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Hustler's New Hollywood Store Will Sell More Clothes, Including Um...Activewear

The former Hollywood Hustler store (Photo by lostinangeles via the Creative Commons on Flickr)
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If you're in the market for adult toys, you’ll soon be able to pick up some new clothing to match when Hustler opens its new Hollywood location.

After getting kicked out of their long-standing Sunset Strip location by Gwyneth Paltrow, the iconic Hustler Hollywood store will move east with decidedly more clothing options. It seems the tourist-friendly purveyor of vibrators, crotchless panties and other quality adult merch is expanding to offer more "everyday apparel and activewear”, according to Racked L.A. And while the “activewear” they’ll be selling is likely designed more for the gym than the bedroom, who’s to say where you’ll put it to good use.

"We are carrying more clothes because customers are asking for it," explains Phillip Del Rio, Hustler's vice president of retail, in an email to industry trade publication Apparel News. "Our position as a lifestyle brand is growing and we need to expand departments outside of adult product to accommodate our customers."

And while there were initial concerns that Hustler might be reducing the number of toys and other adult merch to make room for more everyday clothing, Del Rio assured LAist via email:

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We are in no way reducing the amount of adult product that the Hustler Hollywood store is selling. We are simply growing categories in addition to our ever-expanding toy selection. That department will always be a major focus of our brand.

Phew, looks like Hustler Hollywood will remain one of our favorite sex toy shops in L.A. after all.

The new Hustler Hollywood will be located at 6540 Hollywood Blvd. at the corner of Schrader Blvd., the opening date is still pending.

Editor’s Note: A previous version of this story incorrectly suggested that Hustler Hollywood would offer fewer adult toys at their new location. We apologize for the error.