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The Brief

The most important stories for you to know today
  • Advertisers playing it safe for this year's game
    two men with shaggy brown hair sit together in a crowd and one is holding up a yellow fork.
    Actors Matthew McConaughey and Bradley Cooper appear in an Uber Eats ad linking football to a humorous food sales conspiracy.

    Topline:

    A dive into the raft of ads airing in the Big Game that were released early, aimed at rocketing around social media to build buzz before their debut Sunday, revealed the typical mix of celebrities, nostalgia, special effects and bold humor we see every year.

    What's new: New in the mix: A few efforts encouraging fans to build their own Super Bowl commercials, including an option from Uber Eats allowing users to make 1,000 versions of celebrity-filled ads and a contest sponsored by Artlist.io, an AI platform for video creation, offering $60,000 for the best subscriber-created spot.

    Read on ... to take a look at some of this year's biggest ads.

    If you're wondering whether it is truly worth the $8 million to $10 million cost per 30 seconds to air a commercial during the Super Bowl, just ask the creative minds behind the pro-Jesus advertising campaign "He Gets Us."

    According to Come Near, the group managing the "He Gets Us" campaign, after airing commercials in three previous Super Bowls, they have seen nearly 10 billion video views, more than 70 million visitors to their website HeGetsUs.com and an awareness of the campaign so high that 40% of adults in the U.S. now know about He Gets Us.

    And they expect that awareness to only expand with their fourth Super Bowl ad this Sunday titled "More," focused on the pressures many feel in modern society to pursue more of everything.

    "There's not a lot of moments like this. … We're looking for moments where people really congregate," says Simon Armour, chief creative officer for Come Near, which has crafted the "More" ad as part of a campaign called "Loaded Words." "We're constantly asking, 'Are we really meeting people where they're at?'"

    Offering a distinctly non-commercial message in the middle of the world's biggest advertising showcase is certainly one way to stand out. But that's only one of the many messages featured in an event that set a record last year — and the year before — as the most watched single telecast in U.S. history.

    A dive into the raft of ads airing in the Big Game that were released early, aimed at rocketing around social media to build buzz before their debut Sunday, revealed the typical mix of celebrities, nostalgia, special effects and bold humor we see every year.

    New in the mix: A few efforts encouraging fans to build their own Super Bowl commercials, including an option from Uber Eats allowing users to make 1,000 versions of celebrity-filled ads and a contest sponsored by Artlist.io, an AI platform for video creation, offering $60,000 for the best subscriber-created spot.

    And, as we have seen in recent years, there's a decided lack of commercials offering any kind of sharp social message. At a time when America seems more divided than ever, most advertisers don't seem keen on spending millions to address the social or political issues of the day.

    Of course, the most impressive messages may not surface until the Big Game itself. But here's a look at some of the most interesting commercials unveiled in advance, offering a look at the bold swings marketers are about to take on the biggest stage in media.

    Best use of a self-deprecating celebrity, Part 1: Raisin Bran's 'Will Shat'

    YouTube

    One of the coolest things in modern pop culture has been to watch Star Trek icon William Shatner morph from an overacting, self-serious stick in the mud into a goofy celebrity who begrudgingly accepts that it's better to play along with his peculiar kind of fame rather than resist it. The 94-year-old comes full circle with this ad for Raisin Bran that deftly spoofs both the result of eating all that fiber, Shatner's roots in science fiction and the scatological word game people likely have played with his last name for eons, introducing him in the commercial as a character named Will Shat. My favorite moment: when he looks over at a pet and asks, "Is that dog a Shih Tzu?" As a bonus, the Shat-man even made news in real life, when paparazzi thought he was eating a bowl of cereal while driving (he was actually posing for a photo shoot.)

