A Paranormal Payout For Those 12 And Up: The X Factor
222 million eyeballs (2 per face) watched Simon Cowell's shattered body Terminator itself back together last night in a musically dramatic 'The X Factor' ad that aired during Super Bowl XLV, the most-watched television program ever. Cowell's panel of cohorts for the upcoming U.S./FOX version of his British hit singing competition have yet to be revealed (or decided), reports the AP, however Deadline reveals new details like the $5 million winning record deal and 12+ age eligibility for the show's American debut. First season auditions begin March 27 in Los Angeles. The Pepsi-sponsored series and estimated $35 million promo campaign is set to launch in the fall.