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Should Bailed Out Citibank be Sponsoring the Rose Bowl?

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Over $300 billion in bailout money from the government and the next place you see Citigroup's money is towards a major sponsorship of a football game. Good advertising move or waste? The money to secure their sponsorship was spent long ago, but they should still be publicly humiliated, right? We hear that in every time out a new stat about Citi's epic fail will be announced and it will be scrolled across the scoreboard as the band plays the theme from Titanic. Or something like that.