Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

News

Oxnard Wants a Name Change. How About Oxnard Shores?

oxnard-shores.jpg
Stories like these are only possible with your help!
You have the power to keep local news strong for the coming months. Your financial support today keeps our reporters ready to meet the needs of our city. Thank you for investing in your community.

When you hear Oxnard, what do you think of? Maybe strawberry farms, maybe Channel Island Harbor or maybe a sleepy beachside town. But officials of the 112-year-old city are not too happy with the name anymore because it doesn't conjure up images that attract tourists.

So now a branding firm has proposed the name Oxnard Shores, already a name given to a neighborhood within the city. "It's meant to add a physical picture," a representative told the LA Times. "If there were a town called Pismo or Seal, would it mean anything to you?"

The city is named after brothers Henry T. and James Oxnard, who built a sugar-beet processing plant that is no longer around.