiations.

Luxury packages are the new normal

The dispute between SoFi workers and their employer comes as high ticket prices for the World Cup and 2028 Olympic Games face scrutiny and mega-event organizers emphasize luxury experiences for the very wealthy.

On Location is also the hospitality partner for the 2028 Olympic Games in Los Angeles. The company supplied the same service in Paris in 2024 — the first time the Olympics had such an official luxury service, according to the New York Times.

"The higher end can run well into the tens of thousands of euros: bespoke multiday all-inclusive packages that might include stays in five-star hotels, meals cooked by Michelin-starred chefs, seamless car service between venues and the best seats at the most in-demand events," a Times reporter described in the summer of 2024.

LAist reached out to On Location via email, requesting an interview on the services they provide and their workforce. The company didn't respond.

Isaac Martinez, a cook at SoFi Stadium who lives in Inglewood, said he's still waiting to learn what his schedule will be for the World Cup and he's worried about his hours.

Martinez told LAist that since World Cup prices are so high, he and his co-workers should get a slice of the pie.

"The people that are able to afford those tickets and those suites, they're not people like us," Martinez said through an interpreter. "They're not the people that are gonna make the food or make the experience."

The World Cup kicks off in Los Angeles on June 12 with the first U.S. men's match against Paraguay. If there's no resolution to negotiations, attendees could arrive to a picket line.

State regulators voted Thursday to stop Southern California Gas Co. from charging customers to help pay for planning miles of pipelines that would bring hydrogen gas to the L.A. Basin.

The company says the project would reduce the region’s reliance on methane gas.

Southern California Gas estimates it would cost about $266 million to study and plan the project — called Angeles Link — and asked the state Public Utilities Commission to allow it to recover those costs through customer rates. The company had proposed a monthly increase of $0.35 on the average residential customer bill over the course of three years.

The commission unanimously rejected the request, saying the company had not proved any direct benefit to customers. The decision effectively halts the project for now, and comes amid a stall in federal funding for hydrogen projects under the Trump administration.

Local environmental groups involved in the community advisory process had also grown frustrated by negotiations that they said, in a letter to state regulators, “does not prioritize genuine community engagement.”

As global pollution levels continue to climb, the commission’s decision also highlights the growing challenge of transitioning to a cleaner energy supply amid rising utility bills and open questions about the safety and true environmental cost of largely untested technology.

Why hydrogen?

Hydrogen is a colorless gas that is considered "clean" because it doesn’t involve carbon, which — when burned to create energy — becomes carbon dioxide, a major planet-heating gas.

But it takes energy to produce hydrogen, and most hydrogen these days is created by burning fossil fuels. “Green” hydrogen is created by using clean energy sources like solar and wind to split water into oxygen and hydrogen.

SoCal Gas said the Angeles Link project would prioritize green hydrogen.

Most experts see green hydrogen as an important clean-burning fuel for hard-to-electrify industries, such as long-haul trucking and gas-fired power generation. The city of Los Angeles, for example, wants to retrofit its Scattergood Power Plant near El Segundo to burn hydrogen instead of methane gas to generate electricity.

There are many open questions about how safe the highly-combustible gas is for proposed uses and how much water it will require to make. At the same time, extracting and burning fossil fuels for electricity and fuel also takes water — a growing problem as climate change drives longer and hotter droughts.

Experts say, if done right, hydrogen can reduce that water intake and not have a major impact on water supplies.

Also, burning hydrogen could actually worsen local, lung-damaging nitrogen-oxide air pollution, at least with the technology as it currently stands, according to energy researchers.

Reactions to the decision

SoCal Gas will now have to turn to shareholders or other sources of funding if the company wants to proceed. The company did not directly answer LAist’s questions about whether it would.

“We continue to believe that hydrogen—including clean renewable hydrogen—can help advance California’s energy and climate goals while supporting the long‑term affordability, security and reliability of energy service for customers,” SoCal Gas spokesperson Brian Haas wrote in an email to LAist.

Environmental groups celebrated the vote, while emphasizing they see green hydrogen playing a role in the state’s future.

“Residential customers should not subsidize speculative infrastructure for large industrial users,” said Michael Colvin, director of the California Energy Program at Environmental Defense Fund, in a statement.

