World Cup suites can cost over $200,000. Will SoFi's union workers reap the benefits?

Spectators in L.A. this summer for the World Cup could pay up to $209,000 for a private suite for just one match, but union workers at SoFi Stadium are worried they'll miss out on the action.

Bartenders, cooks, dishwashers and servers represented by Unite Here Local 11 have staffed the events held at the stadium since it opened, from the 2022 Super Bowl and NFL games every fall to Taylor Swift and Beyoncé concerts. That includes positions in suites, where fans can pay top dollar for private rooms, food and drink.

But FIFA has brought in another entity entirely to run its luxury program for World Cup fans. The company, called On Location, is FIFA's official "hospitality partner," offering those that can afford it exclusive seating, special gifts and meals. Their packages can cost tens of thousands of dollars or more.

Luxury suites for fans attending the World Cup at SoFi Stadium cost hundreds of thousands of dollars.

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FIFA

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https://fifaworldcup26.suites.fifa.com/

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Workers at SoFi say they're worried that FIFA's relationship with On Location means jobs that would typically go to union workers — and the wages and tips that go with them — will instead go to subcontractors without union protections. It's one reason they're threatening to strike when the World Cup comes to town.

 "We have so many wonderful workers who've been here season after season," said Kay Blake, a bartender from Inglewood who works at SoFi Stadium. "I don't see why they would partner with someone else to bring an experience that we can bring ourselves."

Workers also want to be paid a higher rate that reflects the sky-high ticket prices for the eight World Cup matches at SoFi Stadium. They're asking for double pay for major events including the tournament — an arrangement that the food service workers at Dodger Stadium have for the World Series, according to Unite Here.

"We're trying to ensure that there is no disparity between the profits of the company as opposed to our labor," Blake said. "We don't want to be exploited."

How does the World Cup affect labor negotiations?

Unite Here Local 11 represents around 2,000 workers at SoFi, and they're currently negotiating a new contract with Legends Global, the company that runs the stadium's bars and food services. Their old contract expired last year.

The union is leveraging its role in the coming World Cup to push for higher wages, especially at mega-events. Its workers also want protections from Immigrations and Customs Enforcement, after the agency's head said that ICE will play a key role in security for the tournament. Unite Here filed an unfair labor practice charge with the National Labor Relations Board, saying ICE's planned presence at the World Cup threatened the union's ability to collectively bargain.

But the battle over subcontracting could also lead workers to the picket line. The union says the use of subcontractors will determine who will benefit from the riches that FIFA brings to Inglewood.

"Subcontracting is supposed to be rare," Unite Here Local 11 co-president Kurt Petersen told LAist. "So in this contract, we're saying no more. It needs to end and especially needs to end at the World Cup because we want those jobs to be good jobs."

How common is subcontracting?

Petersen said the World Cup isn't the only event where jobs have been threatened. He said that union members lost out on more than 100,000 hours of work in 2025 that was instead given to subcontracted workers.

Kay Blake, the bartender, offered LAist an example: an external company paying to operate a suite or two for an event at SoFi.

"If you bring in a subcontractor, they're going to want to bring in their people," she said. "Let's say that this subcontractor usually buys one to two suites… We have a group of people called suite attendants, and so now there's one to two suites less from their workload."

Blake said that she and her co-workers are scheduled by seniority, and fewer suites could mean people work fewer hours. She also said more short-term workers at the stadium for the World Cup could dilute tips for the workers who are at SoFi year-round.

A spokesperson for Legends Global declined to comment on ongoing negotiations with Unite Here Local 11. A representative for Hollywood Park, the site of SoFi Stadium owned by Stanley Kroenke, deferred to Legends Global. FIFA also did not respond to emails requesting comment on the ongoing negotiations.

Luxury packages are the new normal

The dispute between SoFi workers and their employer comes as high ticket prices for the World Cup and 2028 Olympic Games face scrutiny and mega-event organizers emphasize luxury experiences for the very wealthy.

On Location is also the hospitality partner for the 2028 Olympic Games in Los Angeles. The company supplied the same service in Paris in 2024 — the first time the Olympics had such an official luxury service, according to the New York Times.

"The higher end can run well into the tens of thousands of euros: bespoke multiday all-inclusive packages that might include stays in five-star hotels, meals cooked by Michelin-starred chefs, seamless car service between venues and the best seats at the most in-demand events," a Times reporter described in the summer of 2024.

LAist reached out to On Location via email, requesting an interview on the services they provide and their workforce. The company didn't respond.

Isaac Martinez, a cook at SoFi Stadium who lives in Inglewood, said he's still waiting to learn what his schedule will be for the World Cup and he's worried about his hours.

Martinez told LAist that since World Cup prices are so high, he and his co-workers should get a slice of the pie.

"The people that are able to afford those tickets and those suites, they're not people like us," Martinez said through an interpreter. "They're not the people that are gonna make the food or make the experience."

The World Cup kicks off in Los Angeles on June 12 with the first U.S. men's match against Paraguay. If there's no resolution to negotiations, attendees could arrive to a picket line.