Sponsored message
Logged in as
Audience-funded nonprofit news
radio tower icon laist logo
Next Up:
0:00
0:00
Subscribe
  • Listen Now Playing Listen
NPR News

Ann Turner Cook, the original Gerber baby, dies at 95

Ann Taylor Cook, poses at her Tampa, Fla., home in 2004, with a copy of her image that is used on all Gerber baby food products.
Ann Taylor Cook, poses at her Tampa, Fla., home in 2004, with a copy of her image that is used on all Gerber baby food products.
(
Chris O'Meara
/
AP
)

One year ago, Congress defunded public media. Now that we're 100% community funded, please become a sustaining member or increase your existing membership today.

TAMPA, Fla. — Ann Turner Cook, whose cherubic baby face was known the world over as the original Gerber baby, has died. She was 95.

Gerber announced Cook's death in an Instagram post on Friday.

"Many years before becoming an extraordinary mother, teacher and writer, her smile and expressive curiosity captured hearts everywhere and will continue to live on as a symbol for all babies," the company said.

Cook was 5 months old when a neighbor, artist Dorothy Hope Smith, drew a charcoal sketch of her that was later submitted for a contest Gerber was holding for a national marketing campaign for baby food.

The image was a hit, so much so that it became the company's trademark in 1931 and has been used in all packaging and advertising since.

For decades, though, the identity of the baby was kept secret, spurring rumors about who it was with guesses including Humphrey Bogart and Elizabeth Taylor.

In the late 1970s, it was revealed to be Cook, who grew up to be an English teacher in Tampa, Fla., and later a mystery novelist.

Sponsored message

Cook told The Associated Press in a 1998 interview that her mother had told her when she was young that she was the baby in the illustration.

She said, "If you're going to be a symbol for something, what could be more pleasant than a symbol for baby food?"

As for the image itself, she said, "All babies are appealing. The reason that drawing has been so popular is the artist captured the appeal that all babies have."

Copyright 2022 NPR. To see more, visit https://www.npr.org.

One year ago, Congress voted to defund public media, eliminating a critical $1.7 million from our budget every year going forward. But they couldn’t silence us, and we’re not going anywhere. LAist is now 100% community funded and that means we’re taking our future into our own hands and turning to you to keep local reporting strong.

You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.

If this story helped you, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Senior Vice President News, Editor in Chief

Make your tax-deductible donation today