“We look forward to working with regulators, utilities and large customers to build a credible, cost-effective strategy to cut climate pollution from sectors that are hardest to electrify,” the statement read.

Global events like the World Cup and the 2028 Olympics are sure to draw thousands of new visitors wanting to get to know Los Angeles.

L.A. has a lot to offer, including its vast and varied portfolio of public art. It’s even been referred to as the mural capital of the world. So if you want to explore some of the city’s art, here are a few murals you won’t want to miss.

Sports 

“LA Rising” at the Miyako Hotel in Little Tokyo celebrates the Dodgers’ Shohei Ohtani, depicting him in his two roles — hitter and pitcher.
- Where to find it: 328 First St., Los Angeles

“Blue Heaven on Earth” is a love letter to the Dodgers, depicting both Shohei Ohtani and the late Fernando Venezuela.
- Where to find it: 1647 Blake Ave., Los Angeles

A mural honoring Winter Olympics Gold Medalist Alysa Liu in Gardena.

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California native and Olympian Alysa Liu captured the world’s attention with her figure skating in the Winter Olympics. This mural in Gardena celebrates her win.
- Where to find it: 15532 Crenshaw Blvd., Gardena

A mural of L.A. Lakers legend Kobe Bryant and his daughter Gianna can be found outside Hardcore Fitness L.A.

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“City of Angels!” pays tribute to Lakers legend Kobe Bryant and his daughter, Gigi.
- Where to find it: 400 W. Pico Blvd., Los Angeles

Music

Whitney Houston, Rihanna, Aaliyah, Amy Winehouse and Selena are memorialized on this Hollywood mural.
- Where to find it: 7677 Sunset Blvd., Los Angeles 

“Jazz on the field” is an ode to Wrigley Field and the Dunbar Hotel in South L.A. and depicts jazz icons Louis Armstrong and Etta James, as well as Martin Luther King Jr.
- Where to find it: 43rd St. and Grand Ave., Los Angeles

When Kendrick Lamar featured Tam’s Burgers in his “Not Like Us” music video, the burger spot in Compton commissioned a mural highlighting the rapper’s unforgettable single.
- Where to find it: 1201 Rosecrans Ave, Compton

Historic to LA

A section of the Great Wall of Los Angeles mural, designed by muralist Judy Baca, that showcases pivotal moments in Los Angeles History.

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“The Great Wall of Los Angeles” is one of the largest murals in the world, and it’s supposed to get bigger. The half-mile art piece depicts California’s rich history.
- Where to find it: Along the L.A. River in the San Fernando Valley, on Coldwater Canyon Avenue between Burbank Boulevard and Oxnard Street. 

“The Blessing of the Animals” at La Placita Olvera depicts the Catholic tradition of blessing one’s animals.
- Where to find it: 115 Paseo De La Plaza, Los Angeles

“El Grito” depicts a scene that sparked Mexican independence from Spanish rule.
- Where to find it: Placita de Dolores at 831 N. Alameda St., Los Angeles

When you take a bite of the lomo saltado burrito from Merka Saltao, a fast-casual Peruvian restaurant in Culver City, one of the first things you'll notice is the sauce.

The wok-fried chunks of steak, dressed in a soy-and-oyster sauce reduction spiked with vinegar, saturate the rice inside the tortilla, highlighting the sweet heat of ají amarillo mixed with the velvety texture of pinto beans.

It's a beautiful confluence of flavors. It is also, depending on who you ask, either a creative act of evolution or a betrayal of Peruvian culinary heritage.

Standing on business

The lomo saltado burrito at Merka Saltao wasn't exactly a calculated move. Lifelong friends Alonso Franco and Ignacio Barrios — who met in high school in Lima — came to Los Angeles to bring Peruvian food to the masses, first through a ghost kitchen concept they ran from 2021 to 2023. The burrito happened almost by accident: a member of their kitchen team brought in a tortilla one day, someone suggested wrapping the lomo saltado in it, they ate it, and within three days, it was on the menu.

Merka Saltao co-founders Ignacio Barrios, left, and Alonso Franco, right, inside their Culver City restaurant. The two lifelong friends from Lima opened the fast-casual brick-and-mortar location for their Peruvian concept in August 2025.

