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Last week, we stopped by the launch party for the Summer Fling truck at the Nomad Gallery. It's not a food truck per se (though it does sell awesomely prepackaged Coolhaus ice cream sandwiches). Think of the Summer Fling as more of a fashion, accessory and art store on wheels.
The local t-shirt line Blood Is The New Black, founded in 2004 by designer Mitra Khayyam, wanted a new way to display and sell the work of emerging artists, designers and photographers. They partnered with case-mate mobile accessories and Coolhaus, and are selling an assortment of items while rolling through the streets of LA.
While only sales will tell if the Summer Fling truck becomes a year-round enterprise, for now, the hot pink truck with painted unicorns on the side will certainly catch attention at any event.
How to track the Summer Fling truck? Twitter, of course.