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We All Scream for New Ice Cream Song
New Yorkers flock to a Mister Softee ice cream truck in August 2006.
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In New York City, summer has a theme song: the loud, distorted and high-pitched jingle of Mister Softee ice cream trucks.
But as the weather warms up, a pair of Brooklyn artists is asking whether the trucks could serve up something sweeter.
Jeffrey Lopez and Lauren Rosati are holding an online competition — called the Ice Cream Headache — to come up with a better ice cream song.
So far, they have received 40 remakes and remixes of the Mister Softee theme — ranging from a Balinese take on the song to one rendered entirely by a human beatbox. The contest closes on May 5.
On Memorial Day weekend, the winning songs will blare from a rented truck as contest organizers drive around the five boroughs — serving ice cream all the while.
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