Will Your Next Vacation Be in the Inland Empire?
The region that comprises most of the San Bernardino-Riverside-Ontario area has been referred to as the Inland Empire for almost a century. This onetime mecca of citrus growing is now more well-known as a place where your hard-earned dollar gets you a bigger, suburban home a commuter's distance from Los Angeles, and a center of industry in its own right.
The area has also suffered from a tarnished reputation thanks to "corruption and scandal" in SB County, according to the Sun, but is looking to attract visitors based on its perhaps less-obvious charms. To that end, the Discover IE promotion has been launched, which aims to show off San Bernardino County's outdoor, dining, shopping, and entertainment options to bring in the almighty--and elusive--tourist dollars, which means more revenue and more jobs for IE cities.
Among the draws of San Bernardino County include Big Bear Lake, Lake Arrowhead, Joshua Tree National Park, Calico Ghost Town, Ontario Mills and Victoria Gardens malls, Cal State San Bernardino Art Museum, Planes of Fame Air Museum, the California Theatre of Performing Arts, the San Manuel Indian Casino, and the Auto Club Speedway. Ready for your vacation?