Bye, Bye Hollywood Sign... at Least Temporarily [Updated]

view_behind_hwdsign.jpg
Photo by work the angles via LAist Featured Photos on Flickr

[Update: Hollywood Sign Expected to Read 'Save the Peak' on Thursday. Read about it here.]

The LAPD this afternoon sent the most unusual non-chalant e-mail to the community today. "On February 11, 2010 the Hollywood sign will be covered up for an international campaign," an e-mail read. "The sign will be covered until further notice. Do not be alarmed, the sign will remain in place and there will be no changes done to the sign. This is just an informational e-mail so we do not receive phone calls from worried citizens."

That got David Markland at Metblogs curious enough to call Councilman Tom LaBonge’s office [Added: The LAPD is referring all calls to Ramsay]. But the answers he received from them only raised more questions. “You’ll have to wait til Thursday," LaBonge's public information officer Carolyn Ramsay said.

Wow, so secretive, which makes think this will be either really lame or really cool (let's hope for the latter).

Ramsay, however, did emphasize this has nothiing to do with Ke$ha's latest music video hoax. We would hope not, considering this is for an "international campaign." It's probably not for PETA's vegetarian Hollywood Sign dream (see photo here), but maybe it's for Unite for Human Rights in Iran Day? Los Angeles and Tehran are sister cities, after all, and LaBonge is the city's cheerleader on that particular issue. And Storycorps comes to town on Thursday.

But that's all guessing at this point. Anyone know what this is about?

Update: We're hearing that a formal announcement will be made soon and that it will be "all good stuff."

Update #2: The LA Times says it's a project of the Trust for Public Land. No details yet on what it is.

Update #3: Hollywood Sign Expected to Read 'Save the Peak' on Thursday. Read about it here

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Comments (5) [rss]

Something to do with the Olympics would be my guess!

Something to do with the Olympics would be my guess!

Am I going to be paying for this in next year's DMV renewal?

Trust for Public Lands, eh? Mayhaps that organization ponied up the funds to get that parcel of land adjacent to the sign and encompassing Cahuenga Peak off the market?

TPL is leading an effort to raise $12.5M to save the peak from development.

Here is the website:

http://www.savehollywoodland.org/

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