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The data from the ghost kitchen made the case for keeping it there. Franco and Barrios had launched with around 140 dishes — lomo saltado, ceviche, chicken dishes, the works. But the numbers kept pointing to the same thing: wherever lomo saltado appeared on the menu, in whatever form, burrito, bowl, salad, it was the winner.

(Ceviche, for all its cultural cachet, is raw fish with raw onion — a harder sell for a weekday lunch. Lomo saltado, Franco noted, is steak and fries — basically a hamburger.)

The backlash

The two friends made the leap to brick-and-mortar in August 2025, opening Merka Saltao in downtown Culver City. It's one of the more competitive dining corridors in L.A., the kind of block that can support a $16 wellness bowl and a craft beer bar in the same stretch, populated by Amazon employees on lunch breaks, families on weekend outings, and food-literate regulars who will absolutely have opinions about what goes in a burrito.

Those opinions arrived faster than Franco expected. Within the first week of opening, an influencer came in and posted about the restaurant — but instead of showing the full menu, the bowls, the chicha morada, the flexibility of the concept, they showed the burrito. Just the burrito.

Franco working the wok at Merka Saltao. The high-heat wok technique at the heart of lomo saltado traces its roots to Chinese immigrants in Peru

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The comments turned quickly. "No! Peruvians don't eat burritos. ¿Qué car—o es eso?" — roughly, "what the hell is this?" — wrote one commenter. Another said "Burritos? We don't eat burritos in 🇵🇪”. Franco describes sitting at his computer reading the pile-on, feeling something between anger and devastation. "There was a moment where I probably even cried," he said, "thinking, I've made a mistake." But then he looked at the numbers. 30,000 had seen the post…. And half the comments were in his defense.

He took the conversation to Reddit, posting to r/FoodLosAngeles asking the community directly: am I wrong for this? The response was overwhelming — hundreds of comments, almost entirely in his favor, and a surge of new customers walking through the door shortly after.

Fusion by default

This is Los Angeles, where many of the dishes that define the Southern California diet were born precisely from cultures colliding. Roy Choi built an empire on Korean tacos. Al pastor traces its technique to Lebanese immigrants who brought the vertical spit. The California roll, invented by Japanese chefs in Los Angeles in the 1960s, introduced an entire country to sushi. None of these dishes destroyed the traditions they borrowed from. If anything, they expanded their audience. And the lomo saltado burrito isn't exactly a novel concept in Southern California to begin with — everyone from Pablitos Tacos in North Hollywood to Le Hut in Santa Ana, run by 2025 James Beard Award-nominated chef Daniel Castillo, has featured their own version. Even Disney's California Adventure got in on it, serving a lomo saltado burrito out of the Studio Catering Co. food truck as recently as last year.

The lomo saltado bowl and burrito at Merka Saltao in Culver City — two versions of the same dish that sparked an unlikely online debate about Peruvian culinary identity.

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Franco would also point out that lomo saltado itself — the dish the purists are so eager to protect — is a product of Chinese immigrants bringing the wok and soy sauce to Peru roughly 300 years ago. "Peruvian is by default fusion," he told me. "So we have all the right to wrap it up in a burrito." What the online critics were really doing, whether they knew it or not, was defending a dish that was itself once considered inauthentic — and doing so in the name of authenticity.

Where things stand

Since the backlash, Franco says business has been mostly steady — breaking even, which for a concept that requires high volume at a low price point, he considers a good sign. The controversy changed things in ways he didn't expect: people started coming in specifically because of the story, not just the food. He began putting himself front and center in the brand, regularly making videos on social media about what it's like to run the business, occasionally poking fun at himself and the whole debate. When we visited during the weekday lunch rush, there was a steady line of people waiting to order, many stopping to talk with Franco directly.

In a way, he's answered the authenticity question not with an argument but with a presence — showing up, telling the story, letting the food speak. "Honoring my food, if that requires pairing lomo saltado with a salad or wrapping it in a tortilla, I have no problem," he said. "I'm not being less authentic. We are evolving in Peru anytime. I have to be authentic on the individual flavor and then be flexible to reach more people to discover our flavors."

The burrito, it turns out, was never the point. It was just the door.