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What The New Sunset La Cienega Project Will Look Like

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The planned hotel portion of the Sunset La Cienega project. (Rendering courtesy of CIM Group)
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We're getting a better look at the newest addition to the Sunset Strip, the Sunset La Cienega project (formerly known as the Sunset Millennium). The project will include both a hotel and residential units, because who doesn't want to live the rock 'n' roll life on the Strip?

Demolition has already begun on the existing buildings on the south side of Sunset Boulevard, which means the Petersen office tower built in 1963 and Tiffany theater are toast, Curbed reports.

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The residential wings of the planned Sunset La Cienega project. (Rendering courtesy of CIM Group)
What will rise on the site will be two 10-story hotel towers with up to 296 rooms on the east side of La Cienega and two eight-story residential towers with 190 units on the west side, both with ground floor retail and underground parking. And of course, expensive views of the L.A. basin, where, on a clear day, you can see all the way to Long Beach.

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The project has been in the works for 15 years and is expected to take two years to complete.

The L.A. Times reports that the project comes with a price tag of $300 million.

"The Sunset Strip is known internationally," Mayor Abbe Land told the Times of why the project was approved, "and we want to live up to people's expectations." The project was actually first approved in 1999 but lawsuits and a weak real estate market, as well as it changing hands several times between developers, kept it from becoming a reality.

Hollywood developer CIM Group ended up buying the property in 2011. The hotel that will go into the project has yet to be determined, according to the Times, but, CIM co-founder Shaul Kuba says it will be four-star quality.

Of course, people who live nearby aren't happy about the construction noise and potential traffic delays.

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"They're already blocking some of the meters, you can't park here," a West Hollywood resident told CBS2. "It's just going to make it harder for everyone to find parking."

Officials say there will be short-term sidewalk and lane closures, but Sunset Boulevard is expected to remain open throughout the project, CBS2 reports.