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The Brief

The most important stories for you to know today
  • Advertisers playing it safe for this year's game
    two men with shaggy brown hair sit together in a crowd and one is holding up a yellow fork.
    Actors Matthew McConaughey and Bradley Cooper appear in an Uber Eats ad linking football to a humorous food sales conspiracy.

    Topline:

    A dive into the raft of ads airing in the Big Game that were released early, aimed at rocketing around social media to build buzz before their debut Sunday, revealed the typical mix of celebrities, nostalgia, special effects and bold humor we see every year.

    What's new: New in the mix: A few efforts encouraging fans to build their own Super Bowl commercials, including an option from Uber Eats allowing users to make 1,000 versions of celebrity-filled ads and a contest sponsored by Artlist.io, an AI platform for video creation, offering $60,000 for the best subscriber-created spot.

    Read on ... to take a look at some of this year's biggest ads.

    If you're wondering whether it is truly worth the $8 million to $10 million cost per 30 seconds to air a commercial during the Super Bowl, just ask the creative minds behind the pro-Jesus advertising campaign "He Gets Us."

    According to Come Near, the group managing the "He Gets Us" campaign, after airing commercials in three previous Super Bowls, they have seen nearly 10 billion video views, more than 70 million visitors to their website HeGetsUs.com and an awareness of the campaign so high that 40% of adults in the U.S. now know about He Gets Us.

    And they expect that awareness to only expand with their fourth Super Bowl ad this Sunday titled "More," focused on the pressures many feel in modern society to pursue more of everything.

    "There's not a lot of moments like this. … We're looking for moments where people really congregate," says Simon Armour, chief creative officer for Come Near, which has crafted the "More" ad as part of a campaign called "Loaded Words." "We're constantly asking, 'Are we really meeting people where they're at?'"

    Offering a distinctly non-commercial message in the middle of the world's biggest advertising showcase is certainly one way to stand out. But that's only one of the many messages featured in an event that set a record last year — and the year before — as the most watched single telecast in U.S. history.

    A dive into the raft of ads airing in the Big Game that were released early, aimed at rocketing around social media to build buzz before their debut Sunday, revealed the typical mix of celebrities, nostalgia, special effects and bold humor we see every year.

    New in the mix: A few efforts encouraging fans to build their own Super Bowl commercials, including an option from Uber Eats allowing users to make 1,000 versions of celebrity-filled ads and a contest sponsored by Artlist.io, an AI platform for video creation, offering $60,000 for the best subscriber-created spot.

    And, as we have seen in recent years, there's a decided lack of commercials offering any kind of sharp social message. At a time when America seems more divided than ever, most advertisers don't seem keen on spending millions to address the social or political issues of the day.

    Of course, the most impressive messages may not surface until the Big Game itself. But here's a look at some of the most interesting commercials unveiled in advance, offering a look at the bold swings marketers are about to take on the biggest stage in media.

    Best use of a self-deprecating celebrity, Part 1: Raisin Bran's 'Will Shat'

    YouTube

    One of the coolest things in modern pop culture has been to watch Star Trek icon William Shatner morph from an overacting, self-serious stick in the mud into a goofy celebrity who begrudgingly accepts that it's better to play along with his peculiar kind of fame rather than resist it. The 94-year-old comes full circle with this ad for Raisin Bran that deftly spoofs both the result of eating all that fiber, Shatner's roots in science fiction and the scatological word game people likely have played with his last name for eons, introducing him in the commercial as a character named Will Shat. My favorite moment: when he looks over at a pet and asks, "Is that dog a Shih Tzu?" As a bonus, the Shat-man even made news in real life, when paparazzi thought he was eating a bowl of cereal while driving (he was actually posing for a photo shoot.)

    Most touching reference to Big Brother: Ring's 'Search Party: Be a Hero'

    YouTube

    Tell people that video doorbell company Ring can remotely link a bunch of cameras to look for something, and many may wonder if they've stumbled into a George Orwell novel. But show people how Ring cameras can be tasked to help find some of the 10 million dogs who go missing every year — using its new, free Search Party feature — and you have a teary, sentimental spot for the Big Game that pulls on the heartstrings while downplaying any concerns about Big Brother invading their privacy (fear not, Search Party is a program you have to opt into).

