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Discovery Communications Teams With Hasbro Toys
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STEVE INSKEEP, host:
NPR's business news starts with more TV for young couch potatoes.
(Soundbite of music)
INSKEEP: If your kids watch television, they may be familiar with the Disney Channel, Nickelodeon and the Cartoon Network. And now Discovery Communications has tried to capture more young eyeballs. It's teaming up with the toymaker Hasbro and the two companies have announced the launch of a kid's channel next year. It's going to replace the existing Discovery Kids Channel. For Hasbro the key word is merchandising. The channel will likely have plenty of shows featuring Hasbro toys like GI Joe and the Transformers. Transcript provided by NPR, Copyright NPR.
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