Who is Max Palevsky?
As members of the excellent American Cinematheque, we couldn't help but notice that the film-screening nonprofit recently launched a second venue: the newly-restored Aero Theatre in Santa Monica. The Max Palevsky Aero Theatre, to be exact. We keep seeing the name, in the Cinematheque e-mails, on the wall at LACMA, on the cover of this book, even in the credits of a handful of films. Once shrouded in mystery, now Google explains all: Max Palevsky, a philosophy major, founded the computer company Scientific Data Systems in the 1960s, making computers for NASA and getting bought out by Xerox before the decade came to a close. Then came the movie-produing, art collecting, and politicking — an active democrat, Palevsky supported Tom Bradley in his first mayoral run and major campaign finance reform initiatives in recent years. Not to get all gushy, but it's kinda cool that he's investing in his home city, financing the restoration of a theater so we can see, say, a 1950 noir about a frustrated mailman. More captains of industry should be so bent.