Founder Of CorePower Yoga Found Dead Under Suspicious Circumstances, Say Police
Trevor Tice, the founder and former CEO of CorePower Yoga, was found dead in a San Diego home on Monday, reports CBS 8.
His body was discovered at around 12:15 p.m. at the 900 block of Cornish Drive of the Sunset Cliffs area, reports Fox 10. Police found Tice after receiving a call for a welfare check. Officers say that the death was suspicious in nature, but have declined to say what, exactly, lead them to believe this. Police say they are currently conducting an investigation, and are interviewing residents in the area.
According to CBS 8, the property had been sold in January and had been under construction ever since. Neighbors say they don't recall seeing someone move in.
In a 2015 interview with Inc., Tice said that he used to be an entrepreneur in the IT field, and that he’d turned to yoga after a rock-climbing accident had broken both his ankles.
In 2002, Tice founded a chain of yoga studios that would eventually become CorePower Yoga. The company, based in Denver, was pulling in $45.2 million in revenue annually by 2012. As of 2016, it had more than 160 locations nation-wide, with four locations in L.A., as well as outposts in Pasadena, Torrance, and Sherman Oaks. According to Ad Age, CorePower is the largest chain of yoga studios in the United States.
The studios run on a monthly subscription model, and teach a form of yoga—the titular CorePower Yoga—that Tice had devised by culling from a number of forms including ashtanga yoga and Bikram yoga. Tice said that he’d expected CorePower to become a public company operating more than 500 studios in the United States. An online listing says that the company employs more than 1,800 people, and that it has an estimated sales volume of about $78 million.
"We are deeply saddened to confirm that our CorePower Yoga founder, Trevor Tice, passed away on Monday, Dec. 12, 2016," said Christine Turner, a spokesperson for CorePower, in a message sent to LAist. "Our community is grieving this tragic loss and honoring Trevor’s tremendous legacy."