    Most touching reference to Big Brother: Ring's 'Search Party: Be a Hero'

    YouTube

    Tell people that video doorbell company Ring can remotely link a bunch of cameras to look for something, and many may wonder if they've stumbled into a George Orwell novel. But show people how Ring cameras can be tasked to help find some of the 10 million dogs who go missing every year — using its new, free Search Party feature — and you have a teary, sentimental spot for the Big Game that pulls on the heartstrings while downplaying any concerns about Big Brother invading their privacy (fear not, Search Party is a program you have to opt into).

    Best argument to Hollywood for using AI: Xfinity's 'Jurassic Park … Works'

    YouTube

    Cool as it is to suggest that one tech geek from Xfinity could have kept all the dinosaurs from escaping Jurassic Park, the telecommunication company went one better in this ad – basically showing the potential for de-aging and computerized imagery in film by creating new scenes for the 1993 movie featuring stars Sam Neill, Laura Dern and Jeff Goldblum. In Xfinity's new spot, they're jogging with herds of dinosaurs and posing for pictures with a T. rex instead of running for their lives. Of course, a happy ending invalidates the film's whole "egotistical man shouldn't meddle with natural ecosystems he doesn't understand" message. But it will probably sell an awful lot of Wi-Fi service.

    Best use of a self-deprecating celebrity, Part 2: TurboTax's 'The Expert'

    YouTube

    Adrien's Brody's over the top antics while portraying a TurboTax expert – despite the company's insistence that the program helps keep taxes "drama free" — is a delicious send-up of his own self-serious reputation. (My fave moment is when he screeches "If there's no drama, then there's no Adrien Brody!") It's almost enough to make you forget the record-setting arrogance of his way-too-long best actor acceptance speech at last year's Oscars ceremony. Almost.

    Best headfake around men's silly sensibilities: Novartis' 'Relax Your Tight End'

    YouTube

    What's the best way to let men know there's now a less, um, invasive way of checking for prostate cancer than the old school finger method? This commercial, featuring football heroes like former New England Patriots tight end Rob Gronkowski and former Tampa Bay Buccaneers coach Bruce Arians urges men to relax their tight end — complete with shots that seem to depict that relaxation — thanks to the invention of a blood test to check for early signs. It's all a bit of cheeky good fun — OK, I couldn't resist that one — aimed at getting men to get over their hangups and get tested regularly for a disease that has an impressive survival rate if caught early.

    Best use of class warfare: Hims & Hers' 'Rich People Live Longer'

    YouTube

    Fresh off a controversy from last year, which found the telehealth company criticized for not being fully transparent about the side effects of its weight loss drugs, Hims & Hers is back with a spot that declares "the wealth gap is a health gap." Rapper and actor Common provides the voice-over for this spot, which shows wealthy people accessing all kinds of treatments and preventive care as the narration notes, "all that money doesn't just buy more stuff — it buys more time." Watching a big corporation spend millions pitching its products as an affordable way to bridge that gap, at a time when medical expenses are one of the leading causes of bankruptcy in the U.S., feels a little odd. But it's also a stroke of genius.

    Best parody of a competitor: Pepsi's 'The Choice'

    YouTube

    This spot, starting with a computer-generated polar bear getting confused after picking Pepsi over Coca-Cola in a blindfolded taste test, works in all kinds of ways. It pokes at Coke's longtime use of computerized bears in its own Big Game ads back in the day while indulging a bit of nostalgia. Extra points for a moment later in the ad that references the infamous Coldplay kiss cam incident and a cool cameo from impish director Taika Waititi.

    Most questionable joke: DoorDash's 'Beef 101'

    YouTube

    In the ad, 50 Cent presents the latest iteration of his beef with Sean "P Diddy/Puff Daddy" Combs as an epic exercise in tongue-in-cheek trolling. He reaches into a DoorDash pouch to pull out a bag of Cheesy Puffs, a pack of combs and a bottle of cognac he says is "aged four years … or 50 months. Who's keeping count?" But I bet Combs, now sitting in federal prison after his conviction on prostitution-related charges, surely is. And those who recall the allegations of sex crimes and abuse which surrounded the Combs trial, might not find a commercial seeking laughs by referencing that traumatic situation to be much fun at all.

