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News

Sprinkles Cupcakes Sues Famous Cupcakes Over Dots

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Let's face it. Ever since Sprinkles Cupcakes in Beverly Hills first filed a copyright infringement lawsuit against Famous Cupcakes in Valley Village over the use of a modern circle, people had to give the competitor a try. What happened? Business went up for the Valley Village storefront, according to employees, as many cupcake fans discovered they liked Famous better (us included).

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Famous was using a circle-within-a circle (dot within a dot) theme on their packaging and walls, which Sprinkles uses on their cupcakes and claims they trademarked in 2007 (but wait, although she has closed shop, Leda's Bakery in Sherman Oaks did similar things on her cupcakes years before 2007, maybe Sprinkles copied her?). Today, Sprinkles will ask a judge to stop Famous. Whatever the outcome, one thing is for sure: Famous is better than Sprinkles. It just seems like someone is jealous that Famous' Desiree Adl perfected the moistness of the cake.