    Best argument to Hollywood for using AI: Xfinity's 'Jurassic Park … Works'

    YouTube

    Cool as it is to suggest that one tech geek from Xfinity could have kept all the dinosaurs from escaping Jurassic Park, the telecommunication company went one better in this ad – basically showing the potential for de-aging and computerized imagery in film by creating new scenes for the 1993 movie featuring stars Sam Neill, Laura Dern and Jeff Goldblum. In Xfinity's new spot, they're jogging with herds of dinosaurs and posing for pictures with a T. rex instead of running for their lives. Of course, a happy ending invalidates the film's whole "egotistical man shouldn't meddle with natural ecosystems he doesn't understand" message. But it will probably sell an awful lot of Wi-Fi service.

    Best use of a self-deprecating celebrity, Part 2: TurboTax's 'The Expert'

    YouTube

    Adrien's Brody's over the top antics while portraying a TurboTax expert – despite the company's insistence that the program helps keep taxes "drama free" — is a delicious send-up of his own self-serious reputation. (My fave moment is when he screeches "If there's no drama, then there's no Adrien Brody!") It's almost enough to make you forget the record-setting arrogance of his way-too-long best actor acceptance speech at last year's Oscars ceremony. Almost.

    Best headfake around men's silly sensibilities: Novartis' 'Relax Your Tight End'

    YouTube

    What's the best way to let men know there's now a less, um, invasive way of checking for prostate cancer than the old school finger method? This commercial, featuring football heroes like former New England Patriots tight end Rob Gronkowski and former Tampa Bay Buccaneers coach Bruce Arians urges men to relax their tight end — complete with shots that seem to depict that relaxation — thanks to the invention of a blood test to check for early signs. It's all a bit of cheeky good fun — OK, I couldn't resist that one — aimed at getting men to get over their hangups and get tested regularly for a disease that has an impressive survival rate if caught early.

    Best use of class warfare: Hims & Hers' 'Rich People Live Longer'

    YouTube

    Fresh off a controversy from last year, which found the telehealth company criticized for not being fully transparent about the side effects of its weight loss drugs, Hims & Hers is back with a spot that declares "the wealth gap is a health gap." Rapper and actor Common provides the voice-over for this spot, which shows wealthy people accessing all kinds of treatments and preventive care as the narration notes, "all that money doesn't just buy more stuff — it buys more time." Watching a big corporation spend millions pitching its products as an affordable way to bridge that gap, at a time when medical expenses are one of the leading causes of bankruptcy in the U.S., feels a little odd. But it's also a stroke of genius.

    Best parody of a competitor: Pepsi's 'The Choice'

    YouTube

    This spot, starting with a computer-generated polar bear getting confused after picking Pepsi over Coca-Cola in a blindfolded taste test, works in all kinds of ways. It pokes at Coke's longtime use of computerized bears in its own Big Game ads back in the day while indulging a bit of nostalgia. Extra points for a moment later in the ad that references the infamous Coldplay kiss cam incident and a cool cameo from impish director Taika Waititi.

    Most questionable joke: DoorDash's 'Beef 101'

    YouTube

    In the ad, 50 Cent presents the latest iteration of his beef with Sean "P Diddy/Puff Daddy" Combs as an epic exercise in tongue-in-cheek trolling. He reaches into a DoorDash pouch to pull out a bag of Cheesy Puffs, a pack of combs and a bottle of cognac he says is "aged four years … or 50 months. Who's keeping count?" But I bet Combs, now sitting in federal prison after his conviction on prostitution-related charges, surely is. And those who recall the allegations of sex crimes and abuse which surrounded the Combs trial, might not find a commercial seeking laughs by referencing that traumatic situation to be much fun at all.

    Most shameless pandering to bro culture: Bud Light's 'Keg'

    YouTube

    Football legend Peyton Manning, comic Shane Gillis and musician Post Malone seem mostly wasted in a nonsensical ad featuring an entire wedding party tumbling down a steep hill in pursuit of a single keg that fell off a dolly. Gillis gets the punchline, turning to the camera to say, "I give it a week," presumably in reference to the wedding. I'm betting most viewers forget about this uninspired ad even quicker.

    Best use of a conspiracy theory I might actually believe: Uber Eats: 'Hungry for the Truth'

    YouTube

    This spot continues the concept Uber Eats floated in last year's Super Bowl ad, featuring Matthew McConaughey insisting the NFL organized this whole professional football thing as a ruse to sell more food. This time, he's torturing poor fellow movie star hunk Bradley Cooper — who mostly looks like he just wants to be seen wearing gear featuring his beloved Philadelphia Eagles — pointing out all the NFL players named after food. But when he shows Cooper that the NFL Hall of Fame building looks just like a juicer — gotta say, I was nearly convinced.