    Most shameless pandering to bro culture: Bud Light's 'Keg'

    YouTube

    Football legend Peyton Manning, comic Shane Gillis and musician Post Malone seem mostly wasted in a nonsensical ad featuring an entire wedding party tumbling down a steep hill in pursuit of a single keg that fell off a dolly. Gillis gets the punchline, turning to the camera to say, "I give it a week," presumably in reference to the wedding. I'm betting most viewers forget about this uninspired ad even quicker.

    Best use of a conspiracy theory I might actually believe: Uber Eats: 'Hungry for the Truth'

    YouTube

    This spot continues the concept Uber Eats floated in last year's Super Bowl ad, featuring Matthew McConaughey insisting the NFL organized this whole professional football thing as a ruse to sell more food. This time, he's torturing poor fellow movie star hunk Bradley Cooper — who mostly looks like he just wants to be seen wearing gear featuring his beloved Philadelphia Eagles — pointing out all the NFL players named after food. But when he shows Cooper that the NFL Hall of Fame building looks just like a juicer — gotta say, I was nearly convinced.

  • About 25K to lose legal protections

    Topline:

    An estimated 26,000 children who entered the U.S. without parents or guardians are expected to be left without independent legal representation as soon as Monday, according to lawyers who help represent them.

    Background: For more than two decades, the U.S. has been required by law to protect children who cross the border alone, through the Office of Refugee Resettlement (ORR).

    But in November, ORR stopped paying for those legal services, after lawyers declined to provide the agency with confidential information it had requested about the children.

    An estimated 26,000 children who entered the U.S. without parents or guardians are expected to be left without independent legal representation as soon as Monday, according to lawyers who help represent them.

    For more than two decades, the U.S. has been required by law to protect children who cross the border alone, because of fears that they could be easily exploited, abused or trafficked. After children cross the border unaccompanied, they are typically transferred to the Office of Refugee Resettlement (ORR). A network of nearly 100 legal groups helps provide children who arrive in ORR custody with legal services, funded by Congress.

    But in November, ORR stopped paying for those legal services, after lawyers declined to provide the agency with confidential information it had requested about the children. The attorneys say that information is covered by attorney-client privilege.

    "The government is withholding payment for work that has already been performed in order to extract confidential information about kids, information the government has no right to," Acacia Center for Justice, the nonprofit that manages the legal services contract with ORR, said in a statement on Thursday.

    ORR did not renew the contract with the network of legal providers, which expired Friday.

    Alexa Sendukas, an attorney at the Galveston-Houston Immigrant Representation Project, one of the organizations that provides legal help to migrant children, said that come Monday, the children may have to represent themselves in court and that most who would have to do that would likely end up being deported.

    "We know that without a lawyer, unaccompanied children win the right to stay in the United States less than 1% of the time," said Sendukas. "And they've come to the United States seeking safety and protection. And what this administration is asking us to do now is to turn our backs on them completely. And they will undoubtedly be sent to harmful, dangerous situations. And I worry some will be killed if they lose their lawyers."

    A group of legal nonprofits filed a lawsuit last year asking a judge to order the government to pay them for what it is owed — some $65 million — and continue paying them for more services. After going more than eight months without pay from ORR, some legal service providers have had to reduce their staff.

    "Due to the loss of funding for children's immigration work, ProBAR laid off more than 20% of its staff this week," Lauren Fisher Flores, the legal director of ProBAR, a project of the American Bar Association that provides legal services to children in ORR care, said in an emailed statement on July 31.

    On July 29, Acacia received notice from the federal government that ORR was considering a new contract, potentially with different legal providers. But ORR did not share much more information.

    "It is not clear who the new contractor will be. They have not answered the questions that we have put to them," said Bettina Rodriguez Schlegel of Acacia, in response to a question from NPR. "And so there remains a lot of uncertainty and a great deal of concern."

