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Magazine Ads & Articles
The rules are changing in the magazine publishing world. Big advertisers have begun to demand information about content before committing their money. Chrysler, for example, requires written summaries of all articles in any magazine that will carry their ads. Others companies have laundry lists of taboo subjects. Editors are unhappy about this turn of events but in many cases, are complying ...sometimes even pulling stories...as Esquire did when it killed David Leavitt's sexually explicit story, "The Term Paper Artist", slated for their April issue, in the fear that Chrysler would cancel would cancel four pages of ads.
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