The Future Of Streaming Has Arrived For Hollywood
Even though the new Croods sequel opened to better-than-expected returns of $9.7 million over the weekend, streaming is clearly the future and the present for Hollywood.
The Hub Entertainment Research firm reports that viewers are streaming 60% more content than a year ago. And the average household subscribes to just under five different services.
Of course, there are more options than ever: When Paramount launches its new streaming site next year, there will be seven such platforms, including the new Peacock and HBO Max services.
November and December historically are some of the best months for box-office grosses. But films like the upcoming Wonder Woman sequel will debut digitally as well as theatrically, and even acclaimed movies such as Nomadland continue to postpone their premieres at the multiplex.