    Neither ORR nor the White House responded to NPR's requests for comment about this story.

    Almost 1,800 children were in ORR custody in June, according to agency data. ORR has a legal obligation based on a 2008 law to promptly match children with guardians, or "sponsors," in the U.S. who can take care of them. Those children were held in custody for an average of 194 days before being released to sponsors, which lawyers who represent the children say is unusually long and has been detrimental to the health and safety of the children.

    For years, lawyers from the network have given presentations for children arriving in ORR care to inform them of their rights and screen them to determine which legal services they are eligible for. Children who are victims of trafficking or abuse, for example, are entitled to special protections. Some of the network's lawyers told NPR they will no longer be able to provide some of those services.

    But some of the attorneys say they won't simply abandon the children, even though the contract has not been renewed and they have not been paid by ORR.

    "We have an ethical responsibility. We can't just drop a case. If you have a hearing tomorrow, we can't just not show up because the government decided to stop paying us," said Mickey Donovan, the director of legal services at Immigrant Defenders Law Center. "So we'll be there in court on Monday, to introduce ourselves to kids and try to do what we can to prevent their deportation."

    Copyright 2026 NPR

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  • L.A. signs pitcher Tarik Skubal
    A man in a Detroit Tigers baseball uniform in the middle of a pitch
    Tarik Skubal of the Detroit Tigers pitches against the Baltimore Orioles during the second inning at Comerica Park on July 29.

    Topline:

    The Los Angeles Dodgers have acquired the biggest prize on the trade deadline market, getting two-time reigning AL Cy Young Award winner Tarik Skubal from the Detroit Tigers on Saturday night.

    Why it matters: Skubal is the latest star to join the high-priced roster for the Dodgers, which already has big-name players like Shohei Ohtani, Yoshinobu Yamamoto and Mookie Betts.

    The Los Angeles Dodgers have acquired the biggest prize on the trade deadline market, getting two-time reigning AL Cy Young Award winner Tarik Skubal from the Detroit Tigers on Saturday night.

    Skubal got the news during the Tigers’ 8-6 win over the Athletics and was emotional after the game as he prepared to leave the team that drafted him in 2018 and developed him into a star to join the two-time defending World Series champions.

    “I’m excited to be a Dodger,” he said. “I’m excited to get down there and meet all those guys and chase three championships in a row. That’s hard to do, so I’m so excited to be a part of that. But it’s a lot of different emotions. Definitely kind of a roller coaster a little bit.”

    Skubal is the latest star to join the high-priced roster for the Dodgers that already has big-name players like Shohei Ohtani, Yoshinobu Yamamoto and Mookie Betts. If everyone is healthy, he could be part of a rotation with Ohtani, reigning World Series MVP Yamamoto, fellow two-time Cy Young Award winner Blake Snell and Tyler Glasnow. The Dodgers lead the majors with a 3.36 ERA from their starting pitchers and now add Skubal to the mix.

    The Dodgers are in first place in the NL West and were already the favorites to become the first team to three-peat since the New York Yankees from 1998-2000 before adding Skubal. They began the season with a $323.3 million opening-day payroll for their 40-man roster and a $163.7 million tax for a $487.1 million total. They will pay Skubal about $9.5 million for the remainder of the season.

    ESPN first reported the deal and said the Tigers would receive three minor league prospects in right-handers River Ryan and Brady Smith and outfielder Zyhir Hope.

    Skubal is eligible for free agency after the World Series. He has a $32 million salary, a record total in arbitration, after the team offered $19 million, and is expected to sign a massive contract in the offseason.

    The 29-year-old lefty said in July that it was his preference to finish the season with the Tigers and to compete for a World Series championship, which has eluded the franchise since 1984. Skubal took the loss in the decisive Game 5 of the division series against Cleveland in 2024 and then got a no-decision in a 15-inning loss to Seattle in Game 5 of the division series last year.

    He said it was “very tough” to leave the Tigers having fallen short of the goal of winning a title.