  • Collected in OC
    A close-up of a pair of hands. The left hand is holding a clear circular test tube with one end open. The right hand is holding tweezers that are pinching a tiny mosquito towards the opening of the tube.
    Mosquitoes being dropped into tubes to be tested for West Nile virus.

    Topline:

    Officials in Orange County are reporting the first detection of West Nile virus in mosquitos this year.

    Where? Mosquitos collected in the Newport Beach area have tested positive for West Nile, according to Orange County Mosquito and Vector Control District. The infected insects were collected in an area bordered by Campus Drive, Jamboree Road, State Route 73 and John Wayne Airport. according to the OCMVCD.

    Any humans infected? There are no reported cases so far of West Nile in humans in Orange County.

    What’s West Nile again? For humans, the CDC says the virus is commonly spread through the bite of the infected insects and can lead to severe illness affecting the central nervous system. Symptoms can include: fever, headache, body aches, vomiting, diarrhea or rash.

    What’s being done about it? Vector Control workers will continue inspections to try and tamp down on mosquito breeding.

    What you can do: O.C. officials said dumping and draining standing water at least once a week is the best way to limit the pests in your community.

    The OCMVCD also shared these tips:

    • Clean and scrub bird baths and pet water bowls.
    • Wear repellent containing DEET, Picaridin, IR3535 or oil of lemon eucalyptus.
    • Close all unscreened doors and windows to prevent mosquitoes from entering your home or space; repair broken or damaged screens.
    • Wear light-colored, loose-fitting, long-sleeved shirts and long pants while outside at dawn and dusk.
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  • LA council OKs some new housing, delaying more
    Various people sit from behind a wooden dais with wooden name tags that read "City Clerk" "City Attorney" and "Harris-Dawson."
    A Los Angeles City Council meeting April 2, 2025.

    The Los Angeles City Council moved Wednesday to postpone some of the biggest changes possible under a new state law putting more housing near transit stops. Instead, the council advanced plans for increased density in some targeted neighborhoods.

    SB 79 is set to take effect July 1. That hotly debated state law allows apartment buildings between five and nine stories tall near train and rapid bus stops. But the law lets cities delay full implementation until 2030 by crafting local, phased-in approaches for creating more housing. On Wednesday, the council voted 13-0 in favor of a new “Low-Rise Ordinance,” allowing buildings up to four stories tall in 57 neighborhoods near transit stops.

    L.A.’s proposed new ordinance aims to delay full implementation of SB 79 in areas deemed historically significant, at high risk of fires or economically “low resource.” Advocates for increased development say the way to get rising rents under control is to build more housing. But homeowner groups in areas the city considers “high resource” have argued denser housing doesn’t belong in the nearly three-quarters of residential land zoned for single-family homes.

    Barbara Broide, a board member of the Westside Neighborhood Council, said in an earlier City Planning Commission meeting that the city’s plans to delay SB 79 by channeling growth into certain neighborhoods could have “unintended consequences.”

    “The promise of having duplex, triplex and courtyard typologies of housing are being lost with this measure,” Broide said. “Instead we’re seeing four-story apartment buildings with no setbacks, no trees, no place for families, for children to play or tomatoes to be planted.”

    Mahdi Manji, a policy director with the Inner City Law Center, said during Wednesday’s public comment period that he supported allowing mixed-income developments in neighborhoods that have historically resisted such housing. But he called for tweaks that would allow ground-level parking and greater density for projects that include more income-restricted units.

    “This could be a unique opportunity to make some of these projects a little bit more feasible while adding a little bit of deeper affordability,” Manji said.

    The plan still needs to come back to the full City Council for a final vote. Then it will head to the desk of Mayor Karen Bass. She had asked Gov. Gavin Newsom last year to veto SB 79, arguing the state shouldn’t tell L.A. how to plan for more housing.

  • House votes 215-208 to end war in Trump rebuke

    Topline:

    A bipartisan majority in the Republican-led House voted on Wednesday to end the war with Iran, the clearest rebuke yet of President Donald Trump's handling of the conflict and the subsequent economic fallout.

    About the vote: The war powers resolution passed by a vote of 215 to 208, with four Republicans joining Democrats in support.
    What it means: The vote is mostly symbolic. Democrats, despite multiple attempts, have been unable to pass a war powers resolution through the Republican-led Senate. Even if the measure passed in Congress, it would almost certainly be vetoed by Trump, whose administration has questioned the constitutionality of the War Powers Act.

    A bipartisan majority in the Republican-led House voted on Wednesday to end the war with Iran, the clearest rebuke yet of President Donald Trump's handling of the conflict and the subsequent economic fallout.

    The war powers resolution passed by a vote of 215 to 208, with four Republicans joining Democrats in support.

    The resolution had originally been set for a vote two weeks ago, but Republican leaders sent House members home early for a May recess when it appeared the largely Democratic-backed measure had enough Republican votes for passage. However, the extended break didn't shift GOP support to kill the measure.

    Ahead of the vote, House Speaker Mike Johnson, R-La., defended Trump's decision to attack Iran.

    "Remember … Iran declared war on us 47 years ago. They chant 'death to America.' The president is trying to keep the people safe," Johnson told reporters.

    The vote is mostly symbolic. Democrats, despite multiple attempts, have been unable to pass a war powers resolution through the Republican-led Senate. Even if the measure passed in Congress, it would almost certainly be vetoed by President Trump, whose administration has questioned the constitutionality of the War Powers Act.

    Still, Senate Democrats have been inching closer. Last month, they won support on a procedural measure to set up a war powers vote after a handful of Republicans broke ranks to join them. A final vote has yet to be scheduled.

    The administration has furiously pushed against the effort in both the House and Senate. Wednesday's vote signals his support for the war may be slipping even among some members of his own party.

    Now more than 90 days into the conflict, some Republicans have expressed frustration that the war does not appear to have a clear end in sight. Talks to end the war have yet to gain clear traction, casting doubt on a fragile ceasefire. Just hours before the vote, Iran and the U.S. traded strikes in the Persian Gulf.

    The conflict began on Feb 28 with strikes by U.S. and Israeli forces on Iran. Under the 1973 War Powers Act, the president has 60 days to end hostilities if there has been no congressional authorization – though he is able to seek a 30-day extension. The same law also gives Congress the ability to end hostilities by voting on a resolution to end military action, subject to presidential veto.

    The top Democrat on the House Foreign Affairs Committee, Rep. Gregory Meeks, D-N.Y., warned ahead of the May recess when the vote was delayed that the plan was sure to pass.

    "Let's be clear: Republicans pulled this vote because they knew they were going to lose it," Meeks said. "They know this war is a political and strategic disaster."
    Copyright 2026 NPR

  • You could pay up to $1K more to insure your EV
    A grey electric vehicle plugged into a charging station. On the bottom of the driver side door is the word "Jaguar."

    Topline:

    The latest data shows that EVs typically cost $3,159 per year to insure — nearly $1,000 more than gas-powered cars. It’s an added burden that could make the payback period on EVs significantly longer.

    The cost breakdown: On average, the insurance gap between electric and internal combustion engine, or ICE, vehicles was 42%, according to a report released today by the insurance-comparison marketplace Insurify. But it varies drastically by state and model. The most expensive locale was Washington, D.C., where coverage cost $6,394 versus $4,124 for ICE cars. In California, coverage for electric cars costs $3,584 on average versus $2,969 for ICE cars.

    Which car brands have the highest insurance? Generally speaking, luxury brands like Tesla, Mercedes-Benz, and Audi are particularly expensive to insure, with premiums on many models topping $4,000. Volvo, Chevrolet, Ford, and Hyundai offer cars at the lower end of the spectrum. Insurify wouldn’t disclose which insurers had the most expensive rates, but did say Lemonade, Root, and GEICO offered the most affordable EV coverage. A primary reason for the disparity is that EVs cost more to fix.

    Electric vehicles offer many opportunities to save money: on gas, on oil changes, on engine maintenance. But, it turns out, insurance isn’t one of them. In fact, the latest data shows that EVs typically cost $3,159 per year to insure — nearly $1,000 more than gas-powered cars. It’s an added burden that could make the payback period on EVs significantly longer.

    On average, the insurance gap between electric and internal combustion engine, or ICE, vehicles was 42%, according to a report released by the insurance-comparison marketplace Insurify. But it varies drastically by state and model. The most expensive locale was Washington, D.C., where coverage cost $6,394 versus $4,124 for ICE cars. Maine was the cheapest at $1,476, just $184 more than a conventional car. The difference was most pronounced in Rhode Island, which has a 73% spread.

    Generally speaking, luxury brands like Tesla, Mercedes-Benz, and Audi are particularly expensive to insure, with premiums on many models topping $4,000. Volvo, Chevrolet, Ford, and Hyundai offer cars at the lower end of the spectrum. Insurify wouldn’t disclose which insurers had the most expensive rates, but did say Lemonade, Root, and GEICO offered the most affordable EV coverage.

    “Insurers were charging those higher premiums to balance their risks,” said Julia Taliesin, an economic analyst and insurance agent at Insurify, who wrote the report. It is based on more than 235 million quotes in Insurify’s proprietary database. Seven states — Alaska, Hawai‘i, North Dakota, New Hampshire, South Dakota, Vermont, and Wyoming — are excluded due to lower quoting volume. But high insurance expenses means it can take more driving before an EV pays for itself through lower fuel and operating costs. Even if electricity were free and gas stays at $4 per gallon it translates to at least 5,800 more miles a year compared to a car that gets 25 mpg.

    A primary reason for the disparity is that EVs cost more to fix.

    “We do see that there is a delta in the cost of repair for electric vehicles compared to ICE,” said Ryan Mandell, a vice president of strategy and market intelligence at Mitchell, a company which provides data and software related to car repairs. He pegs the difference at about 15%, noting that batteries are relatively expensive to fix and for mechanics to work around and that EVs have complicated electronics. But there are more fundamental factors as well, like the lack of an engine.

    Mandell gave the Ford F-150 as an example. From 2022 to 2025 an electric version of the pickup truck, called the Lightning, was available alongside gas-only and hybrid versions. When Mitchell subjected the gasoline and EV models to a front-end crash test the engine in the traditional model actually absorbed quite a bit of the impact. Because it doesn’t have that additional structure, Ford designed the Lightning with additional reinforcement that cost around 30% more to fix.

    “The Lightning had more crash parts on the front of the vehicle,” said Mandell. He also noted that Ford requires removing the battery before doing any work, which increases labor costs. “It adds up.”

    Repair costs, however, are not the only factor insurers consider. Insurify’s data showed insurance rates for the two trucks are roughly the same, which Taliesin said suggests driver demographics and behavior play a role, too. “One of the most significant is personal driving history and credit history,” she said. Given the Lightning’s much higher cost, the credit scores of owners could potentially be higher. And Insurify’s data shows that the ticket and accident rates for Lightning drivers are about half that of traditional F-150s.

    “Factors like climate risk, vehicle theft rates, population density, insurance regulation, repair infrastructure, and EV adoption levels contribute to regional cost differences,” the Insurify report stated. In several states it cited climate-driven extreme weather, such as hurricanes and flooding, as drivers of high costs.

    This EV insurance story isn’t unique to the United States. In 2024, BloombergNEF found about the same spread in the United Kingdom and Germany. France saw double the disparity. Overall, though, American EV owners still paid 87% more for insurance than Europeans.

    “Several model-specific factors have driven the wider cost gaps in the large and SUV segments,” said Aleksandra O’Donovan, head of electrified transport at BloombergNEF, pointing to the Tesla Model Y as a particularly extreme example. “[The U.S. price] is nearly triple the insurance rate for the same vehicle in Germany.”

    From 2023 to 2025, the EV insurance gap in the U.S. grew from 29% to 49%. But this year, it came down slightly, which Taliesin said is among a few good signs for EV drivers. Another is that the disparity among cars made in the last two years was only 18 percent — compared 42% across all years.

    That drop is partly because auto insurance prices fell across the board in the last year. But Taliesin also said that ICE cars are catching up to EVs in terms of how complicated and expensive they are to fix. The cost of EV batteries is also trending downward, too. As EV sales have grown, there is more data for companies to base their prices on and more incentive for them to court EV owners.

    ”We’ve been seeing a ton of insurance-shopping behavior as insurers have been dropping their rates to compete for business,” said Taliesin, who is bullish for consumers. “That’s definitely a welcome reprieve.”

    This article originally appeared in Grist at https://grist.org/transportation/the-hidden-cost-of-owning-an-ev-expensive-insurance/.

    Grist is a nonprofit, independent media organization dedicated to telling stories of climate solutions and a just future. Learn more at Grist.org