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We've kept mum about the supposed H&M coming to Pasadena because, well, we were too frightened to believe. What if we got our hopes up only to have them dashed by the evil retail god?
But now we have reached acceptance. H&M is coming to Pasadena. And H&M is coming to Hollywood, too. H&M is the fashion retailer for the broke-ish hipster, the shopping-savvy, the people who don't care about being hip but don't want to dress in Banana Republic, either. It's rumored that before the models are off the European runways, H&M is shipping knockoffs to its stores. H&M is retail heaven, as far as we're concerned, and it's coming to us. To us!
We've gone to New York for H&M. We know of people who've flown to San Francisco for H&M. And now we'll even go to Hollywood and Highland for it. That's how much we love you, H&M.
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I LOVE H&M! But when I went to the one in SF, there was an actual line out the door and down the block complete with velvet rope and a doorman with one of those people-counter clicker things. I was too discouraged by the long lines for the dressing room and cashier to buy anything, sadly enough. I hate to even imagine how much worse it'll be for the store in Hollywood.
that is hella exciting! Thank you Laist for breaking this hot hip news!
I heard it H&M is coming to the Beverly Center! What the f? I've heard about the SF one, too. I'll wait for some of the hype to die down before I go there, because I am NOT waiting in line to get into the store!
HELL YES! I've made 3 trips in the last 2 years JUST to shop at H&M. God, i hope it doesn't end up as picked over as the SF one.
Yeah! Very cool.
The Hollywood store will be the smallest of the 3 at 10,000 sq ft. Pasadena will be 12,000 sq ft, while the beverly center store will be 25,000 sq ft.
I'm one of those who drove to San Francisco for H&M. I flew to Chicago. While I lived in Dijon, I went at least twice a week to the one down the street. And now that I'm moving to Austin, Los Angeles finally gets one. What gives?!
Oh, well. It's still exciting!
not fair!