    “Ever since that ’24 Game 5, the failure that I experienced on the mound, I’ve used that as fuel to try and bring a World Series to the city of Detroit. I truly did,” he said. “That whole offseason, I’ve never been more motivated and then go in and we lose Game 5 again. That failure kind of sparks some more motivation, just to dig deeper and see how good you can truly be. The goal was always to win a World Series for the city, for the organization that took a chance on me. It’s tough. I love all those guys in there. They’re some of my best friends.”

    Detroit planned to contend again this season, bolstering the Skubal-led rotation by giving two-time All-Star pitcher Framber Valdez a $115 million, three-year contract in free agency and retaining three-time All-Star infielder Gleyber Torres with a $22 million deal.

    The Tigers, though, got off to a rough start and are currently 2 1/2 games out of the last wild-card spot in the American League.

    “It’s crazy. Going into the season, this isn’t what I planned on doing,” Skubal said. “But circumstances change, situations change, and I’m very appreciative of everything the Tigers have done for me.”

    They bounced back in June and most of July to get into playoff contention with Skubal leading a rotation and three All-Stars in the lineup: rookie infielder Kevin McGonigle, catcher Dillon Dingler and outfielder Riley Greene.

    With a chance to possibly persuade management to keep Skubal by improving its playoff positioning, Detroit lost ground by dropping four of its last five games at home, including Skubal’s last start that was made even more memorable by a late-inning collapse.

    The Tigers led Baltimore 7-0 after six innings Wednesday and lost 10-9 in 12 innings. Skubal started the game, recorded his 1,000th career strikeout and was cheered at every opportunity by a crowd of 34,406.

    “I’ve watched this guy rise to the top of the sport,” manager A.J. Hinch said. “He’s carried us a lot. I’ll forever be grateful that our paths crossed and the things that he did for this organization and for a couple of playoff teams. His presence, his work ethic, his example, his dominance. There’s so much to go through, it’s hard to capture in one quote or kind of one setting. But I’m very grateful that I was able to manage him for the time that I did.”

    Skubal is 7-5 this season with a 2.79 ERA and 116 strikeouts in 96 2/3 innings. He is 61-42 with a 3.04 ERA over seven seasons, all in Detroit. In two postseasons, Skubal is 2-1 with a 2.04 ERA in six starts.

    Skubal had a minimally invasive surgery on May 6 to remove a loose body from his pitching elbow and returned to pitch on June 13.

    “The way the surgery went is exactly how it was supposed to go,” he said in July.

    ___

    AP Sports Writer Larry Lage in Detroit contributed to this report

  • Tribute concert happening at The Broad
    A woman dressed in a black outfit and hat is singing in front of a microphone.
    Yoko Ono performs at Cafe OTO on March 22, 2014 in London, England.

    Topline:

    Yoko Ono is having her first solo retrospective in Southern California, Yoko Ono: Music of the Mind, at The Broad.

    About the show: As part of the survey of Ono's career, the museum is putting together a music tribute to Ono, featuring bands and musicians across genres and generations inspired by the artist.

    Who is performing: The show is curated by Cibo Matto's Yuka Honda, the show on Saturday, Aug. 8, features Yo La Tengo, Wilco member Nels Cline, Satomi Matsuzaki from Deerhoof and more.

    Yoko Ono is having her first solo retrospective in Southern California, Yoko Ono: Music of the Mind, at The Broad in downtown Los Angeles.

    As part of the survey of her career, a special tribute concert, Yoko Only, featuring artists inspired by Ono, including Yo La Tengo, Tune-Yards and other musicians spanning genres and generations is scheduled for Saturday, Aug. 8.

    If you only know Yoko Ono because of that whole Beatles thing ...

    The 93-year-old Ono has been a major avant-garde art figure since the 1960s. In one of her most famous works, long considered a cornerstone of feminist art, Ono sat on stage as audience members cut away pieces of her clothing.

