Perry Farrell Has A Plan To Save The Music Bizapalooza
One word: government. Farrell believes, essentially, that the government and the music industry should totally start a band. The parks and recreation department for sure has
a van we can use places to rock out, and your mom and the neighborhood won't mind the ruckus because they'll be so stoked by all the local merch being sold.
"In partnering with the city of Chicago, Lollapalooza and its owners Perry Farrell, C3 Presents and William Morris Endeavor Entertainment, have created a model that works. In a time when music programs are facing extinction in schools, Farrell tells Billboard.biz the concept of the music industry working with government should be expanded to the music business at large."
Says Perry, "We work with the city officials to beautify the parks in Chicago, and we've probably raised close to $10 million just for the parks. And ancillary income to the city on that weekend of Lollapalooza is over $30 million. So that city is getting a lot for allowing Lollapalooza to be there, and it's giving mental health to the patrons in giving them a place to let off steam and enjoy themselves."
Farrell also wants to go federal, seeking government help to regulate online music distribution. In doing so, he believes a cut of the increased revenue could go to the government with a chunk allotted toward music education.
Says the Jane's Addiction frontman,
"Let's try to organize something. It should be a case where the touring music industry, the recording music industry, distribution, all should sit down with government to figure out how we can get music to be really healthy again and recycle that money back into music, back into education, back into the city's parks and recreations where we have these great parties. I think it's a system that could absolutely work."