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Now with 3 Local Media Outlets, West Hollywood is Getting More Attention than Ever

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On its own, West Hollywood is a small city of around 35,000 people living within 1.9 square miles. But look at it with broader eyes and the island city surrounded by Los Angeles and Beverly Hills is nothing but small. It's played a major role in rock and roll history on the Sunset Strip, is a center of gay culture and is a hot spot for celebrity life. And beyond that surface, it's a city founded upon principals that takes a progressive stance on issues and on how to produce a high quality of life.

Like every city, it's not without bureaucratic problems, scandal and controversy, or the need for its residents to be informed. For nearly five years, Weho News has been the single source for information about the city, but this year saw growth in the local media market with the addition of two more outlets: Weho Daily, which entered the scene earlier this year, and West Hollywood Patch, an AOL-owned hyperlocal news website that launched today.

Additionally, Weho News tomorrow will formally announce its partnership with Southern California's largest gay publication, Frontiers Magazine. "It's a match made in heaven," said Editor in Chief Ryan Gierach, who finds relief in the new partnership where the Frontiers publishers have the controlling interest. "I can take a deep breath and focus totally on editorial while they take over the administration and promotion and the the other publisher stuff."