    Her experimentation spills over into music

    In the late 1960s, Ono formed a band of sorts with John Lennon, originally as a conceptual art piece for a show. The Plastic Ono Band featured a rotating cast of members including some jaw-dropping names: Eric Clapton, George Harrison, Ringo Starr and Keith Moon.

    Plastic Ono Band

    On Dec. 11, 1970, both Ono and Lennon released their respective debut solo albums — John Lennon/Plastic Ono Ban and Yoko Ono/Plastic Ono Band.

    Lennon's version — musically stripped down and lyrically raw — was lauded by critics at the time.

    Ono's version — where vocal experimentation took center stage — was panned. Here's what music writer Marissa Lorusso said of the album for NPR in 2021.

    "You hear Ono's voice wailing the song's title, Why, over and over — frenzied, intense and often nearly indistinguishable in tone from the guitar."

    In the decades since its release, Yoko Ono/Plastic Ono Band has found new appreciation, particularly among musicians the likes of Kim Gordon and Yuka Honda.

    'Yoko Only'

    About the concert

    Location: East West Bank Plaza at The Broad, 221 S. Grand Ave., Los Angeles
    Date: Saturday, Aug. 8, 7:30 to 11 p.m.

    About the lineup

    The music of Yoko Ono and Plastic Ono Band will be performed by:

    • Yo La Tengo with Nels Cline and Yuka Honda
    • Featured artists: Theo Bleckmann, Finom, Dave Harrington, Emi Helfrich, Satomi Matsuzaki (Deerhoof), Maggie Parkins, Patrick Shiroishi, Corin Tucker (Sleater-Kinney), Sylvan Esso, Tune-Yards and Rufus Wainwright.

    Honda, half of the 1990s New York duo Cibo Matto, is the tribute concert's guest curator.

    "Everyone from Tune-Yards to Satomi Matsuzaki of Deerhoof to Sylvan Esso, Yo La Tengo, Rufus Wainwright — they all cite Yoko as a major influence on them as artists," said Ed Patuto, The Broad's director of audience engagement, who reached out to ask Honda to participate.

    "Her music and her lyrics oftentimes have that poeticism. Yuka has done arrangements that really do this work justice," Patuto continued. "We're gonna introduce Angelenos to Yoko the musical composer."

  • City aims to slash hundreds of jobs
    A black man in a suit and tie and wearing glasses standing in front of a lantern, speaking.
    Long Beach Mayor Rex Richardson speaks at a press conference about the city budget as City Manager Tom Modica listens. The two outlined a series of cuts they said are necessary to balance the municipal budget on July 30, 2026.

    Topline:

    More than 260 city employees could be laid off and over 200 more vacant positions could be cut in departments ranging from fire and police to homeless services in order to close a $58 million budget gap the the city of Long Beach faces next year, according to a budget proposal from Long Beach City Manager Tom Modica.

    Why it matters: Layoffs could claim 4% of the city’s nearly 6,000-person workforce, with additional cuts at libraries, parks and the city’s homeless services hub as Long Beach copes with rising personnel costs, soaring legal payouts, a clawback of federal grants and a slowdown in the local economy that has stifled tax revenue.

    This story first appeared on Long Beach Post

    More than 260 city employees could be laid off and over 200 more vacant positions could be cut in departments ranging from fire and police to homeless services in order to close a $58 million budget gap the city faces next year, according to a budget proposal from Long Beach City Manager Tom Modica released on Thursday.

    The $4 billion spending plan, which covers the 2026-27 fiscal year, includes some new spending, including a 12-person High Crime Focus Team and expanded real-time crime center in the Police Department, permanent funding for Fire Engine 17 near Stearns Park, money for replacing traffic signs and sprucing up medians, investments in the city’s police crime lab and a $6.5 million helicopter paid for using forfeited assets and a law enforcement grant.

