Support for LAist comes from
True LA stories, powered by you
Stay Connected

Share This


Rose Parade Junkies Can Text to Get Pre-Parade Info

Photo by sdoorly via the LAist Featured Photos pool on Flickr
Our reporting is free for everyone, but it’s not free to make.
LAist only exists with reader support. If you're in a position to give, your donation powers our reporters and keeps us independent.

Rose Parade junkies, get your texting fingers ready! For the second year in a row, The Tournament of Roses is giving you the chance to text all your pre-Parade questions about bands, horses and the oh so glee-inducing float decorating in one easy step. (Or thirty easy steps, if you ask thirty questions between now and then. You know who you are.)To keep up with the record demand set last year when they unveiled the texting program, the Tournament of Roses has partnered with the Pasadena Convention and Visitor's Bureau to be sure they can get you live answers quickly. The downside is that you've got to text your questions during these text-approved times:

-Wednesday, December 29, 10 a.m. - 7 p.m.
-Thursday, December 30, 8 a.m. - 7 p.m.
-Friday, December 31, 8 a.m. - 7 p.m.
-Saturday, January 1, 8 a.m. - 4 p.m.
-Sunday, January 2, 8 a.m. - 4 p.m.

Are you ready? The magical catch phrase is easy to remember in case you get into a tournament tizzy when typing your urgent questions. Can you guess it? Can you handle it? Here goes: Text the word "Rose" followed by a question to 50649. Help Info lines open tomorrow at 10 a.m.