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Photo (Mystery) of the Day: X Marks the Sky Spot?

xmarksthespot.jpg
Photo by ladyshark via Instagram
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A few folks have been posting images on social media and photo-sharing site they snapped this afternoon of what looks like a great big treasure hunt in the sky. Anyone know what this "x" factor sky writing is all about? Could it be a little marketing for the X-Men: First Class movie, which comes out next week?