    But the cuts outsize the gains. Layoffs could claim 4% of the city’s nearly 6,000-person workforce, with additional cuts at libraries, parks and the city’s homeless services hub as Long Beach copes with rising personnel costs, soaring legal payouts, a clawback of federal grants and a slowdown in the local economy that has stifled tax revenue.

    A range of positions are set to be cut, spanning more than a dozen departments or offices, from managerial roles to rank-and-file employees. It includes fire captains and police lieutenants, analysts and clerks, crossing guards, librarians and investigators, among others. Officials have said the impact will be felt citywide, in the government’s ability to analyze and respond to emerging issues.

    A city spokesman noted that police and fire employees losing their jobs will be transferred to open roles elsewhere in the departments, including in a new patrol beat specific to the shoreline. Many other employees will not be as lucky.

    How we got here

    This is the first time Long Beach has proposed layoffs for employees paid out of its general fund in nearly six years. Dozens of Health Department jobs were cut in 2024, but those positions were tied specifically to the loss of state grant funding and the conclusion of Long Beach Recovery Act pandemic aid.

    The past couple of budgets relied on reserve cash to cover their shortfalls and delay layoffs — $7.8 million in fiscal year 2025 and $5.8 million in fiscal year 2024, the latter pulled from COVID recovery funds. But officials say that strategy was short-term and unsustainable.

    The city already pulled $27 million from four reserve accounts to close out the current fiscal year, exhausting its operating reserves and taking $16.5 million from its $50.1 million emergency reserve — money set aside specifically for natural disasters and unforeseen crises.

    The moves would save $55.9 million, allowing the city to add $9.8 million back to reserves. It currently has only $33.6 million in reserves.

    What's on the chopping block

    In public safety, the city proposed shutting down Fire Engine 14, which operates out of the station near Colorado Lagoon, to save $3.8 million, citing data showing it responds to the fewest fire calls in the city and 87% of calls received are for paramedics. Officials also proposed converting one engine from permanent staffing to cheaper overtime; in the Police Department, they suggest eliminating 17 vacant patrol officer positions, cutting $2.68 million in police overtime, consolidating part of financial crimes into property crimes, and eliminating 18 investigator roles.

    Pressed by the loss of $11 million in county, state and federal funding, the Health Department faces heavy losses, including 79 positions cut — including eight positions within the city homelessness bureau. The reductions will affect programs and agencies that handle medical shuttle services, weekend homelessness outreach, one of the city’s two mobile homeless outreach centers, workforce development and homelessness prevention.

    If approved, the proposed budget would also cut more than half of its motel voucher shelter rooms (from 40 to 15) and offer rapid rehousing assistance to 45 fewer households. City leaders said the cuts are targeted to keep all municipal shelter beds open, a crucial need as Long Beach struggles to reduce local homelessness, which rose by 3.7% in the past year.

    Programs and services citywide would also see reductions. Hours and days at five city libraries — Bayshore, Burnett, El Dorado, Harte and Michelle Obama — would be cut to five days a week under reduced hours. Teen programming at Chavez Park, summer swim classes at Jordan and Millikan high schools, and the city’s involvement with the afterschool WRAP program are all expected to be eliminated.

    An additional 25 positions would be cut by contracting out services for parking collections, school crossing guards and the city’s reprographics office. To offset administrative cuts in Public Works, parking meters would be installed around City Hall, Lincoln Park, the courthouse and Ocean Boulevard, and citywide parking rates would rise from $2 to $3 an hour, with the revenue redirected to street light repairs, solar conversions, weed abatement and median upkeep.

    Several departments would also see agencies consolidated, which officials say is part of a necessary restructuring to focus on emerging issues like traffic safety and community health.

    What’s next

    Workers were informed of potential layoffs as early as Thursday morning. Civil service rules allow for employees with more experience to bump those with fewer years on the job, meaning workers can move within or across departments, displacing colleagues.

    The plan is not finalized yet. Going forward, the City Council will deliberate the budget through a series of public meetings, town hall forums and study sessions until final approval, typically at the end of September.

    The earliest potential adjustments came Thursday, during Mayor Rex Richardson’s proposed version of the budget that would restore several programs and reinstate 70 positions.

    For example, Richardson said he wants to undo the plan for a rotating engine; keep four of the 17 eliminated police patrol positions and two Quality of Life officers, while reinstating $400,000 for officers’ overtime pay; preserve youth programs, and homelessness programs; add new disease prevention and nursing positions; and continue to fund the Office of Equity position that oversees the city’s deportation defense fund while also adding more money to its account. The defense fund currently has $548,000.

    Funding, he explained, could come from a line of new sources, like the $7 million to $8 million expected annually from the voter-approved county Measure ER, an updated cost-recovery agreement with the Port of Long Beach for fire services adding $5.9 million and $1.5 million saved from not holding a general election because races were already decided in the June primary.

    Sparing no detail on the starkness of the economic picture, officials say it figures to get worse before it gets better. After a $27.3 million deficit expected next year, officials are confident they will have consecutive years of meager surpluses.

    Despite the headwinds, they say, Long Beach is on solid footing, with a 17.5% drop in overall crime, with paramedics responding 30 seconds faster than they did last year, with 12% more city shelter beds, thousands of new, high-paying aerospace jobs, and work underway on new streets, bridges — and a very expensive pool — as part of a billion-dollar infrastructure plan ahead of the 2028 Olympics.

    The city also welcomed a new amphitheater and an independent baseball team in the past year, and it continues to draw $2 billion in tourism and economic impact — outpacing San Diego, Anaheim, Phoenix, Los Angeles and San Francisco in key hotel use and visitor metrics.

    By following the city’s plans, Richardson said Long Beach would achieve a structural surplus by 2028 — the first in more than a decade.

    “Our responsibility today is not only to today’s budget, it’s to the long-term financial health of our city and to the thousands of employees who depend on a stable and sustainable organization,” Richardson said. “Our employees deserve to be more than temporary fixes that simply postpone difficult decisions. They deserve a city with a stable financial future. That’s why I believe we have to stay the course.”

    How to participate in upcoming meetings

    The city will hold community meetings Aug. 5 to Aug. 14. The first session on Aug. 5 will run 6 to 7:30 p.m. To watch virtually, click the Zoom link here.

    The following meetings will be held inside the Civic Chambers at 411 West Ocean Blvd in downtown Long Beach.

    Budget Oversight Committee meetings

    • Tuesday, July 28 (1 to 3 p.m.): The budget committee will approve its schedule, hold a budget community engagement overview and hear the first half of the Health Department overview.
    • Aug. 4 (noon to 2 p.m.): The first half of a proposed Civil and Human Rights Investment Screening Policy, plus informational updates on federal funding and tenant assistance.
    • Aug. 11 (1 to 3 p.m.): An overview on Measure US (a 2020 voter-approved oil tax) and a fee study audit on development impact fees.
    • Aug. 17 (5:30 to 7 p.m.): Public comment only. An evening session for residents to speak their minds without competing against staff presentations and recognition ceremonies. 
    • Aug. 18 (1 to 3 p.m.): Traffic safety improvements overview alongside a Public Works traffic and transportation deep dive.
    • Aug. 25 (noon to 2 p.m.): Part 2 of both the Health Department overview and the Civil and Human Rights Investment Screening Policy.
    • Sept. 1 (1 to 3 p.m.): Department presentations for Economic Development & Opportunity and the City Manager’s Office.
    • Sept. 8 (1 to 3 p.m.): Final committee meeting to lock in the official list of budget recommendations.
    City Council Budget Hearings

    • Aug. 4: The City Manager will unveil his proposed budget and talk about departmental budget cuts.  
    • Aug. 10-11: Public safety, including Fire, Police, and Disaster Preparedness.
    • Aug. 10: Health & Human Services
    • Aug. 25: Parks, Recreation & Marine programs/services, alongside Library, Arts & Culture. 
    • Sept